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It also covers upfront research requirements and template-bank preparation for repeatable prospecting and improved response rates.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/charlotte-johnsons-cold-outreach-drip-multi-channel-drip-sequence-plan-upfront-research-sections-1-4/197913/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/charlotte-johnsons-cold-outreach-drip-multi-channel-drip-sequence-plan-upfront-research-sections-1-4/197913.png","ImageObject",442,249,{"name":42,"@type":43},"WPS_1786070896","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-11","2026-09-03",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the “Triple Tap” in the outreach sequence?","Question",{"text":63,"@type":64},"It condenses multiple outreach channels into Day 1 by sending a LinkedIn invitation, a cold email, and a cold call to increase response rates.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What should you focus on during the follow-up days (Day 2-5)?",{"text":68,"@type":64},"The follow-ups aim to bubble up the earlier email value without changing the core value proposition, giving the tailored message a few chances to be seen.",{"name":70,"@type":61,"acceptedAnswer":71},"When and why do you pivot the approach in the drip?",{"text":72,"@type":64},"Starting Day 8-12, the plan shifts from straightforward follow-ups to trigger templates tied to timely, relevant events like funding or hiring, helping messages feel specific yet scalable.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},197913,1788471979,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":136,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":80,"read_time":33},549768072016,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","| Here’s how it’s structured:\u003Cbr>We’ve got a classic multichannel drip that runs about a month-long. Here’s how it’s structured: |  |  |  |\n| --- | --- | --- | --- |\n| \u003Cbr>SECTION 1\u003Cbr>The\u003Cbr>Triple Tap\u003Cbr>Day 1, Steps 1-3 | \u003Cbr>LinkedIn Invitation\u003Cbr>Step 1, Day 1 | \u003Cbr>Email\u003Cbr>Step 2, Day 1 | \u003Cbr>Cold Call\u003Cbr>Step 3, Day 1 |\n| \u003Cbr>SECTION 2\u003Cbr>The\u003Cbr>Follow-Ups Day 2-5,\u003Cbr>Steps 4-7 InMail Cold Call Email Cold Call Step 4, Day 2 Step 5, Day 2 Step 6, Day 3 Step 7, Day 5 \u003Cbr>SECTION 3\u003Cbr>Pivoting the Approach\u003Cbr>Day 8-12, Steps 8-11 Email Email Cold Call Non-Message Step 8, Day 8 Step 9, Day 10 Step 10, Day 12 LinkedIn Touch\u003Cbr>Step 11, Day 12 \u003Cbr>SECTION 4 Get Creative Video Email GIF Email InMail Email With Step 12, Day 15 Step 13, Day 17 Step 14, Day 17 Step 15, Day 20 AttentionGrabbers\u003Cbr>Day 15-24, Steps 12-18 Cold Call Non-Message Break-up Email Step 16, Day 22 LinkedIn Touch Step 18, Day 24 Step 17, Day 23 |  |  |  |\n\n\n| \u003Cbr>PREFACE\u003Cbr>The Upfront Research\u003Cbr>Here are a few things you’ll need prior to writing your first cold email:\u003Cbr>Basic Qualifiers:\u003Cbr>• Name\u003Cbr>• Title\u003Cbr>• Company\u003Cbr>• Their contact info (phone, email, LinkedIn) |\n| --- |\n| Something you see about them that you can attach a problem to: Industry\u003Cbr>Attach relevant articles and stats to share the value that\u003Cbr>leaders in their space have received in working with your team.\u003Cbr>LinkedIn Intel\u003Cbr>Something you found on their LinkedIn profile (a recent job change, a promotion, a past company or alma mater) to the reason someone in their role might be interested in what you do.