[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-163655-105":53,"doc-detail-163655-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","communications-plan-template-communicating-effectively","Communications Plan Template - Communicating Effectively","","This communications plan template structures change or campaign messaging from rationale to measurement. It defines a communications background and rationale, sets 1–2 audience-focused comms goals, and specifies 2–4 SMART objectives linked to university strategy. It assigns team roles, segments audiences by needs, develops 4–6 key messages, and selects communication channels. The template includes timelines, sign-off workflows, evaluation methods tied to objectives, required resources, and inter-dependencies and risks with mitigation guidance.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/communications-plan-template-communicating-effectively/163655/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/communications-plan-template-communicating-effectively/163655.png","ImageObject",442,249,{"name":88,"@type":89},"Jordan Avery","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-29","2026-08-31",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How should the communications goal differ from the project goals?","Question",{"text":109,"@type":110},"The communications goal should reflect 1–2 key aspirations for the communications, focusing on audience needs rather than the project goals themselves.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are SMART objectives and how are they used in this template?",{"text":114,"@type":110},"Objectives should be specific and measurable, and the template recommends using SMART objectives where possible to clarify targets and outcomes.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the template define evaluation of communications success?",{"text":118,"@type":110},"Evaluation ties measurement tools to the objectives and includes how success will be assessed using appropriate tools and metrics.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},163655,1788146071,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":9},1099523882367,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","\u0013HYPERLINK \"https://www.reading.ac.uk/planning/change-management/change-management-toolkit/communicating-effectively?%20\" \\l \"Evaluate\"\u0014Communicating Effectively\n\u0015Communications Plan Template\n[Insert Campaign/Project name]\nAuthor(s):\nProject manager:\nProject sponsor:\nVersion control\nBackground\nBrief outline of the background to/rationale for the campaign/project and why comms is required.\nGoal\n1 or 2 key aspirations for your comms. This should be distinct from the project goals and focus on audience needs – see ‘\u0013 HYPERLINK \"https://www.reading.ac.uk/planning/change-management/change-management-toolkit/communicating-effectively?%20\" \\l \"Evaluate\" \u0014Know, Feel and Do’\u0015 guide.\nExample: Foster a sense of ownership and enthusiasm for the project to encourage active participation\nObjectives\n2 to 4 specific and measurable changes you want to achieve.\nUse SMART objectives if possible.\nLink to the University Strategy.\nExample: Achieve 90% staff awareness of the new environmental initiative by the new year.\nTeam\nWho are the key people working on the campaign/project comms?\nWhat are their roles and responsibilities?\nAudiences\nList of all different audiences.\nBreak down into groups based on needs e.g. staff in affected departments, teams required to deliver project, those who will be turned to for support etc.\nExample: All staff at all levels. Management Colleagues and Leadership\nKey messages\n4-6 key pieces of information you want your audience to remember.\nThink about making clear why the audience should care, what they need to do, and alleviating any fears they might have.\nSegment audiences if necessary to include specific messages for certain groups.\nCommunication Channels\nList of channels and what they will be used for. How will you get the information to your audience?\nA more detailed outline of activities may be required in a separate action plan. This should be regularly updated as the project progresses.\nTimelines\nKey dates/events/project phases that will require comms.\nConsider the order – which audiences need to know first and which channels allow you to do this?\nBuild in sign-off/authorisation processes e.g. deadlines for sharing drafts for approval, or for checks by HR/Legal, as well as publication dates.\nEvaluation\nHow will you measure whether the campaign is successful?\nWhat tools will you use to do this?\nLink to objectives.\nResources\nInclude budget and cost code if there are expenses beyond staff time.\nInter-dependencies and risks\nAny other projects on which this project relies/impacts.\nList of anticipated risks the project could create and how these can be mitigated in the comms.\nCommunications Summary Table","cbCaijgZmMCtw6mY","https://ap.wps.com/l/cbCaijgZmMCtw6mY","docx",51004,"English","# Communications Plan Template\n## Background\n## Goal\n## Objectives\n## Team\n## Audiences\n## Key messages\n## Communication Channels\n## Timelines\n## Evaluation\n## Resources\n## Inter-dependencies and risks","[{\"question\":\"How should the communications goal differ from the project goals?\",\"answer\":\"The communications goal should reflect 1–2 key aspirations for the communications, focusing on audience needs rather than the project goals themselves.\"},{\"question\":\"What are SMART objectives and how are they used in this template?\",\"answer\":\"Objectives should be specific and measurable, and the template recommends using SMART objectives where possible to clarify targets and outcomes.\"},{\"question\":\"How does the template define evaluation of communications success?\",\"answer\":\"Evaluation ties measurement tools to the objectives and includes how success will be assessed using appropriate tools and metrics.\"}]","Communications Plan Template - Communicating Effectively | DOCX"]