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It organizes work from high-level objectives and core strategy through detailed substance, structure, workflows, and governance. Sections include content types, platforms, channels, journey maps and personas, messaging frameworks, information architecture, metadata, security, lifecycle, reporting and analytics, plus approval, production, revision, disposition, and compliance considerations.","Content Strategy Template\nMonth 20YY\nVersion X.XX\nCompany Information\n\u000f\nCopyright and third-party information as required\n\u000f\nDocument Revisions\n\u000f\nTable of Contents\n\u0013 TOC \\o \"1-3\" \\t \"Heading 7,2\" \u00141\tKey Inputs\t\u0013 PAGEREF _Toc471047041 \\h \u00142\u0015\n1.1\tOverall Business Objectives\t\u0013 PAGEREF _Toc471047042 \\h \u00142\u0015\n1.2\tProduct / Service Key Elements\t\u0013 PAGEREF _Toc471047043 \\h \u00142\u0015\n1.3\tSuccess Factors\t\u0013 PAGEREF _Toc471047044 \\h \u00142\u0015\n2\tHigh-level Strategy\t\u0013 PAGEREF _Toc471047045 \\h \u00142\u0015\n2.1\tCore Strategy\t\u0013 PAGEREF _Toc471047046 \\h \u00142\u0015\n2.1.1\tSummary\t\u0013 PAGEREF _Toc471047047 \\h \u00142\u0015\n2.1.2\tCompany vision\t\u0013 PAGEREF _Toc471047048 \\h \u00142\u0015\n2.1.3\tThe company/product value propositions & brand\t\u0013 PAGEREF _Toc471047049 \\h \u00142\u0015\n2.1.4\tScope of content strategy\t\u0013 PAGEREF _Toc471047050 \\h \u00142\u0015\n3\tDetailed Content Strategy\t\u0013 PAGEREF _Toc471047051 \\h \u00142\u0015\n3.1\tSubstance\t\u0013 PAGEREF _Toc471047052 \\h \u00142\u0015\n3.1.1\tContent Types, Platforms and Channels\t\u0013 PAGEREF _Toc471047053 \\h \u00142\u0015\n3.1.2\tJourney maps & personas\t\u0013 PAGEREF _Toc471047054 \\h \u00142\u0015\n3.1.3\tMessaging framework\t\u0013 PAGEREF _Toc471047055 \\h \u00142\u0015\n3.2\tStructure\t\u0013 PAGEREF _Toc471047056 \\h \u00142\u0015\n3.2.1\tInformation Architecture\t\u0013 PAGEREF _Toc471047057 \\h \u00142\u0015\n3.2.2\tMeta data requirements\t\u0013 PAGEREF _Toc471047058 \\h \u00142\u0015\n3.2.3\tSecurity requirements\t\u0013 PAGEREF _Toc471047059 \\h \u00142\u0015\n3.2.4\tLifecycle requirements\t\u0013 PAGEREF _Toc471047060 \\h \u00142\u0015\n3.2.5\tReporting & Analytics\t\u0013 PAGEREF _Toc471047061 \\h \u00142\u0015\n3.3\tWorkflows\t\u0013 PAGEREF _Toc471047062 \\h \u00142\u0015\n3.3.1\tAudit and Analysis\t\u0013 PAGEREF _Toc471047063 \\h \u00142\u0015\n3.3.2\tContent roles & responsibilities\t\u0013 PAGEREF _Toc471047064 \\h \u00142\u0015\n3.3.3\tApproval workflows\t\u0013 PAGEREF _Toc471047065 \\h \u00142\u0015\n3.3.4\tProduction workflows\t\u0013 PAGEREF _Toc471047066 \\h \u00142\u0015\n3.3.5\tRevision workflows\t\u0013 PAGEREF _Toc471047067 \\h \u00142\u0015\n3.3.6\tDisposition workflows\t\u0013 PAGEREF _Toc471047068 \\h \u00142\u0015\n3.4\tGovernance\t\u0013 PAGEREF _Toc471047069 \\h \u00142\u0015\n3.4.1\tOwnership\t\u0013 PAGEREF _Toc471047070 \\h \u00142\u0015\n3.4.2\tPolicies\t\u0013 PAGEREF _Toc471047071 \\h \u00142\u0015\n3.4.3\tChange Management\t\u0013 PAGEREF _Toc471047072 \\h \u00142\u0015\n3.4.4\tCompliance\t\u0013 PAGEREF _Toc471047073 \\h \u00142\u0015\n3.4.5\tReview / Retention\t\u0013 PAGEREF _Toc471047074 \\h \u00142\u0015\n4\tAppendix\t\u0013 PAGEREF _Toc471047075 \\h \u00142\u0015\n4.1\tKey Strategic & Planning Documents\t\u0013 PAGEREF _Toc471047076 \\h \u00142\u0015\n\u0015\nKey Inputs\n[Use the following matrices to record key inputs to the content strategy. You may need to collect information through meetings with marketing, support, development, and/or senior management. Add rows or columns to these tables as needed for your organization. Examples are shown in red and should be deleted if not applicable.]\nHigh-level Strategy\n[Content strategy firm, \u0013 HYPERLINK \"http://blog.braintraffic.com/2011/03/brain_traffic_lands_quad/\" \u0014Brain Traffic created a useful and practical visual\u0015 to assist with developing a comprehensive content strategy.]