[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-351186-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-351186-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","care-social-and-behavior-change-communication-sbcc-campaign-plan-campaign-plan-template","CARE SOCIAL AND BEHAVIOR CHANGE COMMUNICATION (SBCC) CAMPAIGN PLAN - Campaign Plan Template","","CARE Social and Behavior Change Communication (SBCC) Campaign Plan template for designing and managing Facebook/Instagram campaigns. It guides users to define the problem and indicator, outline context considerations, specify offline target group attributes, estimate potential audience size, and perform needs assessment covering obstacles and drivers. The plan also details monitoring and evaluation via brand awareness studies, communication and SBCC metrics, and links to advertising KPIs and measurement tools. 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Brand awareness studies are required unless an exception is granted.",{"name":70,"@type":61,"acceptedAnswer":71},"What advertising information must be provided for Facebook campaigns?",{"text":72,"@type":64},"Users must enter the campaign start and end dates, total and daily budgets, potential audience size, and select an advertising objective such as Awareness, Traffic, Engagement, Leads, App Promotion, or 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problem your organization 's offline program is trying to solve and the specific indicator you are addressing with this project] | BOX 2: KEY CONSIDERATIONS OF THE CONTEXT |\n| BOX 3: OFFLINE TARGET GROUP\u003Cbr>● Age range:\u003Cbr>● Sex:\u003Cbr>● Geography:\u003Cbr>● Interests: | BOX 4: WHO IS ON FACEBOOK/INSTAGRAM IN YOUR TARGET GROUP AND WHAT DO THEY LIKE ON SOCIAL MEDIA?\u003Cbr>[Who can you reach with a Facebook/Instagram campaign?]\u003Cbr>Potential Audience Size:\u003Cbr>Tech Note: If you intend to use a brand awareness study to measure awareness, attitude, and self-reported practices (KAPs) for your project, you must be able to reach a minimum of one million people with your campaign. |\n| BOX 5: TARGET GROUP NEEDS ASSESSMENT\u003Cbr>(Please note any complementary offline programs this campaign may support)\u003Cbr>Key OBSTACLES preventing your target group from adopting desired behaviors\u003Cbr>Key DRIVERS that encourage your target group to adopt desired behaviors |  |\n\n\n|  |  |\n| --- | --- |\n| MONITORING AND EVALUATION (Campaigns should be measured by brand awareness studies) |  |\n| BOX 6: COMMUNICATIONS METRICS\u003Cbr>[Identify which key performance indicators you will use to measure the success of your communication efforts.]\u003Cbr>Communication goal:\u003Cbr>Examples of communications KPIs:\u003Cbr>● How many people did it reach\u003Cbr>● Content engagement rate\u003Cbr>● Number of clicks on links to the website or app (not conversions)\u003Cbr>Examples of measurement tools:\u003Cbr>● Ads Manager Metrics\u003Cbr>● Facebook and Instagram statistics\u003Cbr>● Google Analytics | BOX 7: SBCC METRICS\u003Cbr>[Identify the key performance indicators and measurement tools you will use to measure your project's QBQ results for knowledge, attitude, and/or behavior change. *Unless an exception is granted, you must conduct a brand recognition study as part of the SBCC measurement].\u003Cbr>Social behavior change goal:\u003Cbr>[What are your BLS questions for your campaign?] |\n| ADVERTISING ON FACEBOOK |  |\n| BOX 8:\u003Cbr>CAMPAIGN START DATE:\u003Cbr>CAMPAIGN END DATE:\u003Cbr>BUDGET\u003Cbr>(Budget estimates should make it easy to reach 2 million people in your target audience 3-5 times each)\u003Cbr>Total Advertising Budget:\u003Cbr>Daily Budget:\u003Cbr>Potential Audience Size: | BOX 9:\u003Cbr>ADVERTISING OBJECTIVES\u003Cbr>(Select one of the five options below for your ad campaign objective. These options match the dropdown options in Ads Manager)\u003Cbr>● Awareness\u003Cbr>● Traffic\u003Cbr>● Engagement\u003Cbr>● Leads\u003Cbr>● App Promotion\u003Cbr>● Sales\u003Cbr>The following ad metrics can be measured in Ads Manager:\u003Cbr>● Impressions\u003Cbr>● Reach\u003Cbr>● Frequency\u003Cbr>● CPM/CPR |\n\n\n| MESSAGING |\n| --- |\n| BOX 10: KEY MESSAGES |\n\n\n| CREATIVE FOR YOUR CAMPAIGN |\n| --- |\n| BOX 11: CREATIVE APPROACH\u003Cbr>Please describe the creative approach you intend to use in your advertising campaign. (For example: a positive and emotional approach that shows pictures of babies and happy families).\u003Cbr>[Optional] Include links to the ads you 're creating for your campaign.\u003Cbr>● Link 1 : |","cbCaiayp3a9MRUZL","https://ap.wps.com/l/cbCaiayp3a9MRUZL","pdf",219306,"English","# Campaign Rationale\n## Problem definition\n## Key considerations of the context\n## Offline target group\n## Facebook/Instagram audience and interests\n## Target group needs assessment\n# Monitoring and Evaluation\n## Communications metrics\n## SBCC metrics\n# Advertising on Facebook\n## Campaign dates and budget\n## Advertising objectives\n# Messaging\n## Key messages\n# Creative for Your Campaign\n## Creative approach","[{\"question\":\"What sections are required to define the campaign rationale in this SBCC plan?\",\"answer\":\"The template asks for problem definition, key context considerations, offline target group details, the Facebook/Instagram audience and what they like, and a needs assessment including obstacles and drivers.\"},{\"question\":\"How should campaign success be measured according to the template?\",\"answer\":\"Communications should be measured with communications metrics and KPIs, and SBCC results should be measured using knowledge, attitude, and/or behavior indicators. Brand awareness studies are required unless an exception is granted.\"},{\"question\":\"What advertising information must be provided for Facebook campaigns?\",\"answer\":\"Users must enter the campaign start and end dates, total and daily budgets, potential audience size, and select an advertising objective such as Awareness, Traffic, Engagement, Leads, App Promotion, or Sales.\"}]","CARE SOCIAL AND BEHAVIOR CHANGE COMMUNICATION (SBCC) CAMPAIGN PLAN - Campaign Plan Template | PDF",1790092982]