[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253468-105":53,"doc-detail-253468-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","capturing-better-competitive-intelligence-with-social-listening-tools-highlights-and-insights","Capturing Better Competitive Intelligence with Social Listening Tools - Highlights and Insights","","Competitive intelligence in crowded markets benefits from data analytics and social listening to build an analysis that reflects the real factors shaping brand performance. The article explains how to extend monitoring beyond direct competitors into broader industry themes, then curate insights and visualizations for busy stakeholders. It highlights defining clear goals to avoid distraction, using wide market search queries for relevant brand and wording variations, and maintaining a discovery-phase mindset to track emerging trends and buyer persona signals.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/capturing-better-competitive-intelligence-with-social-listening-tools-highlights-and-insights/253468/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/capturing-better-competitive-intelligence-with-social-listening-tools-highlights-and-insights/253468.png","ImageObject",442,249,{"name":88,"@type":89},"Aran","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How do social listening and data analytics improve competitive intelligence?","Question",{"text":109,"@type":110},"They allow brands to monitor their industry environment and build competitive analysis based on broader signals, not just direct competitors.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why should goals be defined before starting competitive analysis?",{"text":114,"@type":110},"Clear goals prevent time-wasting rabbit holes and keep analysts focused on information that supports the underlying purpose.",{"name":116,"@type":107,"acceptedAnswer":117},"What does a “wide net” search approach mean in practice?",{"text":118,"@type":110},"It searches the entire market to capture unfamiliar brand names and terminology differences, then lets teams drill down later without excluding relevant data.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253468,1791718996,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":15,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},137455076865,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Capturing Better Competitive  \nIntelligence with Social Listening Tools  \nSUMMARY: When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitive analysis that will give you robust knowledge of the competitive factors your brand is up against. This article outlines how looking beyond competitors to broader industry themes, and then carefully curating your insights and visualizations for busy stakeholders will yield superior results.  \nDOWNLOAD DASHBOARD TEMPLATE  \nRecently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insights.  \nFor the unfamiliar, SCIP is a global non-profit network of CI industry professionals committed to “advancing ethical best practices, training and certification in critical capabilities, curating innovative ideas, and cultivating a powerful peer community.” In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification.  \nEach of the presentations were packed with insights as Rañola shared best practices to help brands, analysts, and agencies  \nreimagine their approach to competitive analysis. In this article, we'll share a few highlights from the discussions, so you can maximize the takeaways from your next competitive analysis.  \nSpecifically, we’ll touch on the following topics that were covered:  \n• Taking a holistic approach to competitive analysis  \n• Nurturing the discovery phase mindset  \n• Curating and sharing effective data visualizations  \nFor context, here are a few statistics that outline the challenge we're up against, and why a fresh take on competitive analysis is necessary.  \n• 90% of businesses report that their industry has become more competitive in the last three years .  \n• From 2019-2020, businesses have seen their average number of competitors increase 16% .  \n• 287,700+ unique articles are posted to the web daily and there are nearly 4 billion social media users .  \nA Holistic Approach to Competitive Analysis  \nAny competitive analysis needs to be done efficiently, so before jumping in, take a moment to rethink your approach. This will help prioritize and protect your time. Ideally, a holistic approach will yield a comprehensive analysis with rich insights while maintaining focus. Let's walk through what that looks like.  \nThe first step when conducting a competitive analysis is to define the goals before you begin . This is crucial because it’s entirely too easy to go down a rabbit hole chasing a nugget of intelligence that might have caught your interest but doesn’t contribute to the cause.  \nTime is money. With the vast sums of data available to analysts today, it’s easy to get lost in the data and end up “trying to boil the ocean”, as Mackey puts it. Well-defined goals act as a mental boundary to maintain focus when you stumble upon the mythological Siren’s call of extraneous information.  \nBefore performing your next competitive analysis, remember that traditional research methods are often focused directly, and solely, on a company’s closest competitors. With technology, we have the  \nfreedom to cast a wide net when building our search queries. So, you should build your search looking at the entire market you and your competitors operate in.  \nBefore performing your next competitive analysis, leverage technology to cast a wide net, looking at the entire market you and your competitors operate in .  \nThis approach will surface brands, products and wording that you may not be familiar with; many of these things should be included in your queries. For instance, Rañola notes that four-door cars are known as sedans in the U. S. b","cbCaioEs8qJbx91N","https://ap.wps.com/l/cbCaioEs8qJbx91N","pdf",1434789,"English","# Summary\n## Holistic approach to competitive analysis\n## Discovery phase mindset\n## Curating and sharing data visualizations","[{\"question\":\"How do social listening and data analytics improve competitive intelligence?\",\"answer\":\"They allow brands to monitor their industry environment and build competitive analysis based on broader signals, not just direct competitors.\"},{\"question\":\"Why should goals be defined before starting competitive analysis?\",\"answer\":\"Clear goals prevent time-wasting rabbit holes and keep analysts focused on information that supports the underlying purpose.\"},{\"question\":\"What does a “wide net” search approach mean in practice?\",\"answer\":\"It searches the entire market to capture unfamiliar brand names and terminology differences, then lets teams drill down later without excluding relevant data.\"}]","Capturing Better Competitive Intelligence with Social Listening Tools - Highlights and Insights | PDF",1789266188]