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HYPERLINK \\l \"_Toc948415\" \u0014Style guide content\t\u0013 PAGEREF _Toc948415 \\h \u00144\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948416\" \u0014Our Identity Matrix\t\u0013 PAGEREF _Toc948416 \\h \u00144\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948417\" \u0014Common to all quadrants\t\u0013 PAGEREF _Toc948417 \\h \u00145\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948418\" \u0014Informational-Wide audience\t\u0013 PAGEREF _Toc948418 \\h \u00146\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948419\" \u0014Informational-Niche audience\t\u0013 PAGEREF _Toc948419 \\h \u00146\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948420\" \u0014Motivational-Wide audience\t\u0013 PAGEREF _Toc948420 \\h \u00147\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948421\" \u0014Motivational-Niche audience\t\u0013 PAGEREF _Toc948421 \\h \u00147\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948422\" \u0014Writing in City style\t\u0013 PAGEREF _Toc948422 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948423\" \u0014Choosing the right tone and style\t\u0013 PAGEREF _Toc948423 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948424\" \u0014Pretend you are the reader/viewer\t\u0013 PAGEREF _Toc948424 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948425\" \u0014Simplify and focus messages and language\t\u0013 PAGEREF _Toc948425 \\h \u00148\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948426\" \u0014\"We\" are speaking with \"you\"\t\u0013 PAGEREF _Toc948426 \\h \u00149\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948427\" \u0014For example:\t\u0013 PAGEREF _Toc948427 \\h \u00149\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948428\" \u0014Editing\t\u0013 PAGEREF _Toc948428 \\h \u00149\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948429\" \u0014Abbreviations and acronyms\t\u0013 PAGEREF _Toc948429 \\h \u001410\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948430\" \u0014Measurements\t\u0013 PAGEREF _Toc948430 \\h \u001410\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948431\" \u0014Latin abbreviations\t\u0013 PAGEREF _Toc948431 \\h \u001411\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948432\" \u0014Company and business abbreviations\t\u0013 PAGEREF _Toc948432 \\h \u001411\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948433\" \u0014Provinces and states\t\u0013 PAGEREF _Toc948433 \\h \u001411\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948434\" \u0014Addresses\t\u0013 PAGEREF _Toc948434 \\h \u001411\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948435\" \u0014Tips\t\u0013 PAGEREF _Toc948435 \\h \u001412\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948436\" \u0014Age\t\u0013 PAGEREF _Toc948436 \\h \u001412\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948437\" \u0014Dates\t\u0013 PAGEREF _Toc948437 \\h \u001413\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948438\" \u0014General Format\t\u0013 PAGEREF _Toc948438 \\h \u001413\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948439\" \u0014Tips\t\u0013 PAGEREF _Toc948439 \\h \u001413\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948440\" \u0014Email signature\t\u0013 PAGEREF _Toc948440 \\h \u001414\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948441\" \u0014Internet addresses\t\u0013 PAGEREF _Toc948441 \\h \u001415\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948442\" \u0014Measurements and temperature\t\u0013 PAGEREF _Toc948442 \\h \u001415\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948443\" \u0014Measurements\t\u0013 PAGEREF _Toc948443 \\h \u001415\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948444\" \u0014Some symbols for metric terms include:\t\u0013 PAGEREF _Toc948444 \\h \u001416\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948445\" \u0014Temperature\t\u0013 PAGEREF _Toc948445 \\h \u001416\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948446\" \u0014Exceptions to using metric\t\u0013 PAGEREF _Toc948446 \\h \u001416\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948447\" \u0014Money\t\u0013 PAGEREF _Toc948447 \\h \u001417\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948448\" \u0014Dollars\t\u0013 PAGEREF _Toc948448 \\h \u001417\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948449\" \u0014Cents\t\u0013 PAGEREF _Toc948449 \\h \u001417\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948450\" \u0014Tips\t\u0013 PAGEREF _Toc948450 \\h \u001418\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948451\" \u0014Names\t\u0013 PAGEREF _Toc948451 \\h \u001418\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948452\" \u0014Numbers\t\u0013 PAGEREF _Toc948452 \\h \u001418\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948453\" \u0014Phone numbers\t\u0013 PAGEREF _Toc948453 \\h \u001419\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948454\" \u0014Tips\t\u0013 PAGEREF _Toc948454 \\h \u001419\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948455\" \u0014Seasons\t\u0013 PAGEREF _Toc948455 \\h \u001420\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948456\" \u0014Sentences\t\u0013 PAGEREF _Toc948456 \\h \u001420\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948457\" \u0014Spelling\t\u0013 PAGEREF _Toc948457 \\h \u001420\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948458\" \u0014General rules\t\u0013 PAGEREF _Toc948458 \\h \u001421\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948459\" \u0014Time\t\u0013 PAGEREF _Toc948459 \\h \u001421\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948460\" \u0014Time of day\t\u0013 PAGEREF _Toc948460 \\h \u001421\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948461\" \u0014Time zones\t\u0013 PAGEREF _Toc948461 \\h \u001421\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948462\" \u0014Tips\t\u0013 PAGEREF _Toc948462 \\h \u001422\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948463\" \u0014Titles\t\u0013 PAGEREF _Toc948463 \\h \u001422\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948464\" \u0014Honourary terms\t\u0013 PAGEREF _Toc948464 \\h \u001422\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948465\" \u0014Academic titles\t\u0013 PAGEREF _Toc948465 \\h \u001422\u0015\u0015\n\u0013 HYPERLINK \\l \"_Toc948466\" \u0014Courtesy titles\t\u0013 PAGE","cbCaioHD0TGyl2UE","https://ap.wps.com/l/cbCaioHD0TGyl2UE","docx",124457,"English","# City Style Guide\n## Style guide content\n## Our Identity Matrix\n## Writing in City style\n## Choosing the right tone and style\n## Editing\n## Abbreviations and acronyms\n## Measurements\n## Addresses\n## Email signature\n## Internet addresses\n## General Format\n## Sentences and spelling\n## Time and time zones\n## Titles and capitalization\n## Paragraphs and bullets\n## Fonts and emphasis\n## Footers and correspondence\n## Special characters and punctuation","[{\"question\":\"What are the key principles for writing in City style?\",\"answer\":\"Use an appropriate tone and style for the intended audience, simplify and focus messages, and edit content to improve clarity and consistency.\"},{\"question\":\"How should abbreviations, measurements, and addresses be handled?\",\"answer\":\"Follow the guide’s conventions for abbreviations and acronyms, use standardized measurement formats (including temperature and exceptions), and apply consistent address structure.\"},{\"question\":\"What document formatting rules does the guide provide?\",\"answer\":\"It covers general format, sentence and spelling guidance, headings and titles, capitalization, paragraph structure, bullets and lists, font choices, and the correct use of punctuation and special characters.\"}]","City Style Guide - Writing in City style | DOCX"]