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These docs have nicely formatted little boxes  \nwith pre-set headings just begging to be filled out. Do you  \nknow what this does?  \nIt encourages you to fill space.  \nCompetitive sales battlecards should not be “filled up”; they  \nshould contain the absolute minimum amount of content  \nneeded to enable your sales team to convert a prospect into  \na client. Period.  \nTo provide an alternative to these over-formatted competitive sales battlecard templates, we put together Competitive  \nBattlecards 101 — a guide to change how you think about  \nbattlecards.  \nRather than providing a generic reusable sales battlecard template, we want to instead give you the tools to make your own arsenal of short, snappy battlecards that will help your  \nsales reps to impact your bottom-line.  \nBreak away from cookie-cutter battlecards, and learn how to build battlecards your salespeople will love. And, actually use.  \n[www.klue.com](www.klue.com)  \n02  \nAPPROACH TO MARKET BATTLECARD TEMPLATE  \n[www.klue.com](www.klue.com)  \n03  \nAPPROACH TO MARKET  \nCompetitive Sales Battlecard Template \\#1  \nThe Approach to Market card explores your competitors’ go-to-market strategy. It looks at the verticals and departments they serve, and how they sell.  \nIf you can understand how the sales reps you face-off  \nagainst are selling, you’ll make better decisions about your own sales strategy.  \nFor example, if one of their strategies is to constantly cut prices, that might affect who you target and how you price competitively.  \nAnother example concerns a competitor’s marketing approach – say they tend to push proof of concepts.  \nIf you are aware that your prospect will likely be given a proof of concept during the sales cycle, you’ll know that proving ROI could be key to closing the deal against that competitor.  \nThis card doesn’t need to include all aspects of your competitor’s go-to-market strategy. Certain topics – such as product positioning– might be worthy of its own card (don’t worry, we’ll cover this later in theebook.  \nKeep it succinct to give your sales reps a quick understanding of how this competitor approaches customers and who they target.  \nWhy should you use this sales battlecard?  \nKnowing what to expect from your competitors can help you make better decisions for who to approach, how to approach them, and ways to effectively compete against them in the sales cycle.  \n[www.klue.com](www.klue.com)  \n04  \nAPPROACH TO MARKET  \nContinued  \nHow to build this sales battlecard  \nThis card should contain details on general appwrawchklue com to market, key clients, verticals served, departments served, and channel partners.  \nTo build your Approach to Market card, look at theresources available on your competitor's website:  \n• Content such as webinars, blog posts, and e books will give you an indication of who they are approaching and what value propositions and use cases they focus on.  \n• Case studies and their client list will add to your understanding of their target verticals and departments served. Look at who is being quoted in their case studies to see ","cbCaildeGXYrjdKY","https://ap.wps.com/l/cbCaildeGXYrjdKY","pdf",4321546,46,"English","# Approach to Market Battlecard\n# Company Overview Battlecard\n# Product Overview Battlecard\n# Positioning Battlecard\n# Attack & Defend Battlecards\n# When to Engage/Not Engage Battlecard\n# Track Record Battlecard\n# Preemptive Advantage Battlecard\n# Questions to Ask Battlecard\n# Pricing Battlecard\n# Win/Loss Battlecard\n# Landmines to Lay Battlecard\n# Counter FUD Battlecard\n# How to Spot a Competitor Battlecard","[{\"question\":\"Why should competitive sales battlecards avoid being overly filled with content?\",\"answer\":\"Because the cards should include the absolute minimum amount of content needed to enable sales reps to convert a prospect into a client, not just look filled out.\"},{\"question\":\"What does the Approach to Market battlecard help a sales team understand?\",\"answer\":\"It explores competitors’ go-to-market strategy, including the verticals and departments they serve and how they sell, so sales teams can make better decisions about targeting and sales approach.\"},{\"question\":\"When should you use the Company Overview battlecard?\",\"answer\":\"Use it when salespeople may not know the competitor well—such as new entrants or tier two/three competitors they don’t face regularly. Avoid it when there are four or fewer main competitors because teams are likely already familiar.\"}]","Competitive Sales Battlecards 101 - A Step-By-Step Guide to Building Competitive Sales Battlecards | PDF",1790265400]