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 \nWho else will be involved in the project and what will their involvement be?  \nFrom your business  \nFrom other suppliers  \n Briefing Template  \n03  \nBusiness & Insight  \nProvide a short description of:  \nYour product or service  \nYour brand identity, philosophy or ethos  \nDo you have any guidelines that define the look and feel of your brand? (Yes/No)  \nName three competitors  \nWhat sets your business apart from the competition?  \nBriefing Template  \n04  \nThe What  \nWhat type of project is it?  \nWhat message should the solution communicate to your audience?(The proposition)  \nList your ‘must-have’ requirements for the project  \nList your ‘nice-to-have’ requirements for the project  \nDoes the project require any on-going support after completion?  \nBriefing Template  \n05  \nThe Why  \nIs there a current solution that you are looking to replace?  \nWhat does the project need to achieve? (A marketing/business objective)  \nHow will we measure the success of the project?  \nNotes:  \nBriefing Template  \n06  \nThe Who  \nDescribe your typical customer?  \n(Female, 25-40, high disposable income, fashion conscious)  \nAre you trying to attract a new audience and if so, who are they?  \nHow do your customers feel about your brand?  \nDo you need to change the customer’s perception of your business? (If so, how?)  \nNotes:  \nBriefing Template  \n07  \nThe When  \nWhat is the deadline?  \nAre there any foreseen factors that may affect project timings?(e.g. holidays, resources)  \nNotes:  \nBriefing Template  \n08  \nHow Much  \nWhat is the budget for the project? (ballpark)  \nNotes:  \nBriefing Template  \n09  \nGet Inspired  \nWhat areas of your current marketing do you feel perform successfully?  \nAre there any examples of marketing that you feel work well?(from competitors or non-competitors)  \nAre there any examples of marketing that you feel do not work well?(from competitors or non-competitors)  \nBriefing Template  \n10","cbCaiqu6Kyez8eB0","https://ap.wps.com/l/cbCaiqu6Kyez8eB0","pdf",227434,"English","# Key Contacts\n## Business & Insight\n## The What\n## The Why\n## The Who\n## The When\n## How Much\n## Get Inspired","[{\"question\":\"Who should be listed in the Key Contacts section?\",\"answer\":\"Identify the main point of contact and any other involved parties, including their role and level of involvement.\"},{\"question\":\"What information is collected under Business \\u0026 Insight?\",\"answer\":\"The template requests descriptions of the product or service, brand identity and ethos, whether brand guidelines exist, competitor names, and what differentiates the business.\"},{\"question\":\"How does the template define success and planning?\",\"answer\":\"It asks for a marketing/business objective and how success will be measured, along with the deadline and factors that may affect timing such as holidays or resources.\"}]","Briefing Template | PDF",1789161028]