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It guides the preparation of an introduction, project background, market context, target audience, competition, and work completed to date. It also captures requirements for services, expected measurements and outcomes, constraints, budget approach, and project timeframe. 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Add a website link and any extra details that help explain how the business operates.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should the project be described in the project background section?",{"text":114,"@type":110},"Describe the project in enough detail to clarify why it exists, what it is designed to do, and how it fits with other business initiatives. Provide objectives, especially expected business impact, and what the project needs to deliver.",{"name":116,"@type":107,"acceptedAnswer":117},"What details are needed in the website briefing part?",{"text":118,"@type":110},"Specify whether the website is new or a replacement, share the current URL/hosting situation, and state what the website should achieve for its audience. 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Do you have a mission statement? What are the aims of your business? How many staff do you employ? Please include a link to your website and any relevant background information with regards to the project. Add any further information that will help us get a feel for your business and how it operates.  \nWebsite address:  \nProject background  \nPlease describe the project in as much detail as you can or need to. Why does the project exist? What is it designed to do? Where does it fit with other initiatives within the business and does it have to work with any of them? Detail the project objectives if available , particularly with respect to business impact and what the project needs to do for the business or organisation.  \n2  \nMarket background  \nDescribe the market you are in, the current prevailing conditions , and what you need to do in the market. Have you any market research data to support the project , was the project based on changes within the market itself or are you looking to enter new markets?  \nWho is the target audience/s (customers/users) within the market you have just described? If you can, detail any demographic statistics that may be useful in identifying them more specifically. For example , what is the age , sex , income , occupation and location of your target audience?  \nWhat is the competition in your market , what does it look like , can you list websites that we can go to get a better feel of the overall landscape of the market you are describing? Which organisations do you aspire to? List any organisations that cater to the same audience or provide similar products or services.  \nWork to date  \nDetail any work (if you can) that you have carried out or completed to date that has an impact on the project. What is available? If relevant , please describe the point at which you are now at with the project. Is there anyone else working on the project? Is further information on what you have done so far available anywhere else?  \n3  \nServices required  \nPlease detail what you need. It may be that you just want a brochure or alternatively it may be you are after something much more technical. If you like , be specific about what you need – or leave the brief deliberately open for discussion.  \nMeasurement and outcomes  \nYou may want to complete this section to communicate what you feel the deliverables above will do for the business. This should correspond with what you need the project to do for the business or organisation outlined above. How effective do you need the project to be? Use numbers or more specific targets or goals if you can, perhaps related to your business plan.  \nConstraints  \nWill we be asked to work alongside other designers or developers? Do you have existing design or brand guidelines? How will we get access to a copy of the relevant guides? Are there other constraints such as time or location, or access to key individuals or audiences? Are there any particular technical requirements?  \nBudget  \nIt is entirely up to you whether you communicate the budget for the project or not. You may not know what the budget is at this point. Maybe you are looking for an estimate that helps you formulate it. We can tailor our work to fit your budget. We will do our best to provide you with an accurate estimate if necessary and will try to be as transparent as possible with regards to billing.  \n4  \nTimeframe  \nWhat is the timeframe for the project? This may be in the form of a project plan or just a list of dates that you need to hit.  \nApproval process  \nTypically on longer or more complicated projects there may be an approval process that allows the project to move from stage to stage. If relevant , please communicate what this process is , who is involved and how long you would ne","cbCaifwGzq7ZDN3P","https://ap.wps.com/l/cbCaifwGzq7ZDN3P","pdf",136164,6,"English","# Briefing template\n## Client and project overview\n## Market background\n## Work to date\n## Services required\n## Measurement and outcomes\n## Constraints and budget\n## Timeframe and approvals\n## Response required and attachments\n## Contact details\n## Website briefings\n## New or replacement\n## Website aim","[{\"question\":\"What information should be included in the business introduction section?\",\"answer\":\"Include who you are, what you do, where you do it, how long you have been doing it, plus mission statement, aims, staff numbers, and relevant background. Add a website link and any extra details that help explain how the business operates.\"},{\"question\":\"How should the project be described in the project background section?\",\"answer\":\"Describe the project in enough detail to clarify why it exists, what it is designed to do, and how it fits with other business initiatives. Provide objectives, especially expected business impact, and what the project needs to deliver.\"},{\"question\":\"What details are needed in the website briefing part?\",\"answer\":\"Specify whether the website is new or a replacement, share the current URL/hosting situation, and state what the website should achieve for its audience. Indicate the website’s primary priorities by choosing relevant aim categories (e.g., information, services, sales, event facilitation, communication, community).\"}]","Briefing template - Client and project overview | PDF",1789161019]