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In order to perform and advance in a marketing profession, you must understand the influence of environmental factors, recognize potential opportunities and threats in the marketplace and use marketing tools, research, and planning in creating successful marketing strategies.  \nCourse Objectives:  \nBy the end of the term you will be able to:  \n1) Evaluate information and determine which is most relevant to your business situation.  \n2) Create strategies to drive business growth.  \n3) Critique, challenge and defend various strategic options.  \n4) Effectively communicate your thoughts and recommended action plan.  \n5) Utilize your analytic, oral presentation and writing skills.  \nCourse Format:  \nMost of our class time will be spent on discussions related to the application of marketing strategy concepts, occasionally focused on specific articles and cases. Most of your learning will occur in preparation for and participating in the case discussions. The entire class learning experience relies on each student taking responsibility for contributing to the discussion. In order to do so, it is imperative that each of you is present and fully prepared for every class. If you cannot attend class regularly, you should not plan on taking the course this semester. Not only will your lack of attendance affect your grade, you will not gain anything from this experience. Your attendance and active participation in discussions are critical to your learning and success in this course.  \nMany pieces of research have shown that students benefit most from completing real-world projects. Thus, a very important part of this course is a real-world project. Each of you will work in teams of 5-6 people to prepare and present the marketing strategy for a local Company.  \nCourse Materials:  \nStudents are required to purchase their own course pack of case studies. You will need to register for a Harvard Business account. The course pack can be purchased at:  \n[http://cb.hbsp.harvard.edu/cbmp/access/65169692](http://cb.hbsp.harvard.edu/cbmp/access/65169692)  \nTechnology:  \nPlease install the Top Hat app on your smartphone prior to our first class. Please make sure that you register as a student of the Ohio State University.  \nThe use of laptops, smartphones and other electronic devices are not allowed in class. While there are benefits to their use, they have considerable negative externalities that overweigh their advantages. The one exception to this rule is when the class is using the Top Hat app during class – I will clearly let you know when to use your phone for this app. I expect that when not using Top Hat, neither your phone nor any other device will be in use.  \nBUSML 4203: MARKETING STRATEGY  \nGrading:  \nYour grade will be based on the below components:  \n\n| Graded Component: | % of Final Grade |\n| --- | --- |\n| A. Student “Engagement” | 20% |\n| 1. Attendance | 10%(individual grade) |\n| 2. Contribution | 10%(individual grade) |\n| B. Group Project – Marketing Strategy Plan | 80% |\n| 1. Marketing Strategy Plan | 30%(group grade) |\n| 2. Tour Questionnaire | 10 %(group grade) |\n| 3. Draft of Marketing Strategy Plan with covered topics showing progress | 5 %(group grade) |\n| 4. Marketing Strategy Presentation | 30%(individual grade) |\n| 5. Group Peer Evaluation | 5 %(individual grade) |\n\nGrading Scale:  \nA = 93 – 100% A- = 90 – 92.9% B += 87 – 89.9% B = 83 – 86.9% B- = 80 – 82.9% C + = 77 – 79.9%  \nC = 73 – 76.9% C- = 70 – 72.9% D+ = 67 – 69.9% D = 63 – 66.9% D- = 60 – 62.9% F = below 60%  \nA. Student Engagement (Attendance + Contribution)– 20% of final grade:","cbCaibeyp4IsU2xR","https://ap.wps.com/l/cbCaibeyp4IsU2xR","pdf",226382,10,"English","# Course Overview\n# Course Objectives\n# Course Format\n# Course Materials and Technology\n# Class Policies\n# Grading\n## Student Engagement\n## Group Project – Marketing Strategy Plan\n## Grading Scale","[{\"question\":\"What skills should students be able to demonstrate by the end of BUSML 4203?\",\"answer\":\"Students must evaluate relevant information, create strategies to drive growth, critique and defend strategic options, communicate recommended action plans, and apply analytic, presentation, and writing skills.\"},{\"question\":\"How is the course structured and how are students expected to learn?\",\"answer\":\"Most class time is used for discussions applying marketing strategy concepts, supported by preparation for case discussions. The learning experience depends on each student contributing, attending regularly, and being fully prepared.\"},{\"question\":\"What grading components are used and what percentages do they carry?\",\"answer\":\"Final grading includes 20% student engagement (attendance 10%, contribution 10%) and 80% for the group project (marketing strategy plan 30%, tour questionnaire 10%, draft progress 5%, marketing strategy presentation 30%, and group peer evaluation 5%).\"}]","BUSML 4203 - Marketing Strategy - Autumn 2017 | PDF",1790094961]