[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-260608-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-260608-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","content-marketing-manager-job-description","Content Marketing Manager - Job Description","","Content Marketing Manager job description outlines a role supporting the JB Media team’s SEO, content strategy, and campaign execution. Responsibilities span client services, including proposal support, new client onboarding, and leading onboarding when needed. The role requires deep keyword research using Google Keyword Planner, website and technical SEO evaluation, content audits, competitor analysis, and recommendations for conversion and usability. It also covers strategy development, campaign project coordination, reporting with analytics tools, client training, and collaboration with web development.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/general/","General",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/content-marketing-manager-job-description/260608/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/content-marketing-manager-job-description/260608.png","ImageObject",442,249,{"name":42,"@type":43},"Connor ","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-23","2026-09-14",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",7,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the primary purpose of the Content Marketing Manager role?","Question",{"text":63,"@type":64},"Serve as a resource for the JB Media team supporting SEO, content strategy, and campaign implementation, while also contributing directly to research, strategy development, optimization, project coordination, and campaign execution.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Which tools and activities are used for keyword research and analysis?",{"text":68,"@type":64},"Keyword research is conducted, organized, and reviewed using Google Keyword Planner and additional industry tools, with tasks such as creating keyword matrices when appropriate.",{"name":70,"@type":61,"acceptedAnswer":71},"How does the role handle evaluation, reporting, and client communication?",{"text":72,"@type":64},"The role conducts technical and traffic-focused website evaluations, performs content audits and competitor analysis, analyzes results using Google Analytics and Google Search Console, sets up tracking goals, and provides timely customer service, training, and reporting to clients as defined in scope.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},260608,1789344137,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,114,119,124],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},17,"Forms",40,"forms",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},18,"Letters",30,"letters",{"id":120,"doc_module":22,"doc_module_name":25,"category_name":121,"show_sort_weight":122,"slug":123},21,"Paper Templates",5,"papers-templates",{"id":125,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":126},158,"general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":125,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":30,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":80,"read_time":22},687207022233,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Job Description: Content Marketing Manager  \nPosition Summary  \nThe Content Marketing Manager serves as a resource to other members of the JB Media team engaged in SEO, content strategy, and campaign implementation. In addition to supporting other team members in their professional growth and in their efforts to support our client’s success, this position also contributes directly to SEO, content strategy and campaign strategy projects through research, strategy development, content optimization, project coordination, and campaign implementation. Success in this role requires exceptional communication skills, attention to detail, and research skills. Self direction, creativity, collaboration, and strong comfort with complex data are also needed to succeed in this role.  \nRoles & Responsibilities  \nClient Services  \nProposal Creation & New Client Onboarding  \n● Contribute to proposal creation and editing for projects involving SEO, content marketing campaigns, inbound marketing, and content strategy  \n● Research individual clients, including company website, branding, marketing materials, and resources relevant to their industries and audiences  \n● Participate in new client onboarding, leading the onboarding process when appropriate Keyword Research  \n● Conduct, organize, and/or review thorough keyword research using the Google Keyword Planner and additional industry tools  \n● Create keyword matrices when appropriate  \nWebsite Evaluations  \n● Conduct and support others completing client website evaluations for technical SEO including: metadata analysis, link analysis, site error assessments, site speed, mobile-friendliness, etc.  \n● Execute or support others completing client website evaluations for existing traffic sources, highlighting organic traffic and resulting site engagement through that channel  \n● Review and conduct content audits for clients and client competitors  \n● Complete and review competitor research and comparative link and keyword analysis  \n● Provide recommendations regarding site conversion, calls to action, and usability as appropriate  \n● Support the evolution of website evaluation, SEO auditing, and content marketing services to support client success and JB Media’s sustainability  \nSite Architecture  \nOversee or create the following:  \n● Site architecture recommendations  \n● Visual representations of site, blog architecture, and/or page relationships as appropriate for the project using mind mapping and/or spreadsheets  \nSEO & Content Strategy  \nDevelop or contribute to the following as appropriate:  \n● Technical and onsite SEO strategies to support the project goals  \n● SEO editing and content optimization  \n● Content strategies focused on earning organic search traffic  \n● Content calendars as appropriate  \n● Presentations on research findings, recommendations, and strategy deliverables to clients  \nJob Description: Director of SEO & Content Strategy  \n● Collaborations with JB Media team members on strategies, timelines, and deliverables for content and campaigns as requested  \nLink Building  \n● Run link intersect reports for clients as needed  \n● Develop link building recommendations as needed  \nContent Marketing Strategy  \nDevelop content marketing strategies that focus on creating and distributing content to the client’s target audience to achieve their goals including:  \n● Target audience research and development  \n● Channel distribution strategy including email, social media, digital advertising, and influencer/ partner marketing as appropriate  \n● Content topic research  \n● Content calendar creation  \nContent Marketing Campaigns  \nOversee the implementation of content marketing campaigns including:  \n● Project manage campaign asset creation including: written content, graphics, videos/animations, ad copy, ad design, website landing pages, and email campaigns  \n● Develop and manage relationships with partners and influencers to support client campaigns  \n● Monitor campaign execution  \n● Adjust s","cbCaieFqgqUAbkrm","https://ap.wps.com/l/cbCaieFqgqUAbkrm","pdf",102498,"English","# Position Summary\n# Roles & Responsibilities\n## Client Services\n## Keyword Research\n## Website Evaluations\n## Site Architecture\n## SEO & Content Strategy\n## Link Building\n## Content Marketing Strategy\n## Content Marketing Campaigns\n## Reporting\n## Client Communication, Training & Reporting\n## Web Development\n## Leadership & Strategy","[{\"question\":\"What is the primary purpose of the Content Marketing Manager role?\",\"answer\":\"Serve as a resource for the JB Media team supporting SEO, content strategy, and campaign implementation, while also contributing directly to research, strategy development, optimization, project coordination, and campaign execution.\"},{\"question\":\"Which tools and activities are used for keyword research and analysis?\",\"answer\":\"Keyword research is conducted, organized, and reviewed using Google Keyword Planner and additional industry tools, with tasks such as creating keyword matrices when appropriate.\"},{\"question\":\"How does the role handle evaluation, reporting, and client communication?\",\"answer\":\"The role conducts technical and traffic-focused website evaluations, performs content audits and competitor analysis, analyzes results using Google Analytics and Google Search Console, sets up tracking goals, and provides timely customer service, training, and reporting to clients as defined in scope.\"}]","Content Marketing Manager - Job Description | PDF"]