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It embeds communications in FAIR values, strengthens internal communications through employee voice, and uses a mix of paid, earned, shared and owned media. The strategy establishes principles for inclusive, honest and accountable, representative and relatable, inspiring and purposeful communications, including proactive planning, trusted channels, and feedback to shape service planning and delivery.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/communications-strategy-purpose-and-principles/351504/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/communications-strategy-purpose-and-principles/351504.png","ImageObject",442,249,{"name":88,"@type":89},"Franzy","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How does the strategy embed communications within organisational values?","Question",{"text":108,"@type":109},"It strategically embeds communications through FAIR values in the corporate plan, emphasizing responsiveness, openness and transparency, community participation, and listening to involve communities.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What is the role of internal communications in the strategy?",{"text":113,"@type":109},"It focuses on using and championing employee voice and influence to embed a positive workforce culture, align communications activity with engagement and culture workstreams, and boost pride and morale.",{"name":115,"@type":106,"acceptedAnswer":116},"Which media channels does the strategy reference for stakeholder communication?",{"text":117,"@type":109},"It includes a spectrum of channels: paid, earned, shared and owned media.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},351504,1791260641,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},2336478945519,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Communications strategy  \nApproach  \nCommunication plays a vital role in everything we do. As we work collectively to deliver the priorities across our Corporate Plan and our Local Outcomes Improvement Plan, meaningful communications will prove a key enabler for engagement, involvement and positive outcomes.  \nThis is strategically embedded through our FAIR values within the Corporate Plan: Responsive – tobe open and transparent; to promote community participation and involvement; and to listen to and involve our communities.  \nAnother important focus is internal communications, using and championing employee voice and influence to further embed this positive workforce culture. Communications activity will align with employee engagement and culture workstreams to ensure colleagues are recognised and valued, continue to foster a culture of connectivity, and boost engagement, pride and morale.  \nA professional and progressive approach to our communications output ensures our audience reach is maximised,  \nthe people we are communicating with are better informed and engaged, have a clear understanding of what the council does and why, which has a direct benefit both for the audiencesand for the council in terms of reputation management.  \nThis strategy establishes a framework for our communication activities across the council, ensuring we get accurate and relatable messaging to our audiences at the right time, while ensuring we are proactive in encouraging feedback  \nthat can help shape future service planning, delivery and improvement. This happens through communicating with stakeholders using the channels they’re familiar with and make use of. This includes a spectrum of channels including paid, earned, shared and owned media.  \nTo be effective in continuing to cement communications as a strategic and core business function, colleagues across the council should champion its importance and value, and meaningfully embed communications as early  \nas service planning, and before  \ndelivery.  \nPurpose and principles  \nHigh-quality, effective and engaging communications will develop a customerfocussed approach to:  \n• Improve access to and information about the • Protect and enhance the council’s reputation Council’s services – including hard-to-reach and ensure high-quality communications are groups, to create a better understanding an integral part of the work of all colleagues. between the council and its stakeholders.  \n• Prevent confusion and help ensure the council  \n• Ensure effective two-way communication is seen as a single organisation with a strong  \nwith all stakeholders, to maximise interest, sense of identity.  \nengagement and involvement in council  \nactivities and decision-making. • Recognise, value and champion the  \ncontributions of colleagues and communities.  \nTo do this we will: Our communications principles are:  \n• Develop a proactive, planned, resourced Inclusive: Everyone should be able to access  \nand managed approach to communication council communications through and a channel  \nactivities across the Council. and a format that suits their needs. We use plain  \nEnglish and jargon-free content.  \n• Identify and champion communication as  \na priority activity for the Council and equip Honest and accountable: Public relations relies  \ncolleagues with the tools to ensure it is on building trust with stakeholders, we do this  \nreflected in service and project plans. through being truthful in all our communications  \nand explaining the reasoning behind actions taken  \n• Deliver an integrated communications service by the council. Communications will be clearly which provides a focus and sense of direction recognisable as coming through the council, for all Council communication activity in-line through trusted channels and appropriate with our core values and strategic objectives. branding.  \n• Adapt to the changing communications Representative and relatable: Our landscape, needs and demands of new and communic","cbCaiaUl3gaT6nps","https://ap.wps.com/l/cbCaiaUl3gaT6nps","pdf",344332,"English","# Approach\n## Purpose and principles\n## To do this we will\n## Our communications principles are:\n# Strategic priorities\n# Audiences","[{\"question\":\"How does the strategy embed communications within organisational values?\",\"answer\":\"It strategically embeds communications through FAIR values in the corporate plan, emphasizing responsiveness, openness and transparency, community participation, and listening to involve communities.\"},{\"question\":\"What is the role of internal communications in the strategy?\",\"answer\":\"It focuses on using and championing employee voice and influence to embed a positive workforce culture, align communications activity with engagement and culture workstreams, and boost pride and morale.\"},{\"question\":\"Which media channels does the strategy reference for stakeholder communication?\",\"answer\":\"It includes a spectrum of channels: paid, earned, shared and owned media.\"}]","Communications strategy - Purpose and principles | PDF",1790094468]