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Findings compare how “very impactful” versus “less impactful” card ratings shape beliefs about getting work, personal branding, and successful networking, and contrast card usage practices with limited adoption of digital business card apps, especially among US respondents.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/forms/","Forms",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/business-cardnetworking-study-research-report-summary-august-2012/382431/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/business-cardnetworking-study-research-report-summary-august-2012/382431.png","ImageObject",442,249,{"name":42,"@type":43},"Stanley","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-08","2026-09-24",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",5,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What study period and method were used?","Question",{"text":63,"@type":64},"The research was conducted online, with fieldwork from July 30 to August 8, 2012.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How do respondents with “very impactful” business cards differ from “less impactful” groups?",{"text":68,"@type":64},"Across both countries, those rating business cards as “very impactful” are more likely to credit cards with helping get more work, reflecting identity/representation, showcasing personal style or brand, and supporting successful networking.",{"name":70,"@type":61,"acceptedAnswer":71},"How common is digital business card app usage?",{"text":72,"@type":64},"Digital business card apps show little following among US respondents (77% never used Main Target; 63% never used SBOs), while in the UK apps have substantial adoption among SBOs, with over half using at least one.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},382431,1791354115,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,113,118,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":111,"slug":112},17,40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":55,"slug":121},21,"Paper Templates","papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":110,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":141},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Business Card/Networking Study  \nPrepared for:   \nAugust 2012  \n© 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.  \nTable of Contents  \n􀂃 Research Overview 3  \n􀂃 Executive Summary 5  \n􀂃 United States – Detailed Findings 10  \n􀂃 United Kingdom – Detailed Findings 24  \nResearch Overview  \nResearch Overview  \n• US and UK attitudes and behaviors relating to networking and business cards  \n Objectives   \n• Conducted online  \n• Fielded: July 30 to August 8, 2012  \nFieldwork  \n• Men and women age 21+ years  \n• Main Target: n=702 US; n=358 UK  \n• Small Business Owners: n=305 US; n=152 UK  \n• The only difference between Main Target and Small Business Owners is small business ownership.  \nSample  \n• Results are shown separately for US and UK, and within each country:  \n• Main Target vs. Small Business Owners  \n• Within Main Target and Small Business Owners , segmented by value of business cards:  \n• Business Cards Very Impactful (business cards rated 5 on 5-point scale) vs. Business Cards Less Impactful (business cards rated 1-4 on 5-point scale)  \nSegments in this report  \nExecutive Summary  \nExecutive Summary  \nUnited States  \n􀂃 Business Cards  \n􀃖 Business cards are considered a‘very impactful’element when networking by about one-fourth of Main Target and one-third of SBOs.  \n─ These groups are significantly more likely than their ‘less impactful’ counterparts to credit business cards with:  \n– Helping get more work  \n– Reflecting who I am/what I represent  \n– Helping me get my foot in the door  \n– Showcasing my personal style/brand  \n– Critically important for successfully networking  \n􀃖 SBOs give out more business cards more frequently and at more locations than Main Target.  \n􀃖 SBOs are more likely than Main Target to distribute more business cards than five years ago.  \n􀃖 Business cards are typically kept at the desk to reference later.  \n􀃖 Digital business card apps have little following among Main Target and SBOs:  \n─ 77% of Main Target have never used  \n─ 63% of SBOs have never used  \n6  \nExecutive Summary  \nUnited States (cont.)  \n􀂃 Networking  \n􀃖 When asked how they typically network, over half of both Main Target and SBOs mention the Internet, and primarily social media. Business cards receive very few unaided mentions.  \n􀃖 Common networking locations include online, parties, conferences and community functions.  \n􀃖 SBOs are more likely than Main Target to credit‘a lot of new business’ to networking.  \n7  \nExecutive Summary  \nUnited Kingdom  \n􀂃 Business Cards  \n􀃖 Business cards are considered a‘very impactful’element when networking by about one-fourth of Main Target and nearly half of SBOs.  \n─ These groups are significantly more likely than their ‘less impactful’ counterparts to credit business cards with:  \n– Helping get more work  \n– Reflecting who I am/what I represent  \n– Showcasing my personal style/brand  \n– Critically important for successfully networking  \n– Helping me get my foot in the door  \n􀃖 Half of SBOs‘always give out’business cards to new contacts, and distribution frequency has increased over the past five years for half of Main Target and about twothirds of SBOs.  \n􀃖 Business cards are most often kept at the desk for future reference, although a third of SBOs pin them to bulletin boards or scan/collect them digitally.  \n􀃖 Digital business card apps have a substantial following among SBOs, with over half using at least one.  \n─ 70% of Main Target have never used  \n8  \nExecutive Summary  \n􀂃 United Kingdom (cont.)  \n􀂃 Networking  \n􀃖 Just under one-half of Main Target and SBOs typically network via the Internet, with very few mentioning business cards on an unaided basis.  \n􀃖 Common networking locations include online, conferences, parties and pubs/restaurants, with SBOs networking in more locations than Main Target.  \n􀃖 Nearly half of SBOs credit‘a lot of new business’ to networking.  \n","cbCaicOqRKeAqNqa","https://ap.wps.com/l/cbCaicOqRKeAqNqa","pdf",790354,37,"English","# Research Overview\n## Objectives and Fieldwork\n## Sample and Segments\n# Executive Summary\n## United States - Business Cards\n## United States - Networking\n## United Kingdom - Business Cards\n## United Kingdom - Networking","[{\"question\":\"What study period and method were used?\",\"answer\":\"The research was conducted online, with fieldwork from July 30 to August 8, 2012.\"},{\"question\":\"How do respondents with “very impactful” business cards differ from “less impactful” groups?\",\"answer\":\"Across both countries, those rating business cards as “very impactful” are more likely to credit cards with helping get more work, reflecting identity/representation, showcasing personal style or brand, and supporting successful networking.\"},{\"question\":\"How common is digital business card app usage?\",\"answer\":\"Digital business card apps show little following among US respondents (77% never used Main Target; 63% never used SBOs), while in the UK apps have substantial adoption among SBOs, with over half using at least one.\"}]","Business Card/Networking Study - Research Report Summary - August 2012 | PDF",1790250384,13]