[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-168251-en":3,"doc-seo-168251-105":30,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},168251,5909887254083,"\tWilliam","https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",1,11,"Presentations","Content Strategy Template - Draft","A structured content strategy template for researching, planning, and writing a complete strategy from discovery to execution. It guides creators through defining starting assumptions—brand perception, goals, setting, and competitors—then deepens research with personas, stakeholder interviews, content inventory, content audit, gap analysis, and competitive analysis. The template also frames strategy delivery across onsite, blog, offsite channels, plus governance and workflow, concluding with how to begin action and measure success.","How you build your strategy will depend a lot upon what your client has asked for, the information you learn about the challenges they are facing, the industry you're working within, and the amount of time you are able to devote to the strategy.\nThis template has all the elements you'll need to start researching and writing a content strategy. It's also structured to help you tell a story with that strategy.\nAs a strategist, you'll find sections you want to omit and sections you want to expand. That's excellent. Because each strategy is unique to the situation, take what you can use and then make the template your own. Also, you won't see a lot of charts and tables in the examples; that's because we're working with a hypothetical client. Remember that data can help you sell your points, so don't forget to illustrate your strategy and include actual statistics when appropriate.\nThis template is broken down into the following sections:\nIntroduction. This section gives you an idea of what kind of research you'll be doing to figure out where the content strategy starts.\nPrologue. Getting started with a core strategy.\nChapter 1: Onsite Content. Applying your core strategy to this channel.\nChapter 2: Blog. What you need to know to include a blog in your strategy.\nChapter 3: Offsite Content. How your core strategy affects offsite channels\nChapter 4: Governance. Creating the rules and docs that will help your strategy succeed.\nChapter 5: Workflow. Make sure you have all the right players in all the right positions to efficiently implement your strategy.\nEpilogue. Where to start putting that strategy into action and how to measure success.\nYou'll notice that this template uses a storytelling framework where the brand is the hero and the strategy is the path the hero takes to achieve whatever goals you identify. I like to use this approach because it speaks to our innate love of story (so it helps people engage) and it also speaks to the journey a company is embarking on (which helps people envision the road ahead). Like everything else in this template, the storytelling style is optional and you should feel free to change it to suit your needs.\n\u000f\nThis is where you pull together all of your research to define a starting point for your content strategy. It's the discovery phase and the part of the strategy where you bring all of the underlying assumptions to the surface.\nOnce upon a time or in the beginning there was a brand. The brand either had some content that this story builds upon (in which case we'll use this section to describe and evaluate those assets) or the brand is newly created or starting over (in which case we'll describe and evaluate assets of other brands that are either related or we can learn from).\nContents\nTo set the stage and make sure that you and the decisions makers you are working with are on the same page, describe the following:\nBrand: How is the brand currently perceived? What are its specific value propositions? What is and is not going well with the brand's current content?\nGoals: Where does the brand want to get to? Start to think about how content can and cannot help achieve those goals. For example, if the brand wants to enter into the Chinese market and earn $10m in sales in the next year, content (in Chinese) can help the brand build affinity. Content cannot (directly) help you make sure that new distributor is delivering parts on time.\nSetting: Is the brand operating solely online or does it have physical locations? How does this affect content opportunities and execution? Evaluate the channels the brand is using and the channels it should be using. This is where you also describe the current audience and the target audience.\nCompetitors: Who has the brand identified as competitors? Who do you see as competitors? Give a brief overview of what they are doing well and poorly.\nNote that because the rest of your strategy is built from here, you might want to get buy-in on these starting assumptions befor","cbCaikigovdta28k","https://ap.wps.com/l/cbCaikigovdta28k","docx",497568,17,"English","en",105,"# Introduction - Discovery Phase\n## Background research\n## Tools\n# Prologue - Core Strategy Starter\n# Chapter 1: Onsite Content\n# Chapter 2: Blog\n# Chapter 3: Offsite Content\n# Chapter 4: Governance\n# Chapter 5: Workflow\n# Epilogue - Measuring Success","[{\"question\":\"What is the purpose of the discovery phase in this content strategy template?\",\"answer\":\"It consolidates research to define a starting point, surface underlying assumptions, and align decisions makers with the strategy direction.\"},{\"question\":\"Which research methods does the template recommend for understanding the starting point?\",\"answer\":\"It suggests building personas, conducting stakeholder interviews, performing a content inventory, running a content audit, doing gap analysis, and completing competitive analysis.\"},{\"question\":\"How does the template structure implementation across different content channels?\",\"answer\":\"It applies the core strategy to onsite content, blog, and offsite channels, then adds governance and workflow to support efficient execution and success measurement.\"}]","Content Strategy Template - 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