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Responsibilities include shaping commercial and go-to-market strategies, pursuing and closing large projects, and building durable customer relationships. 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The role requires at least 10 years in sales, marketing, or business development, including 5 years at management level, with construction industry experience highly desirable.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},258487,1791090912,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},4398048949847,"https://ap-avatar.wpscdn.com/avatar/400002536579ef2da7f?_k=1778318612642679267","Commercial Manager  \n\n| Job Title | Commercial Manager | Department | Commercial |\n| --- | --- | --- | --- |\n| Reports to | Managing Director | Grade |  |\n| Direct Reports | • Sales Manager, Western Region\u003Cbr>• Sales Manager, Nairobi Region\u003Cbr>• Sales Manager, Central Region\u003Cbr>• Marketing , Branding and Communications Manager\u003Cbr>• Customer Experience Officer |  |  |\n| Job purpose |  |  |  |\n| This main purpose of this role is to lead the commercial department to drive sales growth and increase customer base in order to grow the company’s revenue in line with the company’s strategic goals. |  |  |  |\n| Key responsibilities |  |  |  |\n| 1. Participate in the development of the company’s business strategy as part of the executive team.\u003Cbr>2. Develop and oversee implementation of an innovative and growth focused commercial strategy that will include the sales and distribution, go-to-market, corporate social responsibility, marketing, branding, customer experience and public relations strategies in order to ensure realization of the company’s business objectives.\u003Cbr>3. Actively pursue, convert and close strategic/large projects in order to drive business growth and maximise the company’s commercial success.\u003Cbr>4. Build and maintain strong and long-lasting customer relationships in order to ensure a sustainable customer base.\u003Cbr>5. Direct the commercial team to drive sales volumes on all company products and services in line with set sales targets.\u003Cbr>6. Conduct market research and intelligence in order to create detailed business plans to inform management on commercial opportunities for expansion and business development.\u003Cbr>7. Lead new product development activities and introduce new products in the market in line with busines requirements.\u003Cbr>8. Monitor performance of the commercial department using key metrics and prepare periodic performance reports for submission to the CEO and the Board of Directors.\u003Cbr>9. Grow a strong brand for the company in order to increase brand value and achieve business objectives. |  |  |  |\n\n\n| 10. Drive the CSR agenda through implementation of CSR programs in consultation with the CEO in order to build the company’s brand.\u003Cbr>11. Act as the company’s relationship officer to safeguard the company’s reputation and image.\u003Cbr>12. Define and deliver high standards of customer experience to ensure utmost customer retention and sustainability to the business.\u003Cbr>13. Develop the sales revenue budget in collaboration with the CEO and Head of Finance and Business Operations.\u003Cbr>14. Resolve escalated customer complaints to ensure timely closure and customer satisfaction.\u003Cbr>15. Lead, motivate , coach and develop the commercial team to ensure high productivity and engagement in the commercial department.\u003Cbr>16. Establish standards of performance and monitor staff performance through periodic performance reviews in line with the company’s performance management cycle.\u003Cbr>17. Any other work that may be assigned to the jobholder by the supervisor from time to time. |\n| --- |\n| Working relationships |\n| Internal Relationships:\u003Cbr>The Head of Commercial is:\u003Cbr>● Directly accountable to the MD and is part of the executive team.\u003Cbr>● Required to work with all other departments in the company.\u003Cbr>External Relationships:\u003Cbr>● Clients\u003Cbr>● Consultants\u003Cbr>● Dealers\u003Cbr>● Fundis |\n| Knowledge, experience and qualifications required |\n| ● Bachelor’s degree in commerce , Business Management, Marketing, Strategic Management or any other related fields.\u003Cbr>● Master’s Degree in Business Administration or other business-related fields would be an added advantage.\u003Cbr>● Minimum 10 years’ experience in sales, marketing or business development with 5 years at management level.\u003Cbr>● Experience in the construction industry would be highly desirable. |\n| Competencies |\n\n\n| Technical competencies\u003Cbr>● Proven experience in sales and/or marketing and managing relationships with key customers\u003Cbr>● In-depth understanding of market researc","cbCaivhsfz7gnDWE","https://ap.wps.com/l/cbCaivhsfz7gnDWE","pdf",130188,"English","# Job Purpose\n# Key Responsibilities\n# Working Relationships\n# Knowledge, Experience and Qualifications Required\n# Competencies\n## Technical Competencies\n## Behavioral Competencies\n# Working Conditions\n# Job Holder/Supervisor Details","[{\"question\":\"What is the primary purpose of the Commercial Manager role?\",\"answer\":\"To lead the commercial department to drive sales growth and increase the customer base in line with the company’s strategic goals.\"},{\"question\":\"Which key responsibilities relate directly to revenue and market growth?\",\"answer\":\"Developing and executing the commercial and go-to-market strategy, closing strategic/large projects, conducting market research, managing sales targets, and building the company’s brand to increase value.\"},{\"question\":\"What qualifications and experience are required for this position?\",\"answer\":\"A bachelor’s degree in commerce/business management/marketing/strategic management or related fields; a master’s degree is an added advantage. The role requires at least 10 years in sales, marketing, or business development, including 5 years at management level, with construction industry experience highly desirable.\"}]","Commercial Manager Job Description - Core Role Summary | PDF",1789322614]