[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-241065-105":53,"doc-detail-241065-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","business-proposals-a-guide-to-writing-effective-business-proposals","Business Proposals - A guide to writing effective business proposals","","Business Proposals explains how to craft persuasive business proposals to win customers. It emphasizes researching the target customer, aligning tone with brand personality, and keeping content clear, courteous, and appropriately detailed. The guide outlines common sections including title page, table of contents, executive summary, problem statement, proposed solution, qualifications, timeline, pricing, terms and conditions, and agreement. It also provides direction on title page elements and section titling using outcome-focused phrasing.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/business-proposals-a-guide-to-writing-effective-business-proposals/241065/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/business-proposals-a-guide-to-writing-effective-business-proposals/241065.png","ImageObject",442,249,{"name":88,"@type":89},"McQueen","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of a business proposal?","Question",{"text":109,"@type":110},"A business proposal persuades potential customers to do business with you and is a common method for winning business.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What key elements should a title page include?",{"text":114,"@type":110},"A title page should include the proposal title, your name, your business contact information, the potential customer’s name, and the submission/due date.",{"name":116,"@type":107,"acceptedAnswer":117},"What should an executive summary accomplish?",{"text":118,"@type":110},"It should identify the customer’s problem, recommend a solution, and explain why you are the best choice to implement it—specific but concise.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},241065,1790480533,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":73},5909890329169,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","San José State University Writing Center  \n[www.sjsu.edu/writingcenter](www.sjsu.edu/writingcenter)  \nWritten by Andrew Davis  \nBusiness Proposals  \nA business proposal is a document you send to potential customers to persuade them to do business with you. Business proposals are a common and effective way to win business. Research your potential customer before writing a business proposal; customize your proposal to address their needs. Your tone should appeal to your potential customer while aligning with your brand’s personality. In general, you should strive to be clear and courteous. Your proposal should be long enough to convey why your potential customer should do business with you, but it should not be unnecessarily long or contain irrelevant details.  \nParts of a Business Proposal  \nThough every business proposal should be customized to appeal to a unique potential customer, most business proposals will include the following sections.  \n• Title Page  \n• Table of Contents  \n• Executive Summary  \n• Problem Statement  \n• Proposed Solution  \n• Qualifications  \n• Timeline  \n• Pricing  \n• Terms and Conditions  \n• Agreement  \nTitle Page  \nYour title page is the first thing that your potential customer will see. It can be the difference between getting a customer and being ignored. Title page formats vary widely, and many companies have their own style. Tailor your title page to your potential customer.  \nYour title page should include the following components:  \n• the title of your proposal,  \n• your name,  \n• your business’ contact information,  \n• the name of your potential customer, and  \n• the date that your proposal was submitted or due.  \nThe title of your proposal should be meaningful and memorable. It should express how your proposal can benefit your potential customer. Avoid generic titles, such as “Business Proposal.”Instead, use a title that indicates the problem and solution, such as “Reducing Scrap and Dimensional Deviations Through Laser Measurement Systems”(Cobb, & Divine, Writing Business Bids & Proposals for Dummies, 2016) .  \nBusiness Proposals, Spring 2022. 1 of 6  \nTable of Contents  \nIf your proposal is longer than a few pages, you should include a table of contents. It makes your proposal scannable and easy to read. Without a table of contents, your potential customer may become frustrated and not read your proposal. Consider adding hyperlinks to the various sections to make your proposal even easier to navigate. When titling your sections, be persuasive. For example, instead of titling your pricing section “Pricing,” title it “Your Return on Investment.”  \nTable of Contents Example  \nTABLE OF CONTENTS  \nI. Executive Summary  1  \nII. The Problem of Homelessness in San Jose  3  \nIII. Our Hi-Tech Solution   5  \nIV. Who We Are  11  \nV. Timeline   13  \nVI. Your Return on Investment   15  \nVII. Terms and Conditions   18  \nExecutive Summary  \nYour executive summary is not just a summary of your proposal. It is your chance to make your case directly to the executives who will decide whether or not to do business with you.  \nYour executive summary should  \n• identify your potential customer’s problem;  \n• recommend a solution to their problem;  \n• state why you are the best choice to implement this solution.  \nBe specific but concise; you will flesh out your points later in your proposal. Focus on your potential customer and what you can provide them. Translate any complex topics so that they are easy to understand.  \nBusiness Proposals, Spring 2022. 2 of 6  \nAbridged Executive Summary Example  \nHomelessness is a significant problem throughout the country, but it is especially prevalent herein San Jose. We have the highest unsheltered homeless population in the nation, and this number continues to grow. Santa Clara County spends over $520 million a year on the homeless crisis, but existing solutions are insufficient. As San Jose City Council members, you have the power to help the homeless find homes.  \nOur Hi-T","cbCaiaIKCEjyJwYo","https://ap.wps.com/l/cbCaiaIKCEjyJwYo","pdf",158721,6,"English","# Parts of a Business Proposal\n## Title Page\n## Table of Contents\n## Executive Summary\n## Problem Statement\n## Proposed Solution\n## Qualifications\n## Timeline\n## Pricing\n## Terms and Conditions\n## Agreement","[{\"question\":\"What is the purpose of a business proposal?\",\"answer\":\"A business proposal persuades potential customers to do business with you and is a common method for winning business.\"},{\"question\":\"What key elements should a title page include?\",\"answer\":\"A title page should include the proposal title, your name, your business contact information, the potential customer’s name, and the submission/due date.\"},{\"question\":\"What should an executive summary accomplish?\",\"answer\":\"It should identify the customer’s problem, recommend a solution, and explain why you are the best choice to implement it—specific but concise.\"}]","Business Proposals - A guide to writing effective business proposals | PDF",1789169909]