[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-241983-105":3,"doc-detail-241983-en":81,"detail-sidebar-cat-1-en-105":98},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","competitive-analysis-understanding-your-competition-template","Competitive Analysis - Understanding Your Competition - Template","","Competitive Analysis - Understanding Your Competition is a practical template for mapping and evaluating key rivals. It guides users through collecting directory information, mission and location details, leadership, organizational type, and insurance policies, then extends to products, pricing signals, customer service capabilities, and website FAQ accessibility. The template further captures target markets, marketing and reputation impressions, advertising effectiveness, sales or revenue sources, and specific competitive-advantage drivers such as cost leadership, differentiation, innovation, growth, alliances, time, professionalism, and quality.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/competitive-analysis-understanding-your-competition-template/241983/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/competitive-analysis-understanding-your-competition-template/241983.png","ImageObject",442,249,{"name":42,"@type":43},"Ezra","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-14","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",12,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What information does the competitor analysis grid collect for each competitor?","Question",{"text":63,"@type":64},"It collects directory and company details (name, domain, mission, location, leadership, and organizational type), plus products and services, pricing indications, and how similar offerings are to your own.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How does the template help evaluate customer service and marketing?",{"text":68,"@type":64},"It prompts assessment of toll-free support, availability of a contact page, guaranteed response times, FAQ presence, privacy and financing policies, after-hours phone coverage, and transportation options, along with primary, secondary, and tertiary target markets, reputation, and advertising effectiveness.",{"name":70,"@type":61,"acceptedAnswer":71},"How are sources of competitive advantage analyzed in the template?",{"text":72,"@type":64},"It uses a variation of SWOT to structure strengths and weaknesses of competitors, then opportunities and threats for your business, concluding with your agency’s sources of competitive advantage across factors like cost leadership, differentiation, innovation, growth, alliances, time, professionalism, and quality.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},241983,1791715273,{"code":4,"msg":82,"data":83},"success",{"doc_id":79,"user_id":84,"nickname":42,"user_avatar":85,"doc_module":22,"category_id":86,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":87,"file_id":88,"file_url":89,"file_type":90,"file_size":91,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":92,"language":93,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":94,"faqs":95,"seo_title":96,"seo_description":12,"update_tm":97,"read_time":33},1099514068035,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",11,"COMPETITIVE ANALYSIS  \nUnderstanding your competition  \n\n|  | Competitor A | Competitor B | Competitor C |\n| --- | --- | --- | --- |\n| Directory Information |  |  |  |\n| Name of company |  |  |  |\n| Domain name (URL) |  |  |  |\n| Mission statement or purpose (either listed at the Web site or in your own words) |  |  |  |\n| Company's physical location (this can usually be found on the \"about us\" page) |  |  |  |\n| Principal owner or manager |  |  |  |\n| For-profit or non-profit? |  |  |  |\n| Accepts private insurance? |  |  |  |\n| Products and Services |  |  |  |\n| Principal product or service |  |  |  |\n| Indication of pricing? |  |  |  |\n| How similar is principal product or service to yours? |  |  |  |\n| List as many additional products and services as possible |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n| Customer Service |  |  |  |\n| Toll-free telephone number? |  |  |  |\n| \"Contact Us\" page easily available? |  |  |  |\n| Guaranteed response time listed? |  |  |  |\n| FAQ page on website? |  |  |  |\n\nPAGE / 2  \n\n|  |\n| --- |\n| \u003Cbr>Privacy policy posted? |\n| |\n\n\n| Credit/financing policy? |  |  |  |\n| --- | --- | --- | --- |\n| Phones answered by staff after hours and on weekends? |  |  |  |\n| Transportation available? |  |  |  |\n|  |  |  |  |\n| Customers and Marketing |  |  |  |\n| Primary target market (either listed at the Web site or surmised from their product offerings and presentation) |  |  |  |\n| Secondary target market |  |  |  |\n| Tertiary target market (if any) |  |  |  |\n| Reputation and image projected by the company or Web site (in your own words) |  |  |  |\n| Advertising effectiveness (in your own words) |  |  |  |\n| Data about sales or revenues or customers (most likely to be in media reports or industry trade magazines) |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n| Sources of Competitive Advantage |  |  |  |\n| In what ways does the company exhibit competitive advantage in terms of: |  |  |  |\n| 1. Cost leadership |  |  |  |\n| 2. Differentiation (distinguishing itself in the marketplace) |  |  |  |\n\nPAGE / 3  \n\n|  |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n|  | 3. Innovation (creates anew way of doing business) |  |  |  |  |\n|  |  |  |  |  |  |\n\n| 4. Growth (selling into new markets, introducing new products) | |  |  |\n| --- | --- | --- | --- |\n\n\n| 5. Alliance (partners with others) |  |  |  |\n| --- | --- | --- | --- |\n| 6. Time (offers express customer service or convenient hours) |  |  |  |\n| 7. Professionalism (credentials and accreditation) |  |  |  |\n| 8. Quality (performance measures available) |  |  |  |\n| Other Information |  |  |  |\n| Size in terms of annual revenues? (non-profits often have annual reports online) |  |  |  |\n| Size in terms of number of employees? |  |  |  |\n|  |  |  |  |\n|  |  |  |  |\n\n| Every business has competition and prospective business owners ignore competitors at their peril. Unless a business has an absolute monopoly on a life-essential product, there will be competitors offering alternative and substitute products and services. That level of competition is revealed in the competitor analysis section of your business plan.\u003Cbr>A competitor analysis is an important requirement in any business plan because it (a) reveals the organization’s competitive position in the \"market-space\",(b) assists you to develop strategies to be competitive, and (c) partners and other readers of the business plan will expect it.\u003Cbr>If you ignore or minimize the impact competition will have on your business prospects, then you have an unrealistic business plan.\u003Cbr>After giving some background about the typeof competitors your business will face, this exercise helps you identify and analyze your major competitors -- those most likely to impact on the success of your business. The analysis uses a variation of SWOT, a popular strategic planning tool, to help you identify strengths and weaknesses of competitors, and then opportunities and threats for your business. The exercise concludes with a statem","cbCaiaRf5Nyy3b4L","https://ap.wps.com/l/cbCaiaRf5Nyy3b4L","pdf",321711,10,"English","# Competitive Analysis\n## Competitor analysis grid\n## Writing up results\n## Web site critiques\n## Defining competitive position","[{\"question\":\"What information does the competitor analysis grid collect for each competitor?\",\"answer\":\"It collects directory and company details (name, domain, mission, location, leadership, and organizational type), plus products and services, pricing indications, and how similar offerings are to your own.\"},{\"question\":\"How does the template help evaluate customer service and marketing?\",\"answer\":\"It prompts assessment of toll-free support, availability of a contact page, guaranteed response times, FAQ presence, privacy and financing policies, after-hours phone coverage, and transportation options, along with primary, secondary, and tertiary target markets, reputation, and advertising effectiveness.\"},{\"question\":\"How are sources of competitive advantage analyzed in the template?\",\"answer\":\"It uses a variation of SWOT to structure strengths and weaknesses of competitors, then opportunities and threats for your business, concluding with your agency’s sources of competitive advantage across factors like cost leadership, differentiation, innovation, growth, alliances, time, professionalism, and quality.\"}]","Competitive Analysis - Understanding Your Competition - Template | PDF",1789184214,{"code":4,"msg":82,"data":99},[100,103,107,112,117,122,127,132,137],{"id":86,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":101,"slug":102},90,"presentations",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},"Resumes",80,"resumes",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},14,"Invoices",70,"invoices",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},15,"Posters",60,"posters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},16,"Social Media",50,"social-media",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":125,"slug":126},17,"Forms",40,"forms",{"id":128,"doc_module":22,"doc_module_name":25,"category_name":129,"show_sort_weight":130,"slug":131},18,"Letters",30,"letters",{"id":133,"doc_module":22,"doc_module_name":25,"category_name":134,"show_sort_weight":135,"slug":136},21,"Paper Templates",5,"papers-templates",{"id":138,"doc_module":22,"doc_module_name":25,"category_name":139,"show_sort_weight":4,"slug":140},158,"General","general-158"]