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Her experience spans four years in the AU/NZ market and two years in Western markets, working across diverse industries including lifestyle, finance, FMCG, and law. Notably, she has experience working with both Australian and US clients.\u003Cbr>Her skills encompass website development, social media strategy, SEO, and Google/Meta ads, with a focus on ROI and niche targeting. Proficient in content management and automation tools, she leverages platforms like Klaviyo and Mailchimp for email marketing and utilizes data analysis tools such as SEMrush and Ahrefs to enhance campaign performance. Her experience also includes influencer collaborations and UGC strategies, aimed at fostering authentic audience engagement |\n\nTOOL & SOFTWARE USED  \n\n| Adobe Suite | Klaviyo | SemRush |\n| --- | --- | --- |\n| Javascript | Mailchimp | Click Up |\n| Zoho | Hubspot | Google and Meta Ads |\n\n\n| Shopify | Twitch | Band Lands |\n| --- | --- | --- |\n| Google Workspace | Microsoft suite | AHrefs |\n\n\n| WORK EXPERIENCE |\n| --- |\n| Digital Marketing Specialist\u003Cbr>B Solicitors Australia\u003Cbr>January 2024-Present\u003Cbr>Duties and Responsibilities:\u003Cbr>● Managed multi-platform campaigns, creating engaging content that significantly boosted social media engagement, and produced daily legal articles to enhance online presence.\u003Cbr>● Supervised SEO content writers, ensuring high-quality, SEO-optimized content, and implemented on-page SEO strategies, resulting in a 29% increase in web traffic and a 22% increase in domain authority.\u003Cbr>● Published and optimized articles on WordPress, ensuring readability and implementing website improvements through template creation.\u003Cbr>● Coordinated with external parties, managed task trackers, and improved team efficiency.\u003Cbr>● Developed high-quality graphic and video materials for brand promotion, increasing social media reach.\u003Cbr>● Improved content quality metrics, and ensured all content was plagiarism-free, fact-checked, and grammatically correct.\u003Cbr>Marketing Manager\u003Cbr>Kairos Group of Companies\u003Cbr>July 2021-November 2023\u003Cbr>Duties and Responsibilities:l\u003Cbr>● Developing strategies and tactics to boost the company’s reputation and drive qualified traffic\u003Cbr>● Deploying successful marketing campaigns from ideation to execution\u003Cbr>● Experimenting with various organic and paid acquisition channels\u003Cbr>● Administer & Publish Content.\u003Cbr>● Produce valuable and engaging content for the company 's website and blog that attracts and converts our target groups\u003Cbr>● Consistent communication through progress reports, as requested by the client regarding the project\u003Cbr>● Create graphic and video assets to be placed on different social media platforms\u003Cbr>● Website maintenance and development\u003Cbr>● Chatbot development for the client |\n\n● Other duties, as directed by the management  \n● Measure and report on the performance of marketing campaigns, gain insight and assess against goals  \n● Analyze consumer behavior and adjust email and advertising campaigns accordingly  \n● Create engaging content for website, social media, and email marketing.  \n● Drive organic traffic through SEO techniques and manage SEM strategies.  \n● Performance Analysis:  \n● Utilized analytics tools to track campaign performance, generate reports, and provide actionable insights for continuous improvement.  \nDigital Marketing Specialist  \nSurge Fitness Gym- (Project Based)  \nFebruary 2020-July 2021  \nDuties and Responsibilities:  \n● Create and Execute Digital Marketing Campaigns.  \n● Ad Copywriting & Content Creation.  \n● Develop Visual Assets for Digital Campaigns.  \n● Administer Websites & Publish Content.  \n● Monitor & Optimize Marketing Campaigns.  \n● Review and Manage Data Analytics  \n● Handled digital ","cbCaij95Px1lWRBE","https://ap.wps.com/l/cbCaij95Px1lWRBE","pdf",574626,"English","# SUMMARY\n# TOOL & SOFTWARE USED\n# WORK EXPERIENCE","[{\"question\":\"What marketing skills are highlighted in the candidate summary?\",\"answer\":\"The summary emphasizes social media strategy, SEO, website development, and Google/Meta ads, with a focus on ROI and niche targeting. It also includes content management and automation for email marketing.\"},{\"question\":\"Which tools and software does the candidate report using?\",\"answer\":\"Reported tools include Adobe Suite, Klaviyo, Mailchimp, SemRush, Ahrefs, Click Up, Hubspot, Zoho, Google Workspace, Microsoft suite, Shopify, and Google/Meta Ads.\"},{\"question\":\"What results does the candidate mention from SEO work?\",\"answer\":\"The candidate states that implementing on-page SEO and supervising SEO content writers resulted in a 29% increase in web traffic and a 22% increase in domain authority.\"}]","Candidate 16050209 - Social Media and Digital Marketing Specialist | PDF",1789186588]