[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-376315-105":3,"detail-sidebar-cat-1-en-105":80,"doc-detail-376315-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","communications-and-media-guidelines4","Communications and Media Guidelines4","","Guidelines for promoting the IDF Walk for Primary Immunodeficiency (PI) through consistent communications and effective media outreach. The document explains how supporters can share awareness using flyers and suggested online/social posts, and when any customized materials using the IDF Walk for PI logo or name require prior IDF approval. It provides step-by-step instructions for contacting media, assembling a press list, gathering accurate information, and sending pitches to reporters first by email, including key contacts for support.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/communications-and-media-guidelines4/376315/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/communications-and-media-guidelines4/376315.png","ImageObject",442,249,{"name":42,"@type":43},"Kurz","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-09","2026-09-24",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What should supporters do to promote the IDF Walk for PI to their community?","Question",{"text":62,"@type":63},"Supporters should share information online and post a site-specific flyer, using suggested social media posts available through the provided awareness toolkit.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Do customized promotional materials need approval?",{"text":67,"@type":63},"Yes. Any customized material that includes the IDF Walk for PI logo or name must be approved by IDF before production or distribution, and should be submitted at least fourteen days in advance.",{"name":69,"@type":60,"acceptedAnswer":70},"How should supporters start contacting media for the story?",{"text":71,"@type":63},"Begin by gathering facts from the website, then assemble a targeted press list of appropriate reporters and editors, and send the pitch information via email first so contacts have context before follow-up calls.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},376315,1791548424,{"code":4,"msg":81,"data":82},"success",[83,88,93,98,103,108,113,117,122],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},11,"Presentations",90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":115,"slug":116},18,30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":81,"data":127},{"doc_id":78,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":114,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":33,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":30},2336478945635,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Thank you for supporting IDF Walk for Primary Immunodeficiency! We’re grateful for your interest in promoting your walk to your community. To ensure the quality and consistency of IDF Walk for PI, we ask that you follow the guidelines below  \nwhen promoting your walk.  \nTable of Contents  \nCOMMUNICATIONS .............................................................................................. 3  \nMEDIA ................................................................................................................... 3  \nINSTRUCTIONS FOR CONTACTING THE MEDIA ...............................................4  \nSAMPLE PITCH E-MAIL TO REPORTER................................................................6  \nTALKING POINTS ABOUT IDF AND PI .................................................................7  \nTIPS FOR CONDUCTING MEDIA INTERVIEWS ...................................................8  \nSAMPLE TEMPLATE FOR MEDIA ADVISORY/PHOTO-OP ..................................9  \nSAMPLE TEMPLATE FOR CALENDAR LISTINGS .................................................9  \nCommunications and Media Guidelines 2  \nCOMMUNICATIONS  \nWe want you to the get the word out, and that involves posting flyers and sharing information online. We recommend sharing our:  \n• Site specific flyer  \n• Suggested social media posts  \nAvailable [at www.walkforpi.org/Statics/awareness-toolkit](at www.walkforpi.org/Statics/awareness-toolkit).  \nAlthough we do not encourage customized material (simply because we want you to focus on fundraising and awareness and not graphic design), any customized material with the IDF Walk for PI logo or name needs to be approved by IDF prior to production or distribution.  \nPlease submit the customized material at least fourteen (14) days before the proposed use: [walk@primaryimmune.org. We will](walk@primaryimmune.org. We will) evaluate the materials submitted for approval within ten (10) days after receipt. IDF reserves the right to not approve the customized material and recommend use of existing IDF materials.  \nMEDIA  \nYou have the power to tell a great story to the media, and we want to help you! Your options are endless. You can:  \nContact your local TV or radio station.  \nGet a proclamation from your city’s  \nMayor.  \nSet up a table outside of  \nWalmart.  \nMake presentations to local groups.  \nAnything you can do to promote the walk is great!  \nOver the years, it has been amazing to see how media stories about PI can actually result in the diagnosis of a new patient. This underscores how vital it is to share your story and raise awareness through the media. Perhaps you are an individual affected by a primary immunodeficiency (PI) or your loved one is affected by PI. Whatever your story, it is important to share it with your local media so they understand the local connection to our national effort. Scroll below to view tips when contacting the media. If you have questions about contacting the media, the IDF Communications Department can assist you: 800-296-4433 or [info@primaryimmune.org](info@primaryimmune.org).  \nCommunications and Media Guidelines 3  \nINSTRUCTIONS FOR CONTACTING THE MEDIA  \nGETTING STARTED  \nIt is important to gather facts and information in the beginning. By navigating through our website, [www.primaryimmune.org](www.primaryimmune.org), you will know where to look for the information you need at any given time. When a reporter wants more information, you will know where to find answers. If you cannot provide an answer about PI or IDF, be honest about it and refer them to the IDF Communications Department at 800-296-4433 or [info@primaryimmune.org.](info@primaryimmune.org. We)[ We](info@primaryimmune.org. We) are always eager to help!  \nASSEMBLE A PRESS LIST  \nIdentify reporters, editors, producers, and other members of the media to have your voice heard.  \nWho are you looking for?  \n• Any media who you have worked with in the past – even if they cover a topic unrelated to IDF/ health, etc., th","cbCailxbb5sqhw3e","https://ap.wps.com/l/cbCailxbb5sqhw3e","pdf",2390261,9,"English","# COMMUNICATIONS\n## MEDIA\n## INSTRUCTIONS FOR CONTACTING THE MEDIA\n### GETTING STARTED\n### ASSEMBLE A PRESS LIST\n### FIND CONTACT INFORMATION\n### SEND YOUR INFORMATION VIA E-MAIL FIRST","[{\"question\":\"What should supporters do to promote the IDF Walk for PI to their community?\",\"answer\":\"Supporters should share information online and post a site-specific flyer, using suggested social media posts available through the provided awareness toolkit.\"},{\"question\":\"Do customized promotional materials need approval?\",\"answer\":\"Yes. Any customized material that includes the IDF Walk for PI logo or name must be approved by IDF before production or distribution, and should be submitted at least fourteen days in advance.\"},{\"question\":\"How should supporters start contacting media for the story?\",\"answer\":\"Begin by gathering facts from the website, then assemble a targeted press list of appropriate reporters and editors, and send the pitch information via email first so contacts have context before follow-up calls.\"}]","Communications and Media Guidelines4 | PDF",1790218182]