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The toolkit walks through six steps: understanding the purpose, researching the employer, finding a compelling hook, providing evidence using the START technique, writing a strong closing with a call to action, and finishing with careful editing and feedback. 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It is an opportunity to show how your academic, volunteer and work related experiences fit together and how relevant or transferable they are for the position to which you are applying. Because your cover letter addresses the needs of a specific employer, you need to tailor every cover letter that you write.  \nThe goal of your cover letter is to demonstrate your enthusiasm and interest in the position as well as that you CAN do, WANT and FIT the job:  \nFIT  \nDo you share similar values and work styles?  \nIdeal Candidate  \nWANT  \nWhy are you interested in the company and/orthe position?  \nCAN  \nDo you have the technical or transferable skills needed for the role?  \nThis is the first impression the employer will have of you. Your cover letter should:  \n• Encourage the employer to continue reading your application.  \n• Focus on what you can do for the employer (not what the employer can do for you) .  \n• Provide more context to the most relevant experiences mentioned in your resume.  \n• Be professional, focused, and concise.  \nYour cover letter at a glance  \nHeader-use the same header as on your resume  \nYour Name  \n*123 Street City, Province, Postal Code  \nPhone Number | Professional Email Address | *LinkedIn URL | *Portfolio Link   \nJanuary 1, 2000  \nContact Name  \nContactTitle  \nCompany Name  \nCompany Address  \nRe: Position Title, Job ID Number  \nAvoid “To Whom It May Concern” | “Dear Sir or Madam” | . Only use Mr., Mrs., Ms., if you are absolutely certain of correct title to be used  \nDear First & Last Name or Dear Hiring Manager or Dear Hiring Team:  \nGo to “Step 3” for more detail on creating your hook  \nYour first paragraph should grab the employer’s attention and work as a hook. You can make reference to a previous conversation with the employer, or follow-up on a job lead provided by someone you and the employer both know (ask for permission to use your contact’s name) . Your hook can also be interesting news about the employer, or what got you excited about the position and/or company. Make sure you also highlight 2 – 3 skills you have that are relevant for the position as stated in the original job description.  \nShare your story through real and significant examples from previous work, extra-curricular activities, design teams and/or volunteering experiences. (See Step 4 in this toolkit) Avoid the excessive use of adjectives when describing your skills; instead, tell a story that demonstrates how you have used your skills in the past and let the employer make their own positive conclusions about you.  \nIf you find a strong point of connection between you and the company such as sharing the same  \nOptional  \nParagraph (Step 5)  \nvalues or experience, experience using their services or products, make sure you mention it in your cover letter.  \nIn your closing paragraph reaffirm your interest in and enthusiasm for the position, remember to thank the employer, and provide the your contact info","cbCaihquLObzmgOM","https://ap.wps.com/l/cbCaihquLObzmgOM","pdf",158373,"English","# 6 Steps to Create a Powerful Cover Letter\n## Step 1: The Basics\n## Step 2: Do Your Homework\n## Step 3: Find Your Hook\n## Step 4: Provide Examples\n## Step 5: Bring it all Together\n## Step 6: Edit, edit, and edit\n## Formatting Best Practices\n## Resources","[{\"question\":\"What is the purpose of a cover letter for engineering students?\",\"answer\":\"A cover letter tells a potential employer your story through specific, professional examples. It shows how academic, volunteer, and work experiences fit the position and helps demonstrate enthusiasm and job fit (CAN, WANT, FIT).\"},{\"question\":\"How should you research the employer before writing?\",\"answer\":\"Analyze the job posting, identify keywords and key competencies, and research the company. If the posting lacks detail, compare multiple postings for similar roles to determine the most relevant keywords to include.\"},{\"question\":\"What should the opening and closing paragraphs include?\",\"answer\":\"The first paragraph should act as a hook that grabs attention and highlights 2–3 relevant skills from the job description. The closing paragraph should reaffirm interest, thank the employer, and include contact information with a clear call to action for follow-up.\"}]","Cover Letter Toolkit for Engineering Students - 6 Steps to Create a Powerful Cover Letter | PDF",1789279616]