[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-164721-105":3,"doc-detail-164721-en":80,"detail-sidebar-cat-1-en-105":96},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","business-plan-esa-template-ver28-introduction","Business Plan ESA Template Ver.2.8 - Introduction","","Business plan template guidance for ESA Business Applications projects, written from the contractors’ perspective and structured to support profit-oriented business development from proposal to execution. The template explains how to present clear financial assumptions such as unit sales forecasts, and how to translate numbers into actionable decisions across distribution and installation outsourcing. It also defines minimum deliverable content, reuse of approved full-proposal contributions, and how to treat green-highlighted, plain, and guidance notes in the final business plan.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/business-plan-esa-template-ver28-introduction/164721/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/business-plan-esa-template-ver28-introduction/164721.png","ImageObject",442,249,{"name":42,"@type":43},"Anda","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-19","2026-08-31",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Who is the business plan template intended for and what perspective should be used?","Question",{"text":62,"@type":63},"The template is intended for contractors involved in Business Applications projects and must be written from the contractors’ perspective.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"What is the purpose of the Business Plan (BP) across the project lifecycle?",{"text":67,"@type":63},"At the proposal stage it helps ESA understand how the project leads to a profitable business; during execution it provides a common view of financial planning, including expected yearly unit sales.",{"name":69,"@type":60,"acceptedAnswer":70},"How should green-highlighted and guidance text be handled when completing the final Business Plan?",{"text":71,"@type":63},"Green-highlighted paragraphs are based on contributions from the full proposal and can be reused and complemented. Plain and guidance notes indicate suggested content, required modifications, or explanatory instructions that should be removed from the final version after use.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},164721,1788159755,{"code":4,"msg":81,"data":82},"success",{"doc_id":78,"user_id":83,"nickname":42,"user_avatar":84,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":86,"file_id":87,"file_url":88,"file_type":89,"file_size":90,"view_count":22,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":91,"language":92,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":93,"faqs":94,"seo_title":95,"seo_description":12,"update_tm":79,"read_time":85},962075006959,"https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297",11,"Project Name\nBusiness Plan\u000bESA Template Ver.2.8, Issue date: 01April2020  \u000f\nApproval\nChange Log\nChange Record\nDistribution\n\u000fTable of contents:\n\u0013 TOC \\O \\* MERGEFORMAT \u00141\tIntroduction\t\u0013 PAGEREF _Toc36650919 \\h \u00144\u0015\n1.1\tReference Documents\t\u0013 PAGEREF _Toc36650920 \\h \u00144\u0015\n1.2\tAcronyms\t\u0013 PAGEREF _Toc36650921 \\h \u00145\u0015\n2\tExecutive Summary\t\u0013 PAGEREF _Toc36650922 \\h \u00145\u0015\n3\tBusiness Model Canvas\t\u0013 PAGEREF _Toc36650923 \\h \u00145\u0015\n4\tBusiness Plan\t\u0013 PAGEREF _Toc36650924 \\h \u00149\u0015\n4.1\tBusiness Opportunity\t\u0013 PAGEREF _Toc36650925 \\h \u00149\u0015\n4.1.1\tService/Product Description and Rationale\t\u0013 PAGEREF _Toc36650926 \\h \u00149\u0015\n4.1.2\tCompany history and status\t\u0013 PAGEREF _Toc36650927 \\h \u00149\u0015\n4.2\tCanvas Blocks\t\u0013 PAGEREF _Toc36650928 \\h \u00149\u0015\n4.2.1\tCustomer Segments\t\u0013 PAGEREF _Toc36650929 \\h \u00149\u0015\n4.2.2\tValue Proposition\t\u0013 PAGEREF _Toc36650930 \\h \u001410\u0015\n4.2.3\tRevenue Streams\t\u0013 PAGEREF _Toc36650931 \\h \u001412\u0015\n4.2.4\tCost Structure\t\u0013 PAGEREF _Toc36650932 \\h \u001412\u0015\n4.2.5\tChannels\t\u0013 PAGEREF _Toc36650933 \\h \u001414\u0015\n4.2.6\tCustomer Relations\t\u0013 PAGEREF _Toc36650934 \\h \u001415\u0015\n4.2.7\tKey Activities\t\u0013 PAGEREF _Toc36650935 \\h \u001415\u0015\n4.2.8\tKey Resources\t\u0013 PAGEREF _Toc36650936 \\h \u001416\u0015\n4.2.9\tKey Partners\t\u0013 PAGEREF _Toc36650937 \\h \u001416\u0015\n4.3\tValue Chain and Project Team\t\u0013 PAGEREF _Toc36650938 \\h \u001417\u0015\n4.4\tOperations Plan\t\u0013 PAGEREF _Toc36650939 \\h \u001418\u0015\n4.5\tManagement Plan\t\u0013 PAGEREF _Toc36650940 \\h \u001418\u0015\n4.6\tSector (or industry) Description\t\u0013 PAGEREF _Toc36650941 \\h \u001419\u0015\n4.7\tMarket Analysis\t\u0013 PAGEREF _Toc36650942 \\h \u001420\u0015\n4.8\tCompetitive Landscape\t\u0013 PAGEREF _Toc36650943 \\h \u001423\u0015\n4.9\tCashflow Forecast\t\u0013 PAGEREF _Toc36650944 \\h \u001427\u0015\n4.10\tRisk Analysis\t\u0013 PAGEREF _Toc36650945 \\h \u001430\u0015\n\u0015\nIntroduction\nThe following business plan template shall be written from the perspective of the contractors involved in Business Applications projects.