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Or is it the unique story you have effectively been able to communicate in one page?  \nIt is all of these.  \nWhat is a cover letter?  \n• A formal application to a listed vacancy  \n• An expression of interest (EOI) or marketing letter to outline your interest in a role or company with no listed vacancy or existing opportunity  \n• A combined introduction and response to selection criteria  \nHow do I make my cover letter stand out?  \nIt is important to understand how crucial it is to respond to the selection criteria and the core values and skills which align with the company/role you are applying for.  \nWith our vacation students, we actually put about 5 qualifying questions in our ad and asked them to address them in the cover letter, and I’d say only 20 per cent of people actually did that.  \n-Michael, QGC  \nThe Essentials  \n• One page only  \n• Professional, positive with a proactive tone  \n• Note position and company applying for  \n• Address your cover letter to the contact person or appropriate position title only  \n• Ensure you read the application clearly, and follow the steps listed. If you aren’t sure, email/ phone the contact person, or ask a Careers Adviser.  \nWhere should I highlight the important information?  \nMost applicants undervalue their personal skills/ attributes/experiences or not understand what employers may see valuable and often leave out valuable information in the cover letter and even résumé . Think about the last time you read a newspaper article. After the first 2 sentences, did you decide to continue reading or not? The first impression of your application is in the layout and introductory lines of your cover letter.  \nInverted Pyramid Writing  \nInformation they MUST have foryour communication to be successful  \nBe nice if they had it  \nAdditional information that is helpful but not crucial  \nCrucial info must go at the beginning  \nEmailing your application  \nIf your application is sent directly to an email address and not uploaded to an applicant account, always address it to who is listed as a contact person or whoever the email address belongs to. If there is no contact person listed, check the company website or telephone. Often the advert will not have a company listed, so choose a title that sounds appropriate such as ‘Dear Hiring Manager, Management, Graduate Coordinator, Selection Panel ; . Do not use ‘Dir Sir/madam or To Whom It May Concern’. In the body of the email, copy and paste paragraph one from your cover letter; followed by “Please find my application attached for your perusal.”  \nResearching an organisation for an application  \nRecruiters review large numbers of applicants. As a student or recent graduate, a recruiter will have specific expectations of skills, knowledge and attributes gained throughout university. Genuinely being interested in working in a specific role and company is a top sign to an employer that you may be an appropriate candidate. So how do you demonstrate that you are genuine?  \nRecruiters like to see evidence of your knowledge of their company in your cover letter, online responses/selection criteria, networking and interviews. Employers expect all applicants to have a well researched level of knowledge including values, missions and current projects-all of which is usually found on their website or through a link on the vacancy. Knowing more about the company and how it operates can give you the leading edge. Review;  \n• Values, Mission Statement, Current Projects  \n• History, previous projects  \n• Strategic Direction  \n• Future Projects  \n• Industry influencers  \nHow could you fit in to this organisation?(Sample paragraph one)  \n1. Why are you interested in this type of role? (Think about why you chose ","cbCaiuX7EgMAmBfI","https://ap.wps.com/l/cbCaiuX7EgMAmBfI","pdf",94166,"English","# Cover letters and marketing yourself\n## What makes a cover letter stand out?\n## What is a cover letter?\n## How do I make my cover letter stand out?\n## The Essentials\n## Where should I highlight the important information?\n## Inverted Pyramid Writing\n## Emailing your application\n## Researching an organisation for an application\n## How could you fit in to this organisation?\n## Cover letter sample","[{\"question\":\"What is a cover letter used for when applying to jobs?\",\"answer\":\"A cover letter is a formal application to a listed vacancy, or an expression of interest/marketing letter when there is no listed vacancy. It can also combine a brief introduction with responses to selection criteria.\"},{\"question\":\"What are the key essentials a cover letter should include?\",\"answer\":\"Keep it to one page, use a professional and positive proactive tone, note the position and company, and address it to the listed contact person or appropriate position title. Follow the application steps carefully and seek clarification from a Careers Adviser if needed.\"},{\"question\":\"How should applicants demonstrate genuine interest in a company?\",\"answer\":\"Recruiters look for evidence of knowledge of the company through your cover letter, online responses/selection criteria, networking, and interviews. Include a well-researched understanding of values, mission, current projects, strategic direction, future projects, and industry influencers.\"}]","Cover letters and marketing yourself - Essential guide for job applications | PDF",1789292145]