\u003Cbr>Company news or milestones\u003Cbr>Attach funding rounds, hiring, acquisitions to the problems or visionary goals that you can help with. |\n| Pro Tip-The Template Bank:\u003Cbr>Keep a bank of customizable templates written in advance. During the research process, choose which emails will be most relevant to your prospect relative to the problem you solve. |\n\n\n| \u003Cbr>SECTION 1\u003Cbr>The Triple Tap\u003Cbr>Day 1, Steps 1-3\u003Cbr>The first opening touches are a LinkedIn invitation, a cold email, and a cold call. Condensing multiple cadence steps into one day (triple-tapping) will massively increase your response rates. Ryan Reisert called this “Running The Triple” in one of our first podcast episodes ever. |  |  |\n| --- | --- | --- |\n| | LinkedIn Invitation\u003Cbr>Step 1, Day 1 | Breaking It Down\u003Cbr>\u003Cbr>Short and Sweet\u003Cbr>Keep it short and non-salesy. It should be mostly tailoring, not selling a thing.\u003Cbr>Breaking It Down\u003Cbr>\u003Cbr>Subject line\u003Cbr>Keep the subject line to 1-2 words.\u003Cbr>\u003Cbr>Personalization and segue to a problem\u003Cbr>Find something relevant to them that you can attach to a problem that you solve.\u003Cbr>\u003Cbr>Attaching problem to something you can solve\u003Cbr>Never just tailor for the sake of tailoring. Attach the tailoring to a problem you solve. Notice that there’s very minimal selling involved, it’s more about the problem.\u003Cbr>\u003Cbr>Low friction CTA\u003Cbr>Don’t ask for a meeting, ask for interest.\u003Cbr>Hit the phones! |\n| \u003Cbr>\u003Cbr>Armand-Reading your careers page & found a few\u003Cbr>\u003Cbr>things interesting on your SDR job posting. Won’t lie, I am prospecting you but sending an email to expand.\u003Cbr>Wish me luck getting a reply. |  |  |\n| | Email\u003Cbr>Step 2, Day 1 |  |\n| \u003Cbr>Subject Line Example: Armand hiring SDRs \u003Cbr> Your careers page is drowning in SDR roles, Armand. My psychic skills are probably way off, but I’m guessing maybe there’s a push or even struggle with\u003Cbr>generating good opps.\u003Cbr>\u003Cbr>Booking consistent meetings is really difficult (trust\u003Cbr>\u003Cbr>me I was an SDR for 4 years haha) but what makes it harder is most sales teams don’t know what the best\u003Cbr>approach or structure to use for reaching out to their\u003Cbr>\u003Cbr>prospects.\u003Cbr>Not even sure if creating more opps is a challenge for you but if you’re willing, would you be open to a 10   minute chat to learn more? \u003Cbr>Best, Charlotte |  |  |\n| | Cold Call\u003Cbr>Step 3, Day 1 |  |\n\n\n| \u003Cbr>SECTION 2\u003Cbr>The Follow-Ups\u003Cbr>Day 2-5, Steps 4-7\u003Cbr>The next touches ar","cbCaigbQHyIWw6D4","https://ap.wps.com/l/cbCaigbQHyIWw6D4","pdf",192867,10,"English","# SECTION 1 The Triple Tap\n## Day 1, Steps 1-3\n# SECTION 2 The Follow-Ups\n## Day 2-5, Steps 4-7\n# SECTION 3 Pivoting the Approach\n## Day 8-12, Steps 8-11\n# SECTION 4 Get Creative\n## Day 15-24, Steps 12-18","[{\"question\":\"What is the “Triple Tap” in the outreach sequence?\",\"answer\":\"It condenses multiple outreach channels into Day 1 by sending a LinkedIn invitation, a cold email, and a cold call to increase response rates.\"},{\"question\":\"What should you focus on during the follow-up days (Day 2-5)?\",\"answer\":\"The follow-ups aim to bubble up the earlier email value without changing the core value proposition, giving the tailored message a few chances to be seen.\"},{\"question\":\"When and why do you pivot the approach in the drip?\",\"answer\":\"Starting Day 8-12, the plan shifts from straightforward follow-ups to trigger templates tied to timely, relevant events like funding or hiring, helping messages feel specific yet scalable.\"}]","Charlotte Johnsons Cold Outreach Drip - Multi-Channel Drip Sequence Plan - Upfront Research & Sections 1-4 | PDF"]