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It guides users through identifying competitors, comparing product features and pricing, and mapping positioning using a 2x2 matrix. The workflow culminates in SWOT analysis and a win-loss review of findings, turning raw competitor information into clear strategic takeaways. Useful for startups and teams preparing go-to-market decisions and competitive strategy planning.","Competitive Analysis Template\nThe Startup Project — startupproject.org/templates/competitive-analysis/\nWork through the sections in order: list competitors, compare features and pricing, map positioning on the 2x2 matrix, then summarize your SWOT and win-loss findings.\nCompetitor Overview\nFeature Comparison\nPricing Analysis\nSWOT Analysis\nMarket Positioning\nWin-Loss Analysis","cbCaigScr7OoQveH","https://ap.wps.com/l/cbCaigScr7OoQveH","docx",39222,4,"English","en",105,"# Competitor Overview\n## Feature Comparison\n## Pricing Analysis\n## SWOT Analysis\n## Market Positioning\n## Win-Loss Analysis","[{\"question\":\"What are the main steps in this competitive analysis template?\",\"answer\":\"List competitors, compare features and pricing, map positioning on a 2x2 matrix, then summarize SWOT and win-loss findings.\"},{\"question\":\"How does the template help with market positioning?\",\"answer\":\"It uses a 2x2 matrix to visualize where competitors sit and to support positioning conclusions.\"},{\"question\":\"What outputs are produced at the end of the template?\",\"answer\":\"A consolidated SWOT analysis and a win-loss analysis that summarize which strategies and offerings perform best and where gaps exist.\"}]","Competitor Overview - competitive analysis template | DOCX",1788189953,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":84,"head_meta":86,"extra_data":88,"updated_unix":28},"competitor-overview-competitive-analysis-template","",{"@graph":36,"@context":83},[37,52,66],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/presentations/",3,{"item":51,"name":14,"@type":43,"position":21},"https://docshare.wps.com/template/competitor-overview-competitive-analysis-template/166357/",{"url":51,"name":14,"@type":53,"author":54,"headline":14,"publisher":56,"fileFormat":59,"inLanguage":23,"description":15,"dateModified":60,"datePublished":60,"encodingFormat":59,"isAccessibleForFree":61,"interactionStatistic":62},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":41,"name":57,"@type":58},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-08-31",true,{"@type":63,"interactionType":64,"userInteractionCount":4},"InteractionCounter",{"@type":65},"ViewAction",{"@type":67,"mainEntity":68},"FAQPage",[69,75,79],{"name":70,"@type":71,"acceptedAnswer":72},"What are the main steps in this competitive analysis template?","Question",{"text":73,"@type":74},"List competitors, compare features and pricing, map positioning on a 2x2 matrix, then summarize SWOT and win-loss findings.","Answer",{"name":76,"@type":71,"acceptedAnswer":77},"How does the template help with market positioning?",{"text":78,"@type":74},"It uses a 2x2 matrix to visualize where competitors sit and to support positioning conclusions.",{"name":80,"@type":71,"acceptedAnswer":81},"What outputs are produced at the end of the template?",{"text":82,"@type":74},"A consolidated SWOT analysis and a win-loss analysis that summarize which strategies and offerings perform best and where gaps exist.","https://schema.org",{"og:url":51,"og:type":85,"og:title":14,"og:site_name":57,"og:description":15},"article",{"robots":87,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":90},[91,94,99,104,109,114,119,124,129],{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":92,"slug":93},90,"presentations",{"id":95,"doc_module":11,"doc_module_name":46,"category_name":96,"show_sort_weight":97,"slug":98},12,"Resumes",80,"resumes",{"id":100,"doc_module":11,"doc_module_name":46,"category_name":101,"show_sort_weight":102,"slug":103},14,"Invoices",70,"invoices",{"id":105,"doc_module":11,"doc_module_name":46,"category_name":106,"show_sort_weight":107,"slug":108},15,"Posters",60,"posters",{"id":110,"doc_module":11,"doc_module_name":46,"category_name":111,"show_sort_weight":112,"slug":113},16,"Social Media",50,"social-media",{"id":115,"doc_module":11,"doc_module_name":46,"category_name":116,"show_sort_weight":117,"slug":118},17,"Forms",40,"forms",{"id":120,"doc_module":11,"doc_module_name":46,"category_name":121,"show_sort_weight":122,"slug":123},18,"Letters",30,"letters",{"id":125,"doc_module":11,"doc_module_name":46,"category_name":126,"show_sort_weight":127,"slug":128},21,"Paper Templates",5,"papers-templates",{"id":130,"doc_module":11,"doc_module_name":46,"category_name":131,"show_sort_weight":4,"slug":132},158,"General","general-158"]