[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-168282-en":3,"doc-seo-168282-105":30,"detail-sidebar-cat-1-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},168282,34359740700684,"Finn","https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487",1,11,"Presentations","Communications plan - Priority 2 communications - Stakeholder groups","A communications plan template for “spinning out” a public service and launching a new organisation. It provides structured steps for identifying, mapping, and prioritising internal and external stakeholder groups by impact, attitude, and awareness, then defining tailored action plans. The document outlines communications approaches for priority levels 1–3, with Priority 2 focusing on stakeholders less critical than Priority 1, requiring fewer and less targeted messages but primarily influencing future organisational development.","COMMUNICATIONS PLAN TEMPLATE\nIntroduction to this document:\nThere are a wide range of stakeholder groups that must be taken into consideration during the ‘spinning out’ of a public service (and once the new organisation goes live). Each stakeholder group is likely to have a particular set of requirements and expectations of the new organisation. Different stakeholder groups may require different processes to secure their involvement and commitment to helping build the new organisation, especially since they are not at the same level of awareness and might have a different attitude towards the new organisation (whether positive or negative).\nThis template has been developed to provide you and your team with a starting point in developing a Communications Strategy and Plan.\nWe hope you find this template useful, and we would love to hear about your feedback so feel free to get in touch \u0013 HYPERLINK \"mailto:info@mutualventures.co.uk\" \u0014info@mutualventures.co.uk\u0015.\nBest of luck,\nThe Mutual Ventures Team\nKey steps for developing a Communications Strategy/Plan\nStakeholder identification, mapping and prioritisation: This involves a session with key staff where all stakeholders (internal and external) are listed. The groups are then plotted on a chart which recognises both the impact that each group can have on the change process and the new organisation and also their attitude and awareness. Based on their position on the chart each stakeholder group is prioritised into priority 1, 2 and 3 in descending order of priority.\nAction Plans and Communications Plan:   The next step is to develop action plans for each stakeholder group setting out why they need to be communicated with, what key messages they need to receive, how the message will be communicated.  The action plans forms the basis of the Communications Plan.\nSTEP 1: Identify, map and prioritise your stakeholders\nPriority 1 communications - These stakeholder groups are highly influential to the success of the proposed change. They may be unaware of the change or currently have an unfavourable view. They require focused and timely communications. The stakeholders in this group are primarily important due to their influence on the process of setting up the new organisation.\nPriority 2 communications - Whilst these stakeholders do not necessarily have a more favourable view of the proposed change they are less critical to its success. They are likely to require less frequent and less focused communications. The stakeholders in this group primarily have an influence on the future development of the organisation.\nPriority 3 communications - These stakeholders are less critical to the success of proposed change but will they will require some informative communications, possibly just an initial message.\nSTEP 2a: Develop an action plan for each group of stakeholders\nSTEP 2b: Develop Communications Plan\nOnce stakeholders have been identified, mapped and prioritised, and action plans have developed for the priority stakeholder groups, all of this is brought together into a Communications Plan.  Below is the suggested template for the Communications Strategy/Plan:\nCommunications Plan\nIdentifying and grouping Stakeholders\nFigure 1 – Stakeholder groupings\nStakeholder mapping exercise\nFigure 2: Prioritised Stakeholder Matrix\nInsert stakeholder map from Step 1 above.\nAction Plan\nPriority 1\nPriority 2\nPriority 3\nOther key tools and resources:\nBelow is a list of some of the other key tools that have been developed by Mutual Ventures and can be used to feed into your business plan:\nMV Business Plan Template\nMV Market Analysis Template\nMV Service Definition Template\nMV Financial Analysis Template\nMV Transition Plan Template","cbCaiaGgqDYREHtH","https://ap.wps.com/l/cbCaiaGgqDYREHtH","docx",158816,4,"English","en",105,"# Key steps for developing a Communications Strategy/Plan\n## Stakeholder identification, mapping and prioritisation\n## Action plans and Communications Plan\n## Priority 1 communications\n## Priority 2 communications\n## Priority 3 communications\n# Communications Plan\n## Identifying and grouping Stakeholders\n## Stakeholder mapping exercise\n## Action Plan (Priority 1/2/3)","[{\"question\":\"How are stakeholders identified and prioritised in this communications plan?\",\"answer\":\"Stakeholders are listed for a session covering internal and external groups, then plotted by impact on the change and the new organisation, and by their attitude and awareness. Groups are prioritised into Priority 1, 2, and 3 in descending order.\"},{\"question\":\"What characterises Priority 2 communications?\",\"answer\":\"Priority 2 stakeholders may not necessarily hold a more favourable view, but they are less critical to the success of the proposed change. Communications are expected to be less frequent and less focused, while the group primarily influences future development.\"},{\"question\":\"What information is included in each stakeholder group’s action plan?\",\"answer\":\"Each action plan sets out why the stakeholder group needs to be communicated with, the key messages they should receive, and how the message will be communicated. These action plans form the basis of the overall Communications Plan.\"}]","Communications plan - Priority 2 communications - Stakeholder groups | DOCX",1788228527,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"communications-plan-priority-2-communications-stakeholder-groups","",{"@graph":36,"@context":84},[37,52,67],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/presentations/",3,{"item":51,"name":14,"@type":43,"position":21},"https://docshare.wps.com/template/communications-plan-priority-2-communications-stakeholder-groups/168282/",{"url":51,"name":14,"@type":53,"author":54,"headline":14,"publisher":56,"fileFormat":59,"inLanguage":23,"description":15,"dateModified":60,"datePublished":61,"encodingFormat":59,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":41,"name":57,"@type":58},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-02","2026-09-01",true,{"@type":64,"interactionType":65,"userInteractionCount":29},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"How are stakeholders identified and prioritised in this communications plan?","Question",{"text":74,"@type":75},"Stakeholders are listed for a session covering internal and external groups, then plotted by impact on the change and the new organisation, and by their attitude and awareness. Groups are prioritised into Priority 1, 2, and 3 in descending order.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"What characterises Priority 2 communications?",{"text":79,"@type":75},"Priority 2 stakeholders may not necessarily hold a more favourable view, but they are less critical to the success of the proposed change. Communications are expected to be less frequent and less focused, while the group primarily influences future development.",{"name":81,"@type":72,"acceptedAnswer":82},"What information is included in each stakeholder group’s action plan?",{"text":83,"@type":75},"Each action plan sets out why the stakeholder group needs to be communicated with, the key messages they should receive, and how the message will be communicated. 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