[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-357968-105":53,"doc-detail-357968-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","business-plan-workbook-swot-analysis-planning-exercise","Business Plan Workbook - SWOT Analysis - Planning exercise","","Business Plan Workbook provides a structured planning exercise to help entrepreneurs draft key parts of a business plan. It guides users through a focused SWOT analysis, detailing strengths, weaknesses, opportunities, and threats with concrete prompts. The workbook also outlines a typical table of contents, including executive summary, business description, personal history and finances, management, marketing plan, optional SWOT, and financial statements. It includes start-up (expansion) funding request guidance with clear cash sources and cash uses, emphasizing alignment of totals and scam awareness.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/business-plan-workbook-swot-analysis-planning-exercise/357968/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/business-plan-workbook-swot-analysis-planning-exercise/357968.png","ImageObject",442,249,{"name":88,"@type":89},"McQueen","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-24","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of the SWOT section in this workbook?","Question",{"text":109,"@type":110},"The SWOT Analysis is a planning exercise to help you examine strengths, weaknesses, opportunities, and threats in a specific, actionable way that avoids vague “grey areas.”","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What kinds of questions should you answer under Strengths and Weaknesses?",{"text":114,"@type":110},"Strengths prompts focus on what you do better than competitors, accumulated resources, key people and suppliers, and how strengths differentiate. Weakness prompts address internal faults, mistakes made so far and corrections, brand strength, distribution limits, expense levels, and competitor awareness.",{"name":116,"@type":107,"acceptedAnswer":117},"How should you complete the Start-Up (Expansion) Expenses and Funding Request section?",{"text":118,"@type":110},"List your cash sources (owner investment and loan, with a note that grants are not included) and cash uses (security deposit, fixtures/equipment, services and supplies, inventory, legal fees, licenses, advertising, website development, working capital, etc.). Ensure the two totals match so you have enough cash to meet startup needs.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},357968,1791733389,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},5909890329169,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Business Plan Workbook  \nDeveloped by the staff of the  \nNiagara Small Business Development Center @ SUNY Niagara  \n3111 Saunders Settlement Rd  \nSanborn, NY 14132  \n716-210-2515  \n[www.niagarasbdc.org](www.niagarasbdc.org)  \nCall today for assistance with your business plan  \nFunded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views ofthe SBA.  \n© 2025 SBDC-SUNY Niagara  \nSWOT Analysis – Planning exercise  \nWriting a business plan is an excellent opportunity to look at your business warts and all. It is not typically included in a formal loan proposal but is an important exercise to complete. The SWOT should be specific. Avoid grey areas.  \nStrengths: Internal Assets  \n✓ What does your business do better than your competitors? What is it known for?  \n✓ What resources have you accumulated?  \n✓ Do you have key employees? Suppliers? Distributers? Are they HAPPY with you?  \n✓ What is your reputation? Is it positive and trustworthy?  \n✓ How do your strengths differentiate you from your competitors?  \nWeaknesses: Internal issues  \n✓ What are the business’ faults? How are you addressing these problems?  \n✓ What mistakes have you made so far? How did you correct them?  \n✓ Is your brand name weak?  \n✓ Are your distribution channels limited?  \n✓ Are your expenses running higher than expected?  \n✓ Are your competitors aware of your weaknesses and taking advantage of them?  \nOpportunities: External prospects  \n✓ How can the business capitalize on the strengths and improve the weaknesses?  \n✓ What are the external opportunities for business growth?  \n✓ How can you better serve existing customers?  \n✓ Are there any technologies you need to tap into?  \n✓ Are you capitalizing on your competitors’ weaknesses?  \nThreats: External forces  \n✓ What issues / problems does the business face now and in the future? How will you address them?  \n✓ What is going on in the industry that could help or harm your business?  \n✓ What is going on in the marketplace that could help or harm your business?  \n✓ Are your products / services vulnerable to changing consumer tastes?  \n✓ Are the regulations governing your industry subject to change?  \n✓ Can threats be turned into opportunities?  \n✓ Are you aware of what your competitors are doing in the marketplace?  \nSample  \nTable of Contents  \n[Completed when the full plan is completed]  \nPage Nos.  \nStatement of Cash Sources and Uses    \nExecutive Summary .......................................................................................................  \nBusiness Description......................................................................................................  \nPersonal History ............ ................................................................................................  \nPersonal Finances    \nManagement Structure/ Professional Advisors..............................................................  \nMarketing Plan...............................................................................................................  \nSWOT Analysis (optional) ................................. ...........................................................  \nFinancial Statements and Income Tax Returns (applicable to existing businesses)  \nPro Forma Financial Statements-The Niagara SBDChas a spreadsheet to help complete this section.  \nPro Forma Income Statement – Year One    \nPro Forma Cash Flow Statement – Year One    \nPro Forma Income Statement-Three Years    \nPro Forma Cash Flow Statement – Three Years    \nPro Forma Balance Sheet – Three Years    \nAssumptions to Pro Forma Statements ..............................................................  \nExhibits: Supplemental materials (asset list, resumes, marketing items, diagrams, business certificate…)  \nExhibit 1:    \nExhibit 2:    \nExhibit 3:    \nStatement of Cash Sources and Uses  \nSta","cbCaiqiN8DPRC8qG","https://ap.wps.com/l/cbCaiqiN8DPRC8qG","pdf",199009,"English","# SWOT Analysis – Planning exercise\n# Table of Contents (Sample)\n## Statement of Cash Sources and Uses\n## Start-Up (Expansion) Expenses\n## Cash Sources and Cash Uses","[{\"question\":\"What is the purpose of the SWOT section in this workbook?\",\"answer\":\"The SWOT Analysis is a planning exercise to help you examine strengths, weaknesses, opportunities, and threats in a specific, actionable way that avoids vague “grey areas.”\"},{\"question\":\"What kinds of questions should you answer under Strengths and Weaknesses?\",\"answer\":\"Strengths prompts focus on what you do better than competitors, accumulated resources, key people and suppliers, and how strengths differentiate. Weakness prompts address internal faults, mistakes made so far and corrections, brand strength, distribution limits, expense levels, and competitor awareness.\"},{\"question\":\"How should you complete the Start-Up (Expansion) Expenses and Funding Request section?\",\"answer\":\"List your cash sources (owner investment and loan, with a note that grants are not included) and cash uses (security deposit, fixtures/equipment, services and supplies, inventory, legal fees, licenses, advertising, website development, working capital, etc.). Ensure the two totals match so you have enough cash to meet startup needs.\"}]","Business Plan Workbook - SWOT Analysis - Planning exercise | PDF",1790132390]