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Includes task allocation, deliverables, monitoring indicators and local communication plan guidance, supporting inclusive and sustainable tourism communication in protected areas of north-western Europe.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/communication-strategy-2/355810/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/communication-strategy-2/355810.png","ImageObject",442,249,{"name":42,"@type":43},"Ben ","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",11,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the main purpose of MONA communication and dissemination activities?","Question",{"text":63,"@type":64},"To effectively disseminate and promote MONA’s activities, outputs and results through relevant communication channels, while raising awareness among target audiences and the general public.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Who coordinates the communication and dissemination efforts?",{"text":68,"@type":64},"Polis leads coordination across the project duration, involving all partners, with Polis & VisitBrabant providing tools, templates, documentation and action instructions.",{"name":70,"@type":61,"acceptedAnswer":71},"Which communication tools are included in the strategy?",{"text":72,"@type":64},"The strategy covers MONA website, social media channels (including LinkedIn), brochures/flyers/roll-up banners, posters, press releases and electronic newsletters, plus development and dissemination of key documents.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},355810,1791746966,{"code":4,"msg":82,"data":83},"success",[84,87,92,97,102,107,112,117,122],{"id":55,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":85,"slug":86},90,"presentations",{"id":88,"doc_module":22,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},12,"Resumes",80,"resumes",{"id":93,"doc_module":22,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},14,"Invoices",70,"invoices",{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},15,"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":55,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":55},2336478951081,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Communication Strategy  \n\n| Document/Deliverable name | MONA Communication Strategy |\n| --- | --- |\n| Author(s) | Fanny Boccioli |\n| Co-author(s) | Dorien Verschuijten |\n| Status (Final, Draft) | Final V1 |\n| Comments |  |\n| Date | 31 October 2023 |\n\nTable of contents  \n1. About MONA 4  \n2. About this document 5  \n3. Communication and dissemination document 6  \n3.1 Communication and dissemination tasks 6  \n4. MONA Communication and dissemination objectives: a targeted approach 8  \n4.1 Objectives 8  \n4.2 Key messages 8  \n4.3 Target groups 9  \n5. Mona Visual identity & branding 11  \n6. MONA Communication tools 12  \n6.1 MONA website 12  \n6.2 MONA social media channels 12  \n6.2.1 Strategic approach 12  \n6.2.2 LinkedIn 13  \n6.3 MONA brochure / flyer / roll-up banner 14  \n6.4 MONA poster 14  \n6.5 MONA press releases and electronic newsletters 14  \n6.6 Development and dissemination of MONA key document 14  \n7. MONA Events and synergies with other projects and initiatives 15  \n7.1 Local MONA events 15  \n7.2 NWE-level MONA events 16  \n7.3 External events and synergies 16  \n8. Allocation of tasks 18  \n9. Deliverables 20  \n10. Monitoring 20  \n11. Local Communication plans 21  \n11.1 Local Communication Managers 21  \n11.2 Select key messages 22  \n11.3 Select a target audience 22  \n11.4 Selecting communication channels 22  \n11.5 General Recommendations 24  \n11.5.1 Website/Webpages – points to take into account 24  \n11.5.2 Social media – points to take into account 25  \n11.6 Reviewing the impact of communication 25  \n12. Local communication plan template 27  \n13. Conclusion 30  \nFigures  \nFigure 1 MONA Interreg Logo 11  \nFigure 2: MONA Interreg Icon 11  \nFigure 3 MONA Monitoring Tool 20  \nAnnex  \nBudget  \n1. About MONA  \nThe growing interest in nature-based tourism has led to a significant increase in the number of visitors to nature reserves, making them important tourist attractions. However, this increase in visitor numbers has also had negative impacts on park resources, such as traffic congestion, air and noise pollution, and parking problems, which affect the quality of the visitor experience and erode local habitats.  \nAs a result, effective traffic management in national parks has become crucial to enable sustainable tourism. This is where the MONA (MOdal shift, routing and nudging solutions in NAture areas) project comes in.  \nLaunched in 2023, MONA aims to promote sustainable tourism in and around the protected areas of north-western Europe for the benefit of nature, the environment, visitors, and the local economy. The project does so by promoting a modal shift, supporting sustainable transport, implementing inclusive route planning, and encouraging visitors and stakeholders to adopt more sustainable behaviour.  \nTogether, these strategies will help to manage visitor flows, reduce negative impacts on the local environment, and promote inclusive access to nature reserves.  \nHere are the key activities carried out by MONA project partners:  \n1. Evaluation of local impacts and development of innovative strategies: MONA partners monitor and assess the impacts of visitors and local mobility options on natural areas. Based on their findings, they develop new solutions to minimise observed harmful impacts and increase the overall sustainability of nature-based tourism in north-western Europe.  \n2. Solution testing: All strategies developed by MONA's partners are put to the test to determine their suitability in local contexts. In particular, the project focuses on the joint testing of solutions in the areas of modal shift, route planning, and behavioural nudging. This allows them to identify which strategies are truly effective for promoting more sustainable transport and visitor behaviour.  \nThe MONA project brings together eight nature reserves and three knowledge and dissemination partners in Germany, France, Belgium and the Netherlands. The project will conclude in 2027.  \n2. About this document  \nThis 'Communication and Disseminatio","cbCaif43G2Nm2ONA","https://ap.wps.com/l/cbCaif43G2Nm2ONA","pdf",731794,32,"English","# About MONA\n# About this document\n# Communication and dissemination document\n## Communication and dissemination tasks\n# MONA Communication and dissemination objectives: a targeted approach\n## Objectives\n## Key messages\n## Target groups\n# Mona Visual identity & branding\n# MONA Communication tools\n## MONA website\n## MONA social media channels\n### Strategic approach\n### LinkedIn\n## MONA brochure / flyer / roll-up banner\n## MONA poster\n## MONA press releases and electronic newsletters\n## Development and dissemination of MONA key document\n# MONA Events and synergies with other projects and initiatives\n## Local MONA events\n## NWE-level MONA events\n## External events and synergies\n# Allocation of tasks\n# Deliverables\n# Monitoring\n# Local Communication plans\n## Local Communication Managers\n## Select key messages\n## Select a target audience\n## Selecting communication channels\n## General Recommendations\n## Reviewing the impact of communication\n# Local communication plan template\n# Conclusion","[{\"question\":\"What is the main purpose of MONA communication and dissemination activities?\",\"answer\":\"To effectively disseminate and promote MONA’s activities, outputs and results through relevant communication channels, while raising awareness among target audiences and the general public.\"},{\"question\":\"Who coordinates the communication and dissemination efforts?\",\"answer\":\"Polis leads coordination across the project duration, involving all partners, with Polis \\u0026 VisitBrabant providing tools, templates, documentation and action instructions.\"},{\"question\":\"Which communication tools are included in the strategy?\",\"answer\":\"The strategy covers MONA website, social media channels (including LinkedIn), brochures/flyers/roll-up banners, posters, press releases and electronic newsletters, plus development and dissemination of key documents.\"}]","Communication Strategy - 2 | PDF",1790121122]