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The document explains information-only availability, confidentiality redactions, and an internal structure covering the undertaking, procedure, Google’s defence-right allegations, agreements with publishers, market definition, dominance, and abusive conduct within online search advertising and intermediation markets.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/commission-decision-c2019-2173-final-of-2032019/303115/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/commission-decision-c2019-2173-final-of-2032019/303115.png","ImageObject",442,249,{"name":88,"@type":89},"Aurora","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-06","2026-09-19",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What legal framework governs this European Commission antitrust procedure?","Question",{"text":108,"@type":109},"The decision references Council Regulation (EC) 1/2003, Article 7, and a proceeding under Article 102 of the Treaty on the Functioning of the European Union, together with Article 54 of the EEA Agreement.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What case and document identifiers are provided in the decision?",{"text":113,"@type":109},"The case is identified as AT.40411 (Google Search (AdSense)), and the decision is C(2019) 2173 final, dated 20.3.2019.",{"name":115,"@type":106,"acceptedAnswer":116},"What topics are covered in the document’s Table of Contents?",{"text":117,"@type":109},"The contents include an introduction, the undertaking concerned, the procedure, Google’s allegations about defence rights, AFS agreements with publishers, market definition, dominance, and abuse of a dominant position.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},303115,1790678879,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},4810365810221,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","EUROPEAN COMMISSION Competition DG  \nCASE AT.40411 Google Search (AdSense)  \n(Only the English text is authentic)  \nANTITRUST PROCEDURE  \nCouncil Regulation (EC) 1/2003  \nArticle 7 Regulation (EC) 1/2003 Date: 20/03/2019  \nThis text is made available for information purposes only. A summary of this decision is published in all EU languages in the Official Journal of the European Union.  \nParts of this text have been edited to ensure that confidential information is not disclosed. Those parts are replaced by a non-confidential summary in square brackets or are shown as […] .  \nEUROPEAN COMMISSION  \nBrussels, 20.3.2019  \nC(2019) 2173 final  \nCOMMISSION DECISION  \nof 20.3.2019  \nrelating to a proceeding under Article 102 of the Treaty on the Functioning of the European Union (the Treaty) and Article 54 of the EEA Agreement  \n(AT. 40411-Google Search (AdSense))  \n(Only the English text is authentic)  \nTABLE OF CONTENTS  \n1. Introduction .................................................................................................................. 6  \n2. The Undertaking concerned ......................................................................................... 7  \n2.1. Google and Alphabet.................................................................................................... 7  \n2.2. Overview of Google’s business activities .................................................................... 8  \n2.2.1. Google Search .............................................................................................................. 8  \n2.2.2. AdWords ...................................................................................................................... 9  \n2.2.3. AdSense........................................................................................................................ 9  \n3. Procedure.................................................................................................................... 11  \n4. Google's allegations that the Commission has breached its rights of defence........... 15  \n5. Google's AFS agreements with publishers................................................................. 16  \n5.1. Google Services Agreements with Direct Partners .................................................... 17  \n5.2. Online Contracts......................................................................................................... 24  \n5.3. Simplified Contracts................................................................................................... 25  \n6. Market Definition ....................................................................................................... 25  \n6.1. Principles .................................................................................................................... 25  \n6.2. The relevant product markets ..................................................................................... 27  \n6.2.1. The market for online search advertising................................................................... 27  \n6.2.1.1. Offline versus online advertising ............................................................................... 27  \n6.2.1.2. Online search advertising versus online non-search advertising ............................... 29  \n6.2.1.3. Online search advertising versus paid specialised search results............................... 39  \n6.2.2. The market for online search advertising intermediation .......................................... 42  \n6.2.2.1. Intermediated sales of online ads versus direct sales of online ads ........................... 43  \n6.2.2.2. Intermediation services for online search ads versus intermediation services for online non-search ads ................................................................................................. 45  \n6.3. Relevant geographic markets ..................................................................................... 47  \n6.3.1. Principl","cbCaikurjYtT4PxL","https://ap.wps.com/l/cbCaikurjYtT4PxL","pdf",18857120,206,"English","# TABLE OF CONTENTS\n## 1. Introduction\n## 2. The Undertaking concerned\n## 2.1. Google and Alphabet\n## 2.2. Overview of Google’s business activities\n## 2.2.1. Google Search\n## 2.2.2. AdWords\n## 2.2.3. AdSense\n## 3. Procedure\n## 4. Google's allegations that the Commission has breached its rights of defence\n## 5. Google's AFS agreements with publishers\n## 5.1. Google Services Agreements with Direct Partners\n## 5.2. Online Contracts\n## 5.3. Simplified Contracts\n## 6. Market Definition\n## 6.1. Principles\n## 6.2. The relevant product markets\n## 6.2.1. The market for online search advertising\n## 6.2.2. The market for online search advertising intermediation\n## 6.3. Relevant geographic markets\n## 7. Dominance\n## 7.1. Principles\n## 8. Abuse of a dominant position","[{\"question\":\"What legal framework governs this European Commission antitrust procedure?\",\"answer\":\"The decision references Council Regulation (EC) 1/2003, Article 7, and a proceeding under Article 102 of the Treaty on the Functioning of the European Union, together with Article 54 of the EEA Agreement.\"},{\"question\":\"What case and document identifiers are provided in the decision?\",\"answer\":\"The case is identified as AT.40411 (Google Search (AdSense)), and the decision is C(2019) 2173 final, dated 20.3.2019.\"},{\"question\":\"What topics are covered in the document’s Table of Contents?\",\"answer\":\"The contents include an introduction, the undertaking concerned, the procedure, Google’s allegations about defence rights, AFS agreements with publishers, market definition, dominance, and abuse of a dominant position.\"}]","COMMISSION DECISION - C(2019) 2173 final - of 20.3.2019 | PDF",1789799997,72]