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It covers logo usage rules, typography choices for headings and continuous text, and a complete color system including primary, secondary, tertiary, complimentary, and dark grey for backgrounds. It also specifies product photo presentation principles and provides practical layout and print parameters for items such as business cards. 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A uniform image brings added value to the brand, and a clear, unique and consistently applied visual identity reinforces our market position.  \nOur brand strategy is part of our business strategy because the brand determines to a great extent if and why customers buy our solutions and is, therefore, of considerable commercial and social value.  \nWe, the BCC’s representatives, support and build our brand.  \nThis visual identity manual lays down clear and definite foundations for all BCC visual communication. The guidelines in this manual cover a basis of information to help those who are required to apply this identity over time in various applications. These guidelines are compulsory for all BCC applications.  \nIt also corresponds with our other divisions, MCC (Mobile Climate Control) and MTS (Mobile Thermal Solutions) . MCC have green as their primary color, and MTS have a grey profile.  \nAny variations or innovations not covered by the existing guidelines must be given clearance.  \nPlease note that color rendition in the PDF document will depend on the quality of your monitor and printer.  \nShould you have any questions, please contact  \nLogiken Advertising Agency Box 5168  \nS-402 26 Göteborg Sweden  \nTel: +46-(0)31-703 05 60 [mail@logiken.se](mail@logiken.se)  \nLogotype 4  \nThe BCC logo consists of two elements: The BCC symbol and the Bus Climate Control logotype.  \nThe logo must never be split up nor its appearance changed.  \nThe horizontal version and…  \n… the vertical version  \nTo ensure a uniform design, any tagline, division or new acquisition may only be added to the logo by our advertising agency.  \nLogotype 5  \nThe logo may only be used against a light background or image  \nLogo for printing in black and white only  \nB  \nB  \nB  \nB  \nFree space surrounding logo equivalent to height of letter “B” in Bus.  \nHeadings:  \nTwenty years from now  \nyou will be more disappointed by the things that you didn’t do than by the ones you did do.  \nSo throw off the bowlines.  \nSail away from the safe harbor.  \nCatch the trade winds in your sails. Explore. Dream. Discover.  \nMark Twain  \nFor headings we use Trade Gothic in bold or light.  \nContinuous text:  \nTwenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor.  \nFor continuous text we use the classic and easily legible font Garamond.  \nInternet and PowerPoint:  \nTwenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.  \nFor internet and PowerPoint we use Verdana, easy to read and available on all computers.  \nColors 7  \nThe Brand colours are bright, clear colors that draw attention and are easily reproduced in print. The Core colour for BCC is blue.  \nPrimary Blue  \nPMS  \n2925C  \nCMYK  \n80C,30M  \nRGB  \nR7, G147, B205  \nWeb  \n\\#0793cd  \nRAL  \n5015  \nSecondary Blue  \nRGB  \nR204, G220, B237  \nWeb  \n\\#ccdced  \nTertiary Blue  \nRG","cbCaisH1VIXYew6z","https://ap.wps.com/l/cbCaisH1VIXYew6z","pdf",3050171,20,"English","# Brand identity\n## Visual communication principles\n## Logo and brand usage rules\n## Typography\n## Colors\n## Product photography guidance\n## Business card specifications","[{\"question\":\"What is the purpose of the Bus Climate Control visual identity manual?\",\"answer\":\"It establishes clear and mandatory foundations for all BCC visual communication so the brand identity remains consistent and uniquely recognizable over time.\"},{\"question\":\"What are the key rules for using the BCC logo?\",\"answer\":\"The logo must not be split or altered in appearance, and additional tagline or new divisions/acquisitions may be added only by the advertising agency.\"},{\"question\":\"Which fonts are recommended for headings and continuous text?\",\"answer\":\"Headings use Trade Gothic (bold or light), while continuous text uses Garamond. For internet and PowerPoint, Verdana is used for readability and broad availability.\"}]","Bus Climate Control - Visual Identity Manual Version 1.1 - Guidelines and Brand Usage | PDF",1790269542,7]