[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-355230-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-355230-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","business-to-business-forum-2010-content-seo-best-practices-and-what-to-avoid","BUSINESS-TO-BUSINESS FORUM 2010 - Content SEO - Best Practices and What to Avoid","","B2B Content SEO forum material outlining practical guidance for improving search performance while targeting B2B audiences. Content focuses on optimization strategy, core SEO tips, and a clear contrast between effective and harmful approaches, including real-world examples of how search engines interpret poorly optimized pages. Supporting sections include marketing-channel context, agenda items, and research-backed statistics on conversion impact and shifts toward interactive advertising investment.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/business-to-business-forum-2010-content-seo-best-practices-and-what-to-avoid/355230/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/business-to-business-forum-2010-content-seo-best-practices-and-what-to-avoid/355230.png","ImageObject",442,249,{"name":42,"@type":43},"Mabel","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",13,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"该材料的核心主题是什么？","Question",{"text":63,"@type":64},"材料围绕“Content SEO”的最佳实践与应避免事项展开，重点讨论B2B内容优化策略以及核心SEO要点，并给出良好与不良做法的对比示例。","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"文中提到的议程包含哪些部分？",{"text":68,"@type":64},"议程包括B2B内容优化策略、核心SEO技巧、B2B SEO最佳与最差实践，以及PRWeb案例研究等内容。",{"name":70,"@type":61,"acceptedAnswer":71},"材料如何说明“SEO与转化”的关系？",{"text":72,"@type":64},"材料使用研究与调研数据说明SEO在带来转化方面的效果，并补充了关于B2B营销机构如何在SEM预算上做出调整的统计结论。","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},355230,1791736107,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":141,"read_time":94},7971474920318,"https://ap-avatar.wpscdn.com/avatar/74000ee537e6b0ca360?x-image-process=image/resize,m_fixed,w_180,h_180&k=1788430171632181674","| BUSINESS-TO-BUSINESS FORUM 2010  \u003Cbr>MAY 3-5,BOSTON  \u003Cbr>Content SEO  \u003Cbr>Best Practices and What to Avoid  \u003Cbr>SPEAKERS:  \u003Cbr>Lee Odden,CEO,TopRankMarketing.com  \u003Cbr>Jiyan Wei,Product Manager,Vocus   |\n| --- |\n\n\n|  | About TopRankMarketing.com   |  |\n| --- | --- | --- |\n| Media:   | ·Content Marketing,Social Media,SEO  \u003Cbr>·Consulting,Implementation,Training   |  |\n| The  \u003Cbr>Economist   |  | Mashable  \u003Cbr>PRNews  \u003Cbr>US.News  \u003Cbr>The Social Media Guide   |\n| Clients:  \u003Cbr>MCKESSON  \u003Cbr>Empowering Healthcare   |  | PRSA  \u003Cbr>PRutie  \u003Cbr>Retutiors  \u003Cbr>PRWeb  \u003Cbr>Marketo  \u003Cbr>Societyof  \u003Cbr>Aneica   |\n| “The SEO team at TopRank has been instrumental to   |  |  |\n| growing a key business for our organization.I recommend  \u003Cbr>TopRank's SEO consulting services without reservation.\"  \u003Cbr>William Murray,President and COO,PRSA   |  |  |\n|  |  |  |\n\n\n| @toprank ·@prweb  \u003Cbr>Agenda  \u003Cbr>·B2B Content Optimization Strategy  \u003Cbr>·Core SEO Tips  \u003Cbr>·B2B SEO Best &Worst Practices  \u003Cbr>·PRWeb Case Study   |\n| --- |\n\n@toprank ·@prweb  \nB2B Digital Marketing  \nNewsletters  \nSEO  \nPPC  \nSponsorships  \nVideo  \nWebsite  \nEmail  \nSocial Media  \nWhite Papers  \nWebinars  \n\n| @toprank ·@prweb  \u003Cbr>Digital Marketing Trends  \u003Cbr>Forrester Research:  \u003Cbr>·60%of marketers plan to take money away from traditional marketing  \u003Cbr>and spend it on interactive ads instead  \u003Cbr>·59%of that interactive spend willgo towards SEO and PPC  \u003Cbr>Figure 5 Forecast US Search Marketing Spend,2009To 2014  \u003Cbr>532,000  \u003Cbr>SEO  \u003Cbr>528,000  \u003Cbr>$24,000  \u003Cbr>Search  \u003Cbr>spend  \u003Cbr>516,000  \u003Cbr>Paid search  \u003Cbr>(USS millions)  \u003Cbr>512,00  \u003Cbr>58,000  \u003Cbr>54.000  \u003Cbr>s0  \u003Cbr>2009  \u003Cbr>2014  \u003Cbr>2013  \u003Cbr>2012  \u003Cbr>2011  \u003Cbr>2010  \u003Cbr>52,456  \u003Cbr>55,079  \u003Cbr>54,310  \u003Cbr>53,714  \u003Cbr>53,219  \u003Cbr>52,805  \u003Cbr>SEO  \u003Cbr>526,508  \u003Cbr>523,475  \u003Cbr>531,588  \u003Cbr>527,786  \u003Cbr>Total 515,393517,765  \u003Cbr>20,763 $24,299  \u003Cbr>Source:Forester's Search Engine Marketing Model,4/09(US only)  \u003Cbr>Source:Forrester Research,Inc.  \u003Cbr>4730   |\n| --- |\n\nSEO=Increased Conversions  \n\n| Most Effective Online Marketing Tactic for Generating  \u003Cbr>Conversions According to US*Senior-Level Marketing  \u003Cbr>Executives,by Budget Size,February-March 2009(%of  \u003Cbr>respondents)   |\n| --- |\n| All  \u003Cbr>$1 million+  \u003Cbr>(n=49)  respondents  \u003Cbr>(n=112)   |\n| 48%  \u003Cbr>53%  \u003Cbr>SEO   |\n| 46%  \u003Cbr>39%  \u003Cbr>-mail and e-newsletter   |\n| 32%  \u003Cbr>43%  \u003Cbr>Pay-per-click/search   |\n| 21%  \u003Cbr>27%  \u003Cbr>Behavioral targeting   |\n| 20%  \u003Cbr>14%  \u003Cbr>Site or page sponsorship   |\n| 15%  \u003Cbr>12%  \u003Cbr>Viral marketing   |\n| 12%  \u003Cbr>10%  \u003Cbr>Ad networks   |\n| 10%  \u003Cbr>14%  \u003Cbr>Pay-per-impression ads on digital publications   |\n| 6%  \u003Cbr>10%  \u003Cbr>video ads   |\n| 2%  \u003Cbr>other  \u003Cbr>3%   |\n| Wote:*respondents were primarily based in the US  \u003Cbr>Source Forbes,2009 Ad Effectiveness Survey\"June 1,2009   |\n| h04357  \u003Cbr>wweMarketercom   |\n\nSEO is the most  \neffective Online  \nMarketing tactic  \nfor conversions  \n62%of B2B Marketers  \nto Increase SEM  \nBudgets in 2010  \nSource:Forbes Ad Effectiveness Survey June 2009  \n\n| )web  \u003Cbr>What Happens With Poor SEO?  \u003Cbr>What we see  \u003Cbr>STRATFORD HALL°  \u003Cbr>Stratord Hall offers you..  \u003Cbr>SPECIAL OFFER  \u003Cbr>free personalization  \u003Cbr>EXTENDED!  \u003Cbr>custom options  \u003Cbr>50%OFFall holiday cards-  \u003Cbr>You can still receive 50%OFF  \u003Cbr>OFFER EXTENDED!  \u003Cbr>all holiday cards.  \u003Cbr>view selection>  \u003Cbr>start shopping  \u003Cbr>nu odu wll bipn23 kortrg dys Noxtday sakc nocommendnd  \u003Cbr>ot,cal L.8006289028 to cnrr todey  \u003Cbr>50%OFF all holiday cards-OFFER EXTENDED!  \u003Cbr>BUSINTSS HOLIDAY CARDs  \u003Cbr>SPOTLIGIrr LoGO CARDS  \u003Cbr>omr   |\n| --- |\n\n| web  \u003Cbr>What Happens With Poor SEO?  \u003Cbr>What search engines see:  \u003Cbr>Account  \u003Cbr>Page Title:Stratford Hall|StratfordHall  \u003Cbr>*Cart  \u003Cbr>Meta Description:Nometa description!  \u003Cbr>*My Account  \u003Cbr>Meta Keywords:business holiday cards,business greeting cards,  \u003Cbr>*My Saved Items  \u003Cbr>businessbirthday cards  \u003Cbr>*Order Status  \u003Cbr>Offers  \u003Cbr>Stratford Hall  \u003Cbr>*Free C","cbCaif84YVIOId8v","https://ap.wps.com/l/cbCaif84YVIOId8v","pdf",5292675,39,"English","# Agenda\n## B2B Content Optimization Strategy\n## Core SEO Tips\n## B2B SEO Best & Worst Practices\n## PRWeb Case Study\n# Digital Marketing Trends\n## Forecast Search Marketing Spend (2009–2014)\n# SEO Effectiveness and Conversions\n## Most Effective Online Marketing Tactic for Conversions\n# What Happens With Poor SEO","[{\"question\":\"该材料的核心主题是什么？\",\"answer\":\"材料围绕“Content SEO”的最佳实践与应避免事项展开，重点讨论B2B内容优化策略以及核心SEO要点，并给出良好与不良做法的对比示例。\"},{\"question\":\"文中提到的议程包含哪些部分？\",\"answer\":\"议程包括B2B内容优化策略、核心SEO技巧、B2B SEO最佳与最差实践，以及PRWeb案例研究等内容。\"},{\"question\":\"材料如何说明“SEO与转化”的关系？\",\"answer\":\"材料使用研究与调研数据说明SEO在带来转化方面的效果，并补充了关于B2B营销机构如何在SEM预算上做出调整的统计结论。\"}]","BUSINESS-TO-BUSINESS FORUM 2010 - Content SEO - Best Practices and What to Avoid | PDF",1790116906]