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Finally, it details the financial plan’s role in mapping planned revenues and cost-driving activities over time, including key tools like income statements and cash flow statements.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/business-and-financial-planning-basics-of-business-model-business-plan-and-financial-plan/200187/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/business-and-financial-planning-basics-of-business-model-business-plan-and-financial-plan/200187.png","ImageObject",442,249,{"name":42,"@type":43},"Theodora","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-11","2026-09-04",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does sustainable entrepreneurship mean in this overview?","Question",{"text":63,"@type":64},"It focuses on developing business models where people generate sustainable income and long-term jobs without relying on donations or subsidies.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What is the business model responsible for?",{"text":68,"@type":64},"It explains how an organization creates added value for a target group and secures sustainable income, ensuring revenues at least cover expenses.",{"name":70,"@type":61,"acceptedAnswer":71},"How do the cash flow statement and income statement differ?",{"text":72,"@type":64},"The cash flow statement tracks cash inflows and outflows, while the income statement allocates those cash flows to a fixed period (such as a fiscal year) to evaluate operating profitability.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},200187,1788508169,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":30,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":80,"read_time":22},687197207919,"https://ap-avatar.wpscdn.com/avatar/a000253d6f5f7c60be?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779446848396160552","Initial situation  \nWelcome to another learning video from the Enactus Academy. Today we're talking about the basics of business and financial planning.  \nBefore we take a closer look, however, we would like to briefly explain to you what\"sustainable entrepreneurship\" actually means: In contrast to charitable organizations that use donations to provide aid on site, we want to develop business models in which people themselves become active, generate sustainable income, and thus create jobs in the long term that are not dependent on donations.  \nFor example: The production of cars with combustion engines is a business model that addresses a need and creates jobs. However, there are also many negative impacts on people, society, and the environment, mainly because of the use of fossil fuels. Although the business model is profitable for the company, it is not sustainable.  \nOur business models are entrepreneurial, but do not focus on profit, instead prioritizing a positive impact for people, society, and the environment.  \nEntrepreneurial activity also means making decisions. Decisions are directed towards the future and must therefore be well planned. In the entrepreneurial environment, planning usually includes a business plan and a financial plan.  \nWe will now briefly explain the rather abstract terms business model, business plan and financial plan and then show approaches to develop and implement them.  \n• The business model shows how an organization creates added value for a target group and secures sustainable income. The organization should be able to self-finance in the long term,(i.e., it must not be dependent on donations or subsidies in the long term) .  \n• The business plan presents the business model and its competitive advantage and shows which goals are to be achieved by when. It includes the planning of resources and activities and provides an overview of the framework conditions.  \n• The financial plan is the core element of the business plan and shows that the  \nbusiness model can be operated economically. In the financial plan, the planned activities and the resources required for them are mapped with a focus on their costs.  \nHow do you develop a business model and how do you create a business plan and a financial plan? What functions do they have?  \nBusiness model  \nThe business model must clearly show which service or product will generate a long-term profit,(i.e., revenues must be at least as high as, or higher than, expenses) . In order to generate revenue, it is necessary to identify the need and a corresponding willingness to pay in a target group. With a \"Needs-Assessment\" and the so-called \"Problem Solution Fit,\" you can create the basis for a business model. You can find much more information about this in the video \"Innovation.\"  \nBusiness plan  \nIn a business plan, the various dimensions of a business model are presented in detail and in a structured manner, such as:  \n• The business idea  \n• The founders  \n• The product/service  \n• Market and competitive environment  \n• Strategic partners  \n• Marketing concept  \n• Organization and team  \n• Opportunities and risks  \n• Strengths and weaknesses  \n• Legal, social, technological, and political framework  \n• Legal form  \n• Financial plan  \nYou should make sure that the dimensions are aligned and that you identify the critical success factors.  \nThere are tools and techniques that can help you to systematically develop the business model and the business plan, such as the Business Model Canvas: In this model, relevant dimensions are systematically presented and scrutinized.  \nFinancial plan  \nThe financial plan shows which revenues and expenses are planned for a specific period. In the case of revenues, these are, for example, sales and subsidies. For the expenses, the projectrelated costs such as production, sales, and personnel. The financial plan should show you atan early stage when you need financial resources or have surpluses available, which yo","cbCaitK7J4hx9ZKW","https://ap.wps.com/l/cbCaitK7J4hx9ZKW","pdf",101218,"English","# Initial situation\n## Sustainable entrepreneurship and planning\n# Business model\n## Needs assessment and problem-solution fit\n# Business plan\n## Dimensions and alignment\n# Financial plan\n## Revenues, expenses, timing, and plausibility\n## Cash flow statement vs. income statement","[{\"question\":\"What does sustainable entrepreneurship mean in this overview?\",\"answer\":\"It focuses on developing business models where people generate sustainable income and long-term jobs without relying on donations or subsidies.\"},{\"question\":\"What is the business model responsible for?\",\"answer\":\"It explains how an organization creates added value for a target group and secures sustainable income, ensuring revenues at least cover expenses.\"},{\"question\":\"How do the cash flow statement and income statement differ?\",\"answer\":\"The cash flow statement tracks cash inflows and outflows, while the income statement allocates those cash flows to a fixed period (such as a fiscal year) to evaluate operating profitability.\"}]","Business and Financial Planning - Basics of Business Model, Business Plan, and Financial Plan | PDF"]