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to do it and how to document it.  \ncsa  \nCONTENT STRATEGY ALLIANCE  \nThis handbook is provided free as a courtesy of the Content Strategy Alliance. We encourage the use of the templates and examples for personal and project use by content strategists and others working on content projects. The handbook may not be republished or recirculated for commercial purposes or profit without express permission of the CSA. Any excerpts of the handbook, or references to, in part or in whole, must include an attribution to the CSA.  \nThis handbook and its contents, including any templates or examples, may not be sold without the written permission of the CSA.  \n© Content Strategy Alliance, 2015. All rights reserved  \n© Content Strategy Alliance 2015  \n2.  \nTable Of Contents  \nForeward 7-8  \nIntroduction 9  \nContributors 10  \nWhat is Content Strategy? 11  \nWhy Do You Need a Content Strategy? 12-13  \nWhat is a Best Practice? 14  \nHow To Use This Handbook 15-17  \nPlanning Phase  \nContent Project Brief 20  \nContent Project Brief Example 21  \nGovernance Model 22  \nGovernance Model Example 23  \nStakeholder Interviews/Organizational Needs Surveys 24  \nStakeholder Interviews/Organizational Needs Surveys Example 25  \nContent Strategy Roadmap 26  \nContent Strategy Roadmap Example 27  \nAssessing Phase  \nUser/Customer Experience Assessment 30-31  \nUser/Customer Experience Assessment Example 32  \nContent Inventory 33-34  \nContent Inventory Example 35  \nContent Audit/Assessment 36-37  \nContent Audit/Assessment Example 38  \nCompetitive Analysis 39  \nCompetitive Analysis Example 40  \nContent Strategy Document 41  \nContent Strategy Document Example 42  \n© Content Strategy Alliance 2015  \ncsa  \nCONTENT  \nSTRATEGY  \nALLIANCE  \n3.  \nTable Of Contents  \nAnalyzing Phase  \nContent Model ( High-Level) 45  \nContent Model ( High-Level) Example 46  \nPersonas 47  \nPersonas Example 48  \nUser/Customer Journeys 49  \nUser/Customer Journeys Example 50  \nUser/Customer Journeys for Omnichannel 51  \nUser/Customer Journeys for Omnichannel Example 52  \nContent Maps 53  \nContent Maps ( Customer Life Cycle Stages) Example1 54  \nContent Maps (Tree Map) Example2 55  \nTaxonomy Recommendations 56-57  \nTaxonomy Recommendations ( High-Level) Example 58  \nContent Migration Plan 59  \nContent Migration Plan Example 60  \nDesigning Phase  \nMessaging Statements 63  \nMessaging Statements Example 64  \nVoice and Tone Guide 65  \nVoice and Tone Guide Example 66  \nEditorial Style Guide 67  \nEditorial Style Guide Example 68  \nExperience-Level, Page-Level & Page-Type Level/Strategic Intent Document 69  \nExperience-Level, Page-Level & Page-Type Level/Strategic Intent Document Example 70  \nContent Types 71  \nContent Types Example 72  \nContent Matrix ( General) 73  \n© Content Strategy Alliance 2015  \ncsa  \nCONTENT  \nSTRATEGY  \nALLIANCE  \n4.  \nTable Of Contents  \nDesigning Phase Continued  \nContent Matrix ( General) Example 74  \nContent Development Matrix/Content Creation Schedule 75  \nContent Development Matrix/Content Creation Schedule Example 76  \nContent Logic Rules 77  \nContent Logic Rules Example 78  \nContent Model ( Final) 79  \nContent Model ( Final) Example 80  \nSEO Recommendations 81  \nSEO Recommendations Example 82  \nContent Life Cycle and Workflow 83-86  \nContent Life Cycle Example 1 87  \nContent Life Cycle Workflow Example 2 88  \nContent/ Editorial Calendar 89  \nContent/ Editorial Calendar Example1 90  \nContent/ Editorial Calendar (Social Media) Example2 91  \nLocalization and Translation Plans 92  \nLocalization and Translation Plans Example 93  \nMetadata Strategy 94  \nMetadata Strategy Example 95  \nPerformance Metrics 96-97  \nPerformance Metrics Example 98  \nContent Creation Guide 99  \nContent Creation Guide Example 100  \nMaintaining Phase  \n© Content Strategy Alliance 2","cbCaivJKn7exWfWJ","https://ap.wps.com/l/cbCaivJKn7exWfWJ","pdf",10452853,121,"English","# Foreward\n# Introduction\n# Contributors\n# What is Content Strategy?\n# Why Do You Need a Content Strategy?\n# What is a Best Practice?\n# How To Use This Handbook\n# Planning Phase\n## Content Project Brief\n## Governance Model\n## Stakeholder Interviews/Organizational Needs Surveys\n## Content Strategy Roadmap\n# Assessing Phase\n## User/Customer Experience Assessment\n## Content Inventory\n## Content Audit/Assessment\n## Competitive Analysis\n## Content Strategy Document\n# Analyzing Phase\n## Content Model (High-Level)\n## Personas\n## User/Customer Journeys\n## Content Maps\n## Taxonomy Recommendations\n## Content Migration Plan\n# Designing Phase\n## Messaging Statements\n## Voice and Tone Guide\n## Editorial Style Guide\n## Content Types\n## Content Matrix\n## Content Development Matrix/Content Creation Schedule\n## Content Logic Rules\n## Content Model (Final)\n## SEO Recommendations\n## Content Life Cycle and Workflow\n## Content/Editorial Calendar\n## Localization and Translation Plans\n## Metadata Strategy\n## Performance Metrics\n## Content Creation Guide\n# Maintaining Phase\n# Appendix 1\n## Project Charter\n## Stakeholder Register\n## RACI Model\n## Staffing Plan\n## Component Content Management System Life Cycles\n## Customer Life Cycle Stages: AIDA+ P\n## Error Messages\n# Appendix 2\n## Templates and Examples List\n# Index and Download lists","[{\"question\":\"What does the handbook provide for content strategy work?\",\"answer\":\"It provides a standardized toolkit of tools and templates, along with examples, to help content strategy practitioners plan, document, and execute content projects.\"},{\"question\":\"How is the content strategy process structured 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