[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239496-105":53,"doc-detail-239496-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","content-marketing-strategy-getting-started-making-it-better","Content Marketing & Strategy: Getting Started, Making It Better","","This document outlines a webinar on Content Marketing & Strategy, presented by Laura Solomon on April 13, 2016. It emphasizes a shift in thinking, stating \"Shift your thinking Or fail.\" The content covers the definition and importance of content marketing, the necessary planning stages, and strategies for maximizing content creation. It challenges the conventional approach of merely promoting products, advocating for a \"Youtility\" model where marketing provides massively useful, free information to build long-term customer trust and kinship. The document questions the relevance of traditional marketing by posing practical user-centric questions such as \"Will I finally get ‘Excel?’\" or \"Will my child gain important literacy skills?\", highlighting that effectiveness is measured by tangible payoff. 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No, really.  \nTalking turkey vultures  \nGetting inner-city kids to care  \nWhat’s actually relevant?  \nBe useful.  \nWill I finally get “Excel?”.  \nWill my child gain important literacy skills?  \n.  \nWill my house sell faster, or for more money?  \n.  \nWill I get a better job?  \nWill that new database create the citations for me?  \nCan I more easily reserve a quiet study room?  \n“Youtility”  \nJay Bauer  \n\"Youtility is marketing upside down. Instead of marketing that's needed by companies, Youtility is marketing that's wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.”  \nJust telling people  \nabout your stuff isn’t enough  \nEffectiveness is about the payoff  \nMake the leap  \n From promotional to useful  \nWhat and why  \nWhat is content marketing, and why you should be implementing it.  \nWhat is content marketing,anyway?  \nAnything that tells your story.  \nBlog posts  \nVideos  \nImages  \nTweets  \nPretty much anything else online","cbCaifwXVDCF6ZMy","https://ap.wps.com/l/cbCaifwXVDCF6ZMy","pdf",1365163,48,"English","# Content Marketing & Strategy: Getting Started, Making It Better\n# Agenda\n# Shift your thinking Or fail.\n# What and why\n# The planning stages\n# Thinking outside (one) box\n# Talking turkey vultures\n# What’s actually relevant?\n# Youtility\n# Just telling people about your stuff isn’t enough\n# Effectiveness is about the payoff\n# Make the leap\n# What is content marketing, anyway?\n# Blog posts\n# Videos\n# Images\n# Tweets\n# Pretty much anything else online","[{\"question\":\"What is the core message of the content marketing webinar?\",\"answer\":\"The core message is \\\"Shift your thinking Or fail.\\\" It emphasizes the need to move from solely promotional content to providing useful information that builds customer trust and kinship.\"},{\"question\":\"What does 'Youtility' mean in the context of marketing?\",\"answer\":\"Youtility, as defined by Jay Baer, is marketing upside down, focusing on providing massively useful free information that customers want, rather than just marketing what companies need. This creates long-term trust.\"},{\"question\":\"What types of content are considered part of content marketing?\",\"answer\":\"Content marketing encompasses anything that tells a story, including blog posts, videos, images, and tweets, as well as pretty much anything else found online.\"},{\"question\":\"How is the effectiveness of content marketing measured?\",\"answer\":\"The effectiveness of content marketing is measured by its payoff and usefulness to the customer, addressing practical needs and questions rather than just promoting products.\"}]","Content Marketing & Strategy: Getting Started, Making It Better | PDF",1789149692]