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The work begins with an introduction shaped by the author’s early engagement with Sailor Moon and traces how ribbons, bows, and other kawaii items relate to the “hirahira” girls-only world. Subsequent chapters define cuteness as a meaningful “mark,” examine shōjo and kawaii consumer dynamics, and analyze visual and community practices through major subcultures.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":46,"@type":70,"position":76},"https://docshare.wps.com/template/paper-templates/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/consuming-hello-kitty-saccharide-cuteness-in-japanese-society/287131/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/consuming-hello-kitty-saccharide-cuteness-in-japanese-society/287131.png","ImageObject",442,249,{"name":88,"@type":89},"Aurelia","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-21","2026-09-17",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What inspired the author to study Japanese “cute” culture?","Question",{"text":108,"@type":109},"The project was inspired by an interest in Japanese culture and living abroad in Japan, beginning with the anime Sailor Moon and later reinforced through observations in Kyoto.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the thesis define “cuteness” in Chapter 1?",{"text":113,"@type":109},"It argues that cuteness functions as a “mark,” driven by object proportions, color schemes, and facial expression, and used by girls to express a spectrum of emotions.",{"name":115,"@type":106,"acceptedAnswer":116},"What connection does the thesis make between girls’ culture and cute items?",{"text":117,"@type":109},"It links girls’ culture to the everyday use of kawaii goods like ribbons, bows, and accessories, showing how these items help girls express individuality while maintaining membership in a girl community.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},287131,1789631933,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":45,"category_name":46,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":140},1099514068365,"https://ap-avatar.wpscdn.com/avatar/10000253d8d9f28188e?_k=1776742907772140068","Consuming Hello Kitty: Saccharide Cuteness in Japanese Society  \nKimberlee Coombes Advisor: Professor Eve Zimmerman April 22, 2016  \n© 2016 Kimberlee Coombes  \nSubmitted to The Wellesley College Japanese Language and Culture Department in partial fulfillment of the Honors requirements  \nTable of Contents  \nIntroduction 5  \nChapter 1: Cuteness is the “Mark” of the Shōjo  \n1.1 Introduction 10  \n1.2 What is Cute? 13  \n1.3 Sweet and Cute 16  \n1.4 Scary and Cute 18  \n1.5 Pathetic and Cute 21  \n1.6 The Shōjo 22  \n1.7 Kawaii is feminine 25  \n1.8 Consumers of Cuteness 26  \n1.9 Emergence of Cute 28  \n1.10 “Kawaii Syndrome” 30  \nChapter 2: Becoming Alice  \n2.1 Introduction 31  \n2.2 Ribbons and Girlhood 34  \n2.3 History of Lolita 35  \n2.4 Lolita Subgenres 36  \n2.5 Classic/Traditional Lolita 37  \n2.6 Sweet Lolita 38  \n2.7 Gothic Lolita 39  \n2.8 Male Lolitas? 39  \n2.9 Delicate Rebellion 39  \n2.10 The Lolita Community 40  \n2.11 Becoming the Cute Object 44  \n2.12 Alice’s Voyage to Japan 45  \n2.13 Wonderland is the Girl’s Cocoon 46  \n2.14 Alice in Harajuku 48  \n2.15 Joy of Life Station 49  \n2.16 Alice on Wednesday 50  \n2.17 6%Dokidoki 51  \n2.18 Queue Decora Fashion 52  \n2.19 Lolicon 53  \n2.20 Maid Café 54  \n2.21 Unnecessary Men 56  \nChapter 3:  \n3.1 Introduction 58  \n3.2 Uchida Shungiku 58  \n3.3 The Pathetic and Cute Chiyomi 60  \n3.4 Dollhouse Cocoon 61  \n3.5 Paper Cup and Bottle Cap 62  \n3.6 Trauma 62  \n3.7 The Nightmare 64  \n3.8 Because She Was Small 66  \n3.9 Yoshimoto Banana 67  \n3.10 Izumo 68  \n3.11 Scary and Cute 68  \n3.12 Tsugumi the Zashiki Warashi 69  \n3.13 Within the Veranda 70  \n3.14 Haunted Mailbox 71  \n3.15 Rabbit Hole 72  \nBibliography 75  \nAcknowledgements  \nFirst of all, I thank Professor Eve Zimmerman not only for her guidance and encouragement throughout this thesis process, but also for her support during my time at Wellesley. I can always count on your warm personality to cheer me up. Without your constant feedback, motivation and advice this thesis would still be a vague idea left in the streets of Harajuku.  \nTo Professor Maeno and Professor Torii, for always encouraging me to continue my study of the Japanese language. Your dedication and passion for teaching helped me push through the daily struggles I experienced learning Japanese.  \nTo Professor Goree, your positive energy and support has helped build my confidence asa writer. Your classes have inspired me to leave my comfort zone and develop myself and my writing style.  \nTo Professor Kodera, for always helping me feel optimistic about the future.  \nI owe a great thanks to the Pamela Daniels Fellowship Committee, as well as Pamela Daniels for providing me with a generous grant that allowed me to conduct fieldwork in Harajuku.  \nTo my family, for their unending love and support.  \nTo Eric, for always supporting me and encouraging me to follow my passions. I could never have completed this project without your unwavering support. I love you.  \nIntroduction:  \nThis project was inspired by an interest in Japanese culture and living abroad in Japan. Asa young girl I was introduced to Japanese culture the same way many other non-Japanese people are: through the soft power of Japan’s popular culture. My first encounter was the anime Bishōjo Senshi Sērāmūn (Beautiful Soldier Sailor Moon). I remember being captivated by the transformation sequence Sailor Moon underwent. During her transformation, Sailor Moon would shift from a normal girl, into a strong soldier who was protected by the power of the cosmos. She entered into a temporary cocoon of the fantastic where she shed her school girl outfit and donned the armor of a sailor soldier. In her fantastic cocoon, she twirled around in the air, ribbons wrapping around her body and her hair fluttering in the wind. Although the main character of this show, Sailor Moon was not alone, she had other female friends who also transformed into sailor soldiers. Each girl had their own cocoon, sharing the experience of the fantastic with o","cbCaifPjPzG1SKJs","https://ap.wps.com/l/cbCaifPjPzG1SKJs","pdf",3408589,78,"English","# Introduction\n# Chapter 1: Cuteness is the “Mark” of the Shōjo\n## Introduction\n## What is Cute?\n# Chapter 2: Becoming Alice\n## Introduction\n## Ribbons and Girlhood\n# Chapter 3:\n## Introduction\n## Uchida Shungiku","[{\"question\":\"What inspired the author to study Japanese “cute” culture?\",\"answer\":\"The project was inspired by an interest in Japanese culture and living abroad in Japan, beginning with the anime Sailor Moon and later reinforced through observations in Kyoto.\"},{\"question\":\"How does the thesis define “cuteness” in Chapter 1?\",\"answer\":\"It argues that cuteness functions as a “mark,” driven by object proportions, color schemes, and facial expression, and used by girls to express a spectrum of emotions.\"},{\"question\":\"What connection does the thesis make between girls’ culture and cute items?\",\"answer\":\"It links girls’ culture to the everyday use of kawaii goods like ribbons, bows, and accessories, showing how these items help girls express individuality while maintaining membership in a girl community.\"}]","Consuming Hello Kitty - Saccharide Cuteness in Japanese Society | PDF",27]