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The template guides teams to map pillar topics, expand them into subtopics through keyword research and SEO tools, and select the right formats based on search intent and SERP opportunities. It also covers asset creation, differentiation for visibility, and the selection of distribution channels to drive conversions within a defined timeframe.","Content Strategy Template\nBy Wild Idea\n\u0013 HYPERLINK \"https://getwildidea.com/content-strategy-template\" \\h \u0014Click here to learn how to use this template\u0015\nStep 1: Choose Your Goals\nA successful content strategy is a roadmap to your goals. Hence, the first step is to determine what you want to achieve with your content. At this stage, you should define high-level goals, content goals, and publishing frequency to accomplish those goals within a specific timeframe.\nFor example, consider a proptech company that helps consumers buy and sell homes with the help of their software. The content goals could be increasing signups to their platform, getting a certain number of backlinks, or attracting conversion-driven traffic.\nYou can use the form below to tabulate your goals.\n*You will likely need historical data or testing to set a realistic goal.\nStep 2: Identify the Client’s Ideal Customer\nInterview the client to understand who their best customers are. You can take manual notes or use software like Chorus or Gong to analyze your client conversations and get exciting insights.\nYou can also watch their videos and listen to their podcasts to understand their offerings and the audience segments that would be most interested in them. Ultimately, your content must win over your client’s ideal customers to achieve its goals.\nGiven our example company, one of the ideal customer groups would be tech-savvy home buyers and sellers.\nStep 3: Figure Out How Your Product, Service, or Offering Solves Your Customers' Pain Points\nAsk the client for their brand story to uncover the why behind their business. Did they find a gap in the market and decide to launch their products or services? Or did they notice a shift in the industry and pioneer the new trend?\nYou need to help the client recall why they started their business in the first place. What were the pain points of their ideal customers, and how do their offerings serve as a solution to those problems?\nAnother way to go about it is to identify your client’s best-selling products or services and take the time to understand why people prefer your client’s offerings over competitors.\nStep 4: Create A List Of Broad, Core Topics\nNow that you know your client’s ideal customers and their pain points, you should have a better understanding of what kind of content they want to consume and what your client expects them to do when they consume your content.\nWith this knowledge, you should be able to identify broad topics to create your content around. These will be your pillar pages and will mainly target short-tail keywords with high difficulty.\nStep 5: Keyword Research for Mofu-Bofu Keywords That Fall Under Pillar Topics\nNow it’s time to really dig deeper into the pillar topics you identified earlier. Use keyword research in unison with your notes from the client interview to list all the subtopics such that you can cover each pillar topic in great depth and breadth.\nRun the list of subtopics through tools like Ahrefs to find suitable low-difficulty high-volume keywords for each topic. You can use keyword research to find more topics and reject those that don’t have SEO value.\nGive precedent to BOFU-MOFU topics with high conversion potential and work your way up to the TOFU topics that are more suitable for creating awareness.\nStep 5: Choose Formats, Assets, and Differentiators\nYou can choose to create blog posts, videos, in-depth guides or any other type of content. However, it’s best to stick to one content format in the beginning. Let the keyword intent and SERP decide the format you choose, i.e., if it’s a how-to tutorial, it might be best to make a video or step-wise images for the process.\nAnalyze the SERP and see how you can top it and present better information for the readers. Note the assets you should create for your topics, such as infographics, better visuals, templates, cheat sheets, or gated content.\nGoogle gives preference to unique content and tries its best to provide visibility to conte","cbCaigFUI3ESuuxM","https://ap.wps.com/l/cbCaigFUI3ESuuxM","docx",19444,5,"English","en",105,"# Step 1: Choose Your Goals\n# Step 2: Identify the Client’s Ideal Customer\n# Step 3: Map the Offering to Customer Pain Points\n# Step 4: Create a List of Broad, Core Topics\n# Step 5: Expand Topics with Keyword Research\n# Step 5: Choose Formats, Assets, and Differentiators\n# Step 6: Pick Distribution Channels","[{\"question\":\"What are the first steps to build a successful content strategy?\",\"answer\":\"Start by choosing clear goals, then define content goals and publishing frequency within a specific timeframe. Next, identify the client’s ideal customer through interviews, notes, and audience research.\"},{\"question\":\"How should pillar topics and subtopics be created?\",\"answer\":\"Create broad core topics that become pillar pages, then use keyword research to generate subtopics that cover each pillar topic in depth and breadth. Use SEO tools to find low-difficulty high-volume keywords and prioritize topics with strong conversion potential.\"},{\"question\":\"How do you decide content formats and differentiation?\",\"answer\":\"Choose formats by analyzing keyword intent and the SERP, then aim to top existing results with improved information, expert opinions, new data, or better UX. Plan supporting assets such as infographics, templates, cheat sheets, or gated content.\"}]","Content Strategy Template - Step-by-Step Guide | DOCX",1788228047,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"content-strategy-template-step-by-step-guide","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/presentations/",3,{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/content-strategy-template-step-by-step-guide/168249/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-02","2026-09-01",true,{"@type":65,"interactionType":66,"userInteractionCount":29},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What are the first steps to build a successful content strategy?","Question",{"text":75,"@type":76},"Start by choosing clear goals, then define content goals and publishing frequency within a specific timeframe. Next, identify the client’s ideal customer through interviews, notes, and audience research.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"How should pillar topics and subtopics be created?",{"text":80,"@type":76},"Create broad core topics that become pillar pages, then use keyword research to generate subtopics that cover each pillar topic in depth and breadth. Use SEO tools to find low-difficulty high-volume keywords and prioritize topics with strong conversion potential.",{"name":82,"@type":73,"acceptedAnswer":83},"How do you decide content formats and differentiation?",{"text":84,"@type":76},"Choose formats by analyzing keyword intent and the SERP, then aim to top existing results with improved information, expert opinions, new data, or better UX. 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