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It covers business nature, products, target market, ownership and management, operating location, legal structure, premises, zoning and lease terms. The framework expands into industry analysis, product and market definition, marketing strategy, competitor assessment, operations and staffing, and financial components including audited statements, management accounts, and 36-month projected cash flow for new ventures.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/business-plan-guidelines-template/239998/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/business-plan-guidelines-template/239998.png","ImageObject",442,249,{"name":88,"@type":89},"Rowan","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-30","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What information must be covered in the executive summary?","Question",{"text":108,"@type":109},"The plan should define the nature of the business, products offered, target market, whether it is new or existing, operating base, ownership and management structure, goals, owners’ cash contribution, funding requirement, and loan security.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What key items are required for the business description section?",{"text":113,"@type":109},"It should specify the legal entity and registration status, business sector, location and premises, reasons for the premises, zoning allocation and compliance, and lease agreement terms including monthly rentals.",{"name":115,"@type":106,"acceptedAnswer":116},"What financial components are required for existing versus new businesses?",{"text":117,"@type":109},"Existing businesses must provide the latest audited financial statements and updated management accounts. New businesses must include projected cash flow with a minimum term of 36 months.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239998,1791128679,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},1099514067415,"https://ap-avatar.wpscdn.com/avatar/100002539d78ffe74a7?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779092875211072502","Business Plan Guidelines  \nContents  \n1. Executive summary  \n2. Business Description  \n3. Industry  \n4. Product Definition  \n5. Market Definition  \n6. Marketing Strategy  \n7. Competition  \n8. Operations & Management  \n9. Financial Components  \n1. Executive summary  \n∙ What is the nature of your business  \n∙ What products will be offered  \n∙ Who will be your target market  \n∙ Is this a new or existing business  \n∙ If an existing business, how long has it been in operation for  \n∙ Where will the business be based  \n∙ What is the Shareholding and Management structure of the business  \n∙ What are the short & long term goals of the business  \n∙ What is the owners cash contribution towards this business going to be  \n∙ What is the ideal funding requirement from the bank (how much are you looking to borrow)  \n∙ What security will you be offering for the loan  \n2. Business Description  \n∙ Under what legal entity is the business going to be trading under, and has this entity been registered  \n∙ What sector does the business fall into (wholesale, retail, food, service, etc..)  \n∙ Where is the business located (address)  \n∙ What sort of premises will the business be operating from (shopping centre, warehouse, owners residence, etc)  \n∙ Reason for choosing these particular premises  \n∙ What zoning is allocated to the business address  \n∙ Does the business address comply with the allocated zoning  \n∙ Will a Lease Agreement be signed, if so, what are the terms and conditions  \n∙ What is the monthly rentals payable  \n3. Industry  \n∙ What is the present state of the industry and how has itfaired over the last 5 years (growth/decline)  \n∙ What are the future prospects for the industry  \n∙ What problems can you see  \n∙ How can these problems be overcome  \n4. Product Definition  \n∙ What is the product mix of the business  \n∙ Why would customers be attracted to your products (quality, reliability, price, etc)  \n∙ What gives your product the competitive edge over your rivals  \n5. Market Definition  \n∙ Who is your target market (age, income, etc)  \n∙ What growth patterns can you see emerging with regard to the make-up and size of your market (expansion geographically, new customers, etc)  \n6. Marketing Strategy  \n∙ Provide a clear indication as to what your marketing strategy is going to be, over and above the involvement from the Franchisor  \n7. Competition  \n∙ Identify and list the major competitors in your area (use table below as guideline)  \n\n| Name | How long have they been in business | Products / Services provided |\n| --- | --- | --- |\n\n∙ What key success factors do the competitor demonstrate  \n∙ Can you identify any weakness in the competitors business operations  \n∙ What skills will be necessary in order to allow you to have the competitive advantage in your area  \n8. Operations & Management  \n∙ Do you foresee any industry changes occurring that will affect the way your business operates and how will these changes impact your business  \n∙ Who are the key players in the organisational structure of your business  \n∙ Give us a brief overview on the staffing requirement of your business:  \nß Management  \nß Staff  \n9. Financial Components  \n∙ Existing business:  \nß Latest available Audited Financial Statements  \nß Updated Management Accounts  \n∙ New business:  \nß Projected cashflow with a minimum term of 36 months (See attached spreadsheet)","cbCaivfp5QA2GqMr","https://ap.wps.com/l/cbCaivfp5QA2GqMr","pdf",34147,"English","# Executive summary\n## What to include\n# Business Description\n## Legal entity and operating setup\n# Industry\n## Current state and future prospects\n# Product Definition\n## Product mix and competitive edge\n# Market Definition\n## Target market and growth patterns\n# Marketing Strategy\n## Franchisor involvement and approach\n# Competition\n## Competitors, strengths, and weaknesses\n# Operations & Management\n## Organizational structure and staffing\n# Financial Components\n## Audited statements or projected cash flow","[{\"question\":\"What information must be covered in the executive summary?\",\"answer\":\"The plan should define the nature of the business, products offered, target market, whether it is new or existing, operating base, ownership and management structure, goals, owners’ cash contribution, funding requirement, and loan security.\"},{\"question\":\"What key items are required for the business description section?\",\"answer\":\"It should specify the legal entity and registration status, business sector, location and premises, reasons for the premises, zoning allocation and compliance, and lease agreement terms including monthly rentals.\"},{\"question\":\"What financial components are required for existing versus new businesses?\",\"answer\":\"Existing businesses must provide the latest audited financial statements and updated management accounts. New businesses must include projected cash flow with a minimum term of 36 months.\"}]","Business Plan Guidelines - Template | PDF",1789155978]