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It encompasses critical planning phases including goal setting, thematic messaging, content audits, and mapping various media formats such as blog posts, graphics, videos, and webinars. The document also provides a framework for managing editorial calendars and establishing brand-specific content guidelines, including SEO and writing best practices. By centralizing project leads, completion dates, and stakeholder approval metrics, this template ensures a cohesive and professional approach to content strategy execution, enabling teams to maintain consistent branding and operational efficiency throughout their marketing lifecycle.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/content-marketing-planning-template/376379/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/content-marketing-planning-template/376379.png","ImageObject",442,249,{"name":88,"@type":89},"nayy☆","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the primary purpose of this template?","Question",{"text":108,"@type":109},"The template serves as a comprehensive tool for product companies to plan, map, and manage their entire content marketing strategy, from setting goals to executing the editorial calendar.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What specific content types are included in the content mapping section?",{"text":113,"@type":109},"The mapping section covers various formats including blog posts, articles, guides, e-books, graphics, video, podcasts, and webinars.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the template assist with content auditing?",{"text":117,"@type":109},"It provides a structured layout to categorize existing content into four actionable groups: content to keep, update, delete, or add.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},376379,1791141685,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},962090893153,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","CONTENT MARKETING PLANNING TEMPLATE  \nPRODUCT COMPANY  \n\n|  |  |\n| --- | --- |\n\n\n|  |  | DESCRIPTION | PROJECT LEAD | DATE COMPLETED | STAKEHOLDER APPROVAL |\n| --- | --- | --- | --- | --- | --- |\n| GOALS | GOAL 1 |  |  |  |  |\n|  | GOAL 2 |  |  |  |  |\n|  | GOAL 3 |  |  |  |  |\n| CONTENT THEME | MESSAGE |  |  |  |  |\n|  | STORY ELEMENTS |  |  |  |  |\n| CONTENT REVIEW | CONTENT TO\u003Cbr>KEEP |  |  |  |  |\n|  | CONTENT TO\u003Cbr>UPDATE |  |  |  |  |\n|  | CONTENT TO\u003Cbr>DELETE |  |  |  |  |\n|  | CONTENT TO\u003Cbr>ADD |  |  |  |  |\n| \u003Cbr>CONTENT |  |  |  |  |  |\n| \u003Cbr>MAPPING | |  |  |  |  |\n| \u003Cbr>CONTENT | BLOG POSTS |  |  |  |  |\n| \u003Cbr>WORKFLOW | & ARTICLES |  |  |  |  |\n\n\n|  | GUIDES\u003Cbr>& E-BOOKS |  |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n|  | GRAPHICS |  |  |  |  |\n|  | VIDEO |  |  |  |  |\n|  | PODCASTS |  |  |  |  |\n|  | WEBINARS |  |  |  |  |\n| EDITORIAL CALENDAR |  |  |  |  |  |\n| CONTENT GUIDELINES | BRANDING |  |  |  |  |\n|  | VOICE & STYLE |  |  |  |  |\n|  | METADATA |  |  |  |  |\n|  | VISUALS |  |  |  |  |\n|  | Best\u003Cbr>Practices:\u003Cbr>WRITING |  |  |  |  |\n|  | Best\u003Cbr>Practices:\u003Cbr>SEO |  |  |  |  |\n\nDISCLAIMER  \nAny articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.","cbCainernplawQNM","https://ap.wps.com/l/cbCainernplawQNM","pdf",201468,"English","# Goals\n## Goal Tracking\n# Content Theme\n## Messaging and Story Elements\n# Content Review\n## Audit of Existing Assets\n# Content Mapping\n## Distribution Channels\n# Editorial Calendar\n# Content Guidelines\n## Branding, Voice, and SEO Best Practices","[{\"question\":\"What is the primary purpose of this template?\",\"answer\":\"The template serves as a comprehensive tool for product companies to plan, map, and manage their entire content marketing strategy, from setting goals to executing the editorial calendar.\"},{\"question\":\"What specific content types are included in the content mapping section?\",\"answer\":\"The mapping section covers various formats including blog posts, articles, guides, e-books, graphics, video, podcasts, and webinars.\"},{\"question\":\"How does the template assist with content auditing?\",\"answer\":\"It provides a structured layout to categorize existing content into four actionable groups: content to keep, update, delete, or add.\"}]","Content Marketing Planning Template | PDF",1790218523]