\nCore Strategy\n[Use the following sections to summarize the core content strategy, emphasizing the integration with overall business strategies]\nSummary\n[Summarize the overall content strategy as it relates to core business, product and brand strategy. This demonstrates that enterprise content assets will align with business goals. Where applicable and available link to corporate documents referencing business objectives, brand strategy and marketing strategy.]\nCompany vision\n[Reference overall vision/mission statements to build a platform for how content will support it. Link to published information.]\nValue propositions and brand strategy\n[Summarize the overall value proposition—the underlying brand message for the organization, as well as specific value propositions for products and/or services.  Detail relevant aspects of the brand strategy that impact how content processes, people and technology will interact. Include links to relevant documents or internal sites that support overall business, brand and marketing strategies.]\nScope of content strategy\n[How extensive is the content strategy you are describing? A single product or division, enterprise level, internal/external. Will it","cbCaigB1GAW5VURo","https://ap.wps.com/l/cbCaigB1GAW5VURo","docx",198665,16,"English","en",105,"# Key Inputs\n## Overall Business Objectives\n## Product / Service Key Elements\n## Success Factors\n# High-level Strategy\n## Core Strategy\n## Summary\n## Company vision\n## Product / Service Value propositions & brand\n## Scope of content strategy\n# Detailed Content Strategy\n## Substance\n## Content Types, Platforms and Channels\n## Journey maps & personas\n## Messaging framework\n## Structure\n## Information Architecture\n## Meta data requirements\n## Security requirements\n## Lifecycle requirements\n## Reporting & Analytics\n## Workflows\n## Audit and Analysis\n## Content roles & responsibilities\n## Approval workflows\n## Production workflows\n## Revision workflows\n## Disposition workflows\n## Governance\n## Ownership\n## Policies\n## Change Management\n## Compliance\n## Review / Retention\n# Appendix\n## Key Strategic & Planning Documents","[{\"question\":\"What inputs are needed to start the content strategy process?\",\"answer\":\"Gather information for overall business objectives, product or service key elements, and success factors. Use the template’s matrices to record key inputs and coordinate with marketing, support, development, and senior management.\"},{\"question\":\"How does the template connect core content strategy to business and brand goals?\",\"answer\":\"It requires a summary that aligns enterprise content assets with business goals and includes references to corporate documents for business objectives, brand strategy, and marketing strategy.\"},{\"question\":\"What components are covered in the detailed content strategy?\",\"answer\":\"The template covers substance (content types, channels, journey maps, personas, messaging framework), structure (information architecture, metadata, security, lifecycle, reporting and analytics), and workflows (audit, roles, approval, production, revision, and disposition), plus governance (ownership, policies, change management, compliance, review/retention).\"}]","Content Strategy Template - Month 20YY - Version X.XX | DOCX",1788228092,6,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"content-strategy-template-month-20yy-version-xxx","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":50},"https://docshare.wps.com/template/presentations/",3,{"item":52,"name":14,"@type":43,"position":53},"https://docshare.wps.com/template/content-strategy-template-month-20yy-version-xxx/168253/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":23,"description":15,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-02","2026-09-01",true,{"@type":66,"interactionType":67,"userInteractionCount":11},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What inputs are needed to start the content strategy process?","Question",{"text":76,"@type":77},"Gather information for overall business objectives, product or service key elements, and success factors. 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