[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-168256-en":3,"doc-seo-168256-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},168256,962085320529,"Sarah ","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",1,11,"Presentations","Content Strategy Document - Content Strategy for Company Websites","Content strategy guidance for company websites, defining the document’s purpose and establishing a complete content life cycle from initial strategy through creation, migration, publication, and ongoing maintenance, including training and support. It standardizes voice and tone rules, recommended terminology and editorial style, and aligns content types with SEO-friendly web best practices. The document also includes implementation examples and best practices for copywriting, nomenclature, and AP style to ensure consistency across all web communications.","TABLE OF CONTENTS\nDOCUMENT PURPOSE – page 3\nCONTENT STRATEGY FOR COMPANY WEBSITES – page 4\nCONTENT STRATEGY LIFE CYCLE – page 5\nTONE RECOMMENDATIONS – page 6\nVOICE RECOMMENDATIONS  - page 7\nVOICE AND TONE IMPLEMENTATION EXAMPLES  - page 8\nCONTENT TYPES – page 9\nSPELLING AND PUNCTUATION – page 10\nCONTENT MANAGEMENT – page 11\nCONTENT STRATEGY: VIDEOS – page 12\nCONTENT STRATEGY: ARTICLES – page 24\nEDITORIAL CALENDAR – page 38\nCONTENT WORKFLOW – page 39\nSEO RECOMMENDATIONS – page 40\nSTAFFING FOR CONTENT WORKFLOW – page 41\nAPPENDIX A – What are voice and tone? – page 4\nAPPENDIX B – Best Practices: Copywriting – page 43\nAPPENDIX C – Best Practices: Nomenclature – page 44\nAPPENDIX D - SEO Best Practices – page 45\nAPPENDIX E – AP Style Guide (abbreviated) – page 46\n\u000f\nDOCUMENT PURPOSE\nThis is a living, breathing document that contains the fundamental Content Strategy for the Company Websites. Since we are launching an exciting new product, we will need to adjust and accommodate as we move through the branding journey.\nThe purpose of this document is to provide an overview of the “content life cycle” from the initial content strategy phase through to content creation, migration, publication and maintenance for the Company Websites (including Training and Support.)\nAnyone writing, editing or producing content for the Company Websites should follow the guidelines in this document to ensure a consistency throughout the websites.\nThe Content Strategy for the Company Websites described in this document is based on Web Best Practices, the Communication Strategies for Company, and the Mental Model developed by Agency for the Company Websites.\nNote: While this document should be referred to when creating, updating and revising content, revisions to the Company brand and web format guidelines may require changes to site content not outlined in this document. In cases where complete or total content sections require revision, this document should be updated to reflect possible changes in tone, style and content requirements.\n\u000f\n2.     CONTENT STRATEGY FOR COMPANY WEBSITES\n“Content strategy plans for the creation, delivery, and oversight of content to get the right content to the right user at the right time.”\nImplementation of the Content Strategy: All content (copy, video, blogs, forums, etc.) will have a consistent voice, tone, headings, nomenclature, and editorial style as recommended in this document Content will be authentic, connect to lawyers, be informative and helpful, and speak to practice staff in a way that they can understand.\nContent will support and provide a consistent representation of the brand positioning and personality, and support the communications strategy objectives, as stated below:\nBrand Positioning/Themes: “By Lawyers, For Lawyers” (authentic, connecting with lawyers) \u000bThis can also be expressed by: “We understand you, because we are you.”\nThe Positioning Statement: “Company, a proven leader in legal technology, has created Company AMBULANCE CHASING LAWYERS, an electronic legal solution designed by lawyers for lawyers to meet the specific needs of solo and large law firms. Company AMBULANCE CHASING LAWYERS provides intuitive tools and workflows that will expedite the treatment of law firms, and will also improve the overall efficiency of a lawyer’s practice.”\nBrand Personality: Collaborative, Responsive, Empowering\nThe Communications Strategy Objectives:\nPre-Launch – Phase 1: “They (Company) Understand AMBULANCE CHASING LAWYERS, They Understand Me”\nPre-Launch – Phase 2: “They are developing a product for me & they know me”\nLaunch: “Company AMBULANCE CHASING LAWYERS is my best option & they are really helpful”\nPost-Purchase: “Company Products and Services Exceeded my Expectations”\nPost Launch: “My peers’ recommend Company AMBULANCE CHASING LAWYERS, it’s easy to implement & makes me a better Lawyer”\n\u000f\n3.     CONTENT STRATEGY LIFE CYCLE\nThe Content Strategy Life Cycle encompasses the steps and deliverables within a content","cbCaim4HcWrMXuRT","https://ap.wps.com/l/cbCaim4HcWrMXuRT","docx",278248,47,"English","en",105,"# Document Purpose\n# Content Strategy for Company Websites\n## Content Strategy Life Cycle\n## Tone Recommendations\n## Voice Recommendations\n## Content Types\n## Spelling and Punctuation\n## Content Management\n## Content Strategy: Videos\n## Content Strategy: Articles\n## Editorial Calendar\n## Content Workflow\n## SEO Recommendations\n## Staffing for Content Workflow\n# Appendix A\n# Appendix B\n# Appendix C\n# Appendix D\n# Appendix E","[{\"question\":\"What is the purpose of this content strategy document?\",\"answer\":\"It provides an overview of the content life cycle for company websites, guiding content creation, migration, publication, and maintenance so all writers and editors maintain consistent standards and tone.\"},{\"question\":\"How is the content strategy life cycle organized?\",\"answer\":\"It is broken into four focus areas: voice and tone guidelines, wireframe reviews, copy and video creation/editing, and content management within the content system.\"},{\"question\":\"What voice and tone approaches does the document recommend?\",\"answer\":\"It recommends active voice and second person where appropriate, using active constructions for energy and second person to make instructions feel warm, personal, and collaborative.\"}]","Content Strategy Document - 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