[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-354602-105":53,"doc-detail-354602-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","communications-handbook-for-clinical-trials-chapter-3-developing-a-strategic-communications-plan","Communications Handbook for Clinical Trials - Chapter 3 - Developing a Strategic Communications Plan","","Chapter 3 provides guidance for developing a strategic communications plan for a clinical trial study. It explains how to structure the plan using standard elements, coordinate communication with internal and external stakeholders, and reference separate crisis communications and result-dissemination workstreams. It also covers the need to adapt as trial circumstances evolve and outlines steps for background analysis, identifying vulnerabilities and strengths, setting goals and objectives, and assembling a communications team with appropriate roles and contact channels.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/communications-handbook-for-clinical-trials-chapter-3-developing-a-strategic-communications-plan/354602/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/communications-handbook-for-clinical-trials-chapter-3-developing-a-strategic-communications-plan/354602.png","ImageObject",442,249,{"name":88,"@type":89},"Connor ","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of a strategic communications plan in a clinical trial?","Question",{"text":108,"@type":109},"It defines the vision and actions needed to communicate the study effectively to gain support and guide decision-makers. It also helps coordinate messaging for internal and external stakeholders.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should a team handle crisis communications and changing circumstances?",{"text":113,"@type":109},"The plan should reference a separate crisis communications plan to anticipate and manage controversy. Activities must be updated regularly to respond to emerging issues and take advantage of new opportunities.",{"name":115,"@type":106,"acceptedAnswer":116},"How are goals and objectives connected in the communications plan?",{"text":117,"@type":109},"Goals describe what the study wants to accomplish, while objectives are the specific steps required to achieve those goals. More specific objectives, often with timelines, make progress easier to monitor.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},354602,1791445842,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":40,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":140},687207022233,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","A health care worker keeps up with the demand in one of the busiest hospitals in the Dominican Republic.  \nJim Daniels  \n26 Communications Handbook for Clinical Trials  \nChapter  \n Developing a Strategic Communications Plan 3   \n27  \nThis chapter provides guidance for developing a  \nstrategic communications plan for your study. The  \nmaterial in this chapter is presented according to the standard elements of a typical plan (see Appendix 3.1 for an example). A good plan includes strategies for communicating with internal stakeholders (trial staff, sponsors, and funders) and external stakeholders (government officials, journalists, community members, and advocates at the local, national, and international levels).  \nYour strategic plan should reference a separate “crisis communications plan” for anticipating and managing controversy (see Chapter 5). It should also lay the groundwork for the dissemination of research results (see Chapter 6) .  \nBe prepared to adapt your plan if the circumstances change during the trial. Your activities should be updated regularly to respond to emerging issues or events and to take advantage of new opportunities.  \nI Background and environmental analysis  \nIn the introduction to your communications plan, describe the topic and the research study in one or two paragraphs. State why your research is important, and why it is being conducted in this particular community. Summarize background information on the trial’s purpose, methods, and context. You may be able to adapt language from the study protocol for this purpose.  \nIn this chapter  \nI. Background and environmental analysis  \nII. Goals and objectives  \nIII. The communications team  \nIV. Identification of key stakeholders  \nV. Strategy for ongoing communication with stakeholders  \nVI. Strategy for managing controversy—crisis communications  \nVII. Dissemination plan for the trial’s results  \nVIII. Materials to support the trial  \nIX. Monitoring and evaluation  \nHIV leaves community members looking to others for care.  \nAnita Khemka  \nAnita Khemka  \nA man living with HIV receives home-based care in Manipur, India. When publishing photos of individuals who are HIV positive, you must ensure that you 1) have obtained permission from the individual to use the image and 2) use captions that avoid stigmatizing people living with HIV.  \nIdentify your study’s communication-related vulnerabilities and strengths by summarizing the main findings of your environmental scan (see Chapter 2 for more information on how to conduct an environmental scan) . Describe in three or four paragraphs the context in which you will introduce your study, including political or other challenges that could pose a risk to the research project. Opportunities, strengths, or contextual information that could help you achieve your objectives should also be mentioned.  \nUse all available information sources, including formative research reports, literature reviews, and conversations with colleagues. Briefly note potential issues. Here are some examples:  \nn Upcoming elections may result in staff changes at the Ministry of Health, possibly introducing a lack of continuity or support for the trial.  \nn A previous vaccine trial conducted at the same site was the subject of sensationalized reporting that accused the researchers of using local women as “lab rats.”  \nn Formative research among study participants revealed that some of the women think that participants are assigned to study arms according to HIV status—a misconception that could lead to stigmatization of study participants.  \n28 Communications Handbook for Clinical Trials  \n II Goals and objectives  \nThe goal of the communications plan is your vision of what you want to accomplish. For many studies, the goal is to explain the research in order to acquire support for the project and to encourage policymakers to apply the findings. Your objectives are the steps that must be taken to achieve those goals.  \nTo develop your com","cbCaiifUPZp7j1GA","https://ap.wps.com/l/cbCaiifUPZp7j1GA","pdf",1703482,"English","# Developing a Strategic Communications Plan\n## Background and environmental analysis\n## Goals and objectives\n## The communications team\n## Identification of key stakeholders\n## Strategy for ongoing communication with stakeholders\n## Strategy for managing controversy—crisis communications\n## Dissemination plan for the trial’s results\n## Materials to support the trial\n## Monitoring and evaluation","[{\"question\":\"What is the purpose of a strategic communications plan in a clinical trial?\",\"answer\":\"It defines the vision and actions needed to communicate the study effectively to gain support and guide decision-makers. It also helps coordinate messaging for internal and external stakeholders.\"},{\"question\":\"How should a team handle crisis communications and changing circumstances?\",\"answer\":\"The plan should reference a separate crisis communications plan to anticipate and manage controversy. Activities must be updated regularly to respond to emerging issues and take advantage of new opportunities.\"},{\"question\":\"How are goals and objectives connected in the communications plan?\",\"answer\":\"Goals describe what the study wants to accomplish, while objectives are the specific steps required to achieve those goals. More specific objectives, often with timelines, make progress easier to monitor.\"}]","Communications Handbook for Clinical Trials - Chapter 3 - Developing a Strategic Communications Plan | PDF",1790112437,6]