\nThe purpose of the Business Plan (BP) is twofold. At the proposal stage it allows ESA to understand how the project will lead to a business which generates a profit. As the project progresses it gives the project team a common view of the financial planning for the business, for example how many units are expected to be sold in a year.  Putting these numbers in black and white can show which actions need to be taken, e.g. increase the number of distributors of the product or outsource installations which need to be carried out during the ESA project.\nThis template structures the minimum requirement of content expected in the Business Plan deliverable to be reviewed by the ESA during the project execution.\nParts with the paragraph title highlighted in green in this template are based on contributions that have been provided in the Full Proposal and that can be reused as starting point and complemented when required.\nConcerning the use of this template, please note the following:\nMaterial presented in this plain style is either suggested content for the Business Plan, or describes the content to be inserted in the corresponding paragraph, as relevant. This is intended to be an example of a response to the related Agency requirements, which the Contractor needs to properly complement. The suggested material may be adopted as is, or modified at the Contractors’ discretion. It remains the responsibility of the Contractor to ensure that all of the Agency’s requirements present in the Management Requirements are properly addressed.\nThis style is used to identify information that must be modified and/or completed by the Contractor for the proposed activity. This supplementary information should be presented in plain typeface (i.e. not red) in the final version of the Business Plan.\nThis style is used for explanatory notes and guidance to help you to develop the Business Plan content (e.g. to indicate a selection between mutually-exclusive options). This information should be removed from the final version of the Business Plan.\nPLEASE, REMOVE THIS TEXT BOX AFTER YOU HAVE STARTED USING THIS TEMPLATE\nReference Documents\nAcronyms\nExecutive Summary\nThe Executive Summary should pitch your idea in maximum","cbCainKV1dC6M02l","https://ap.wps.com/l/cbCainKV1dC6M02l","docx",1656985,30,"English","# Introduction\n## Reference Documents\n## Acronyms\n## Executive Summary\n## Business Model Canvas\n# Business Plan\n## Business Opportunity\n### Service/Product Description and Rationale\n### Company history and status\n## Canvas Blocks\n### Customer Segments\n### Value Proposition\n### Revenue Streams\n### Cost Structure\n### Channels\n### Customer Relations\n### Key Activities\n### Key Resources\n### Key Partners\n## Value Chain and Project Team\n## Operations Plan\n## Management Plan\n## Sector (or industry) Description\n## Market Analysis\n## Competitive Landscape\n## Cashflow Forecast\n## Risk Analysis","[{\"question\":\"Who is the business plan template intended for and what perspective should be used?\",\"answer\":\"The template is intended for contractors involved in Business Applications projects and must be written from the contractors’ perspective.\"},{\"question\":\"What is the purpose of the Business Plan (BP) across the project lifecycle?\",\"answer\":\"At the proposal stage it helps ESA understand how the project leads to a profitable business; during execution it provides a common view of financial planning, including expected yearly unit sales.\"},{\"question\":\"How should green-highlighted and guidance text be handled when completing the final Business Plan?\",\"answer\":\"Green-highlighted paragraphs are based on contributions from the full proposal and can be reused and complemented. Plain and guidance notes indicate suggested content, required modifications, or explanatory instructions that should be removed from the final version after use.\"}]","Business Plan ESA Template Ver.2.8 - Introduction | DOCX",{"code":4,"msg":81,"data":97},[98,101,106,111,116,121,126,130,135],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":99,"slug":100},90,"presentations",{"id":102,"doc_module":22,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},12,"Resumes",80,"resumes",{"id":107,"doc_module":22,"doc_module_name":25,"category_name":108,"show_sort_weight":109,"slug":110},14,"Invoices",70,"invoices",{"id":112,"doc_module":22,"doc_module_name":25,"category_name":113,"show_sort_weight":114,"slug":115},15,"Posters",60,"posters",{"id":117,"doc_module":22,"doc_module_name":25,"category_name":118,"show_sort_weight":119,"slug":120},16,"Social Media",50,"social-media",{"id":122,"doc_module":22,"doc_module_name":25,"category_name":123,"show_sort_weight":124,"slug":125},17,"Forms",40,"forms",{"id":127,"doc_module":22,"doc_module_name":25,"category_name":128,"show_sort_weight":91,"slug":129},18,"Letters","letters",{"id":131,"doc_module":22,"doc_module_name":25,"category_name":132,"show_sort_weight":133,"slug":134},21,"Paper Templates",5,"papers-templates",{"id":136,"doc_module":22,"doc_module_name":25,"category_name":137,"show_sort_weight":4,"slug":138},158,"General","general-158"]