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The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects. Your business plan will become your roadmap to chart the course of your business.  \nThe key to creating an effective business plan is to ensure that the information provided builds into a convincing viable business case. Essential information should include:  \n¨ Description of the business;  \n¨ Executive Summary  \n¨ Product or Service  \n¨ Marketing  \n¨ Competitor analysis  \n¨ The human factor  \n¨ Risk analysis  \n¨ SWOT analysis  \n¨ Strategy and Implementation  \n¨ Financial Plan  \nCOVER PAGE  \nYour cover page should include the following:  \n¨ The full name of your business;  \n¨ Business address;  \n¨ Registration number;  \n¨ Contact details (Phone number, fax and or e-mail);  \n¨ Date the Business plan was completed.  \nCONTENTS PAGE  \n(Include a table of contents for readers to find specific information)  \n1.  INTRODUCTION & BACKGROUND  \nProvide a brief overview of the nature business, situation analysis and list any key assumptions made.  \n¨ What major events/milestones have occurred to date, what results have achieved so far, what has the management team achieved?  \n¨ Why are you undertaking this particular business/activity?  \n¨ How was the business established?  \n¨ How was the business financed?  \n¨ Have you experienced any problems in the past and how have you resolved them?  \n¨ Is there a likelihood of similar problems occurring again? What preventative measures are there in place?  \nFor a new business provide a situation analysis. Introduce you, the business idea proposal, structure and ownership. What is the purpose of the company? What is your motivation for starting this business? Explain where you currently are and your timeframe for success. What is your strategic vision for this business?  \n2.  EXECUTIVE SUMMARY  \nThe executive summary is a very important part of your business plan, as the reader will consult it first to get a ‘feel’ for the document. It should be brief, but should provide the reader with complete overview of the entire business plan. Do not merely list the topics contained in the business plan. Emphasis the key issues presented and focus on the factors that will make the business successful in a competitive market. The executive summary should be the last section of the business plan that you write.  \n3.  MARKETING PLAN  \n3.1 Marketing Objectives  \nKeeping the following points in mind:  \n¨ Ensure that your marketing objectives fall within the context of your mission statement and are consistent with your vision statement;  \n¨ Be realistic, you must be able to deliver;  \n¨ Give time frames for your objectives and sales forecast;  \n¨ State the assumption about your customer and competitors who form the basis of your objectives and strategies;  \n¨ Quantify your objectives.  \n3.2 Products and Services Offered  \nList the products / services offered using the following as guidelines:  \n¨ A brief description of your product/service in terms of its function and its unique application;  \n¨ What is the status of the product/service e.g. does it still need to be developed or is it at a commercialisation stage?  \n¨ A description of how the intellectual property is protected, who owns it and what consideration was paid for it;  \n¨ What benefits are there to the consumer and what are the principal markets?  \n¨ What is the unique selling proposition for your product?  \n¨ Who has tried or assessed the product/service and what was their feedback? Has it been tested?  \n¨ Are there any substitutes for the product/service?  \n¨ How do the main features of the product/service compare with those of your competitors?  \n¨ A brief history of what you have achieved in enhancing t","cbCaiixZ6h8HN7aJ","https://ap.wps.com/l/cbCaiixZ6h8HN7aJ","pdf",66040,"English","# Introduction & Background\n# Executive Summary\n# Marketing Plan\n## Marketing Objectives\n## Products and Services Offered\n## Pricing Strategy\n## Promotional Strategy\n## Promotional Budget\n## Distribution\n## Place\n## Marketing Action Controls","[{\"question\":\"What is the purpose of a business plan using this template?\",\"answer\":\"The template frames the business plan as a written outline that evaluates the business venture’s economic viability and provides a roadmap for charting the business’s course.\"},{\"question\":\"What key sections are essential in the business plan?\",\"answer\":\"Essential sections include business description, executive summary, product or service, marketing, competitor analysis, human factor, risk analysis, SWOT analysis, strategy and implementation, and the financial plan.\"},{\"question\":\"What should be included on the cover page?\",\"answer\":\"The cover page should include the business full name, business address, registration number, contact details (phone/fax/email), and the date the business plan was completed.\"}]","Business Plan Template - Business plan structure and sections | PDF",1788574970]