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It helps organizations move from day-to-day operations toward long-term vision by clarifying strengths, weaknesses, opportunities, and threats through SWOT, comparing positioning in the cause sector with perceptual mapping, and auditing the online fundraising approach. 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That’s why having focused goals and a strategy to achieve them is so important. This kit gives you helpful tools, tips, and exercises to create your organization’s fundraising plan for the next year.  \nA purposeful fundraising strategy helps to…  \n• Keep you and your team organized  \n• Motivate you  \n• Ensure you do the prep work before charging ahead  \n• Hold you accountable  \n• Communicate goals to the entire team  \n• Unify your team under larger goals  \nUse these exercises and resources to nail down your plan and identify the best tactics to achieve success. With your core goals in mind and a calendar of fundraising initiatives charted, you can avoid getting distracted by new recommendations that come your way over the course of the year.  \n Build Your Annual Fundraising Strategy Kit | © Classy 3  \n1 | Understand Your Organization  \nBefore you list out every fundraising initiative you want to pursue, it’s extremely helpful to take a quick look at where your nonprofit stands. The exercises and tips in part one set you up for success by evaluating your nonprofit’s opportunities and challenges, pinpointing your position in your cause sector, and reviewing your existing fundraising efforts.  \nClarify Strengths, Weaknesses, Opportunities, and Threats  \nA SWOT analysis is generally presented in a four-quadrant chart. You will notice that each section of the chart can also be labeled as either internal or external, and favorable or unfavorable.  \n\n|  | FAVORABLE |  | UNFAVORABLE |  |\n| --- | --- | --- | --- | --- |\n| INTERNAL | | STRENGTHS\u003Cbr>| | WEAKNESSES\u003Cbr>|\n| EXTERNAL | | OPPORTUNITIES\u003Cbr>| THREATS |  |\n|  |  |  | | |\n\n Build Your Annual Fundraising Strategy Kit | © Classy 4  \nSTRENGTHS  \n• What is your organization amazing at?  \n• What differentiates you from other nonprofit organizations serving your cause?  \n• Do you have a novel approach?  \nWEAKNESSES  \n• What areas haven’t you committed time to yet?  \n• Where did you fall short last year?  \n• What aspects of your strategy didn’t have a positive ROI last year?  \nOPPORTUNITIES  \n• What fundraising trails do you have yet to blaze?  \n• Is your organization dedicated to fostering innovation and growth?  \n• What organizations might strengthen your value proposition through partnership?  \nTHREATS  \n• What factors put your organization at risk?  \n• What political or environmental issues, if any, surround your cause?  \n• Do you face any managerial challenges, such as high turnover, in your day-to-day operations?  \n Build Your Annual Fundraising Strategy Kit | © Classy 5  \nHow Do You Compare to Others in Your Cause Sector?  \nA perceptual map is a tool you can use with varying degrees of complexity. It can be handwritten on a white board, or inputted in Excel. The map is a four-quadrant graph that illustrates the position of different brands or organizations in an industry according to overall perception of customers/donors. It’s possible to create this map only using your staff’s impressions of donor perception, but you might consider using a survey to poll how your donors view your organization.  \nFor example, in this map, the y-axis indicates donor perception of how narrow the organization’s focus is in serving their cause (from general to specialized) . The x-axis represents a donor’s perception of an organization’s approach (from traditional to modern) . Plot other organizations that work in your field to understand what sets your nonprofit apart. This will help you narrow in your audience or identify any disparities between how you want to be p","cbCaivHVxPYBZH8U","https://ap.wps.com/l/cbCaivHVxPYBZH8U","pdf",827897,19,"English","# Introduction\n## Purpose of a focused fundraising strategy\n# Understand Your Organization\n## Clarify SWOT\n## Compare to others in your cause sector\n## Evaluate your existing fundraising approach\n## Key questions from part 1\n# Document Your Fundraising Goals and Strategy","[{\"question\":\"What is the purpose of the Annual Fundraising Strategy Kit?\",\"answer\":\"It provides tools, tips, and exercises to create a next-year fundraising plan with focused goals and a clear strategy to achieve them.\"},{\"question\":\"How does Part 1 help nonprofits prepare for their fundraising planning?\",\"answer\":\"It evaluates opportunities and challenges, pinpoints positioning in the cause sector, and reviews existing fundraising efforts using exercises like SWOT analysis and perceptual mapping.\"},{\"question\":\"Why should nonprofits assess their online fundraising initiatives?\",\"answer\":\"To identify which areas need more attention and to decide where to invest additional time, such as donor retention, website efforts, and social media strategy.\"}]","Build Your Annual Fundraising Strategy Kit - Q2 | PDF",1790129069]