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Provides operational guidance for animal care during adoptions, including pre-adoption health readiness, shade and weather preparation, onsite veterinary coverage, and stress reduction for animals and public handling. Includes public relations and marketing tactics, promotion plans for unadopted pets, expectation management and myth dispelling, and simple models for handling adoption fees. Ends with upcoming related webinars.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/breaking-down-a-super-adoption-event-greater-than-the-sum-of-its-parts-planning/238559/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/breaking-down-a-super-adoption-event-greater-than-the-sum-of-its-parts-planning/238559.png","ImageObject",442,249,{"name":88,"@type":89},"Riley West","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-01","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":45},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How should the event planning timeline be handled for a super adoption event?","Question",{"text":108,"@type":109},"Plan about 6 months out and work back from the event date. Start early on sponsorships, site location and date, volunteer committee setup, graphic design and production, group participation, and permits and insurance needs.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What animal care and logistics steps are recommended during the event?",{"text":113,"@type":109},"Ensure all animals are current on shots as appropriate, avoid sick animals, provide shade, anticipate weather, and schedule downtime for animals. Have an onsite vet and emergency coverage, make sure handlers know how to protect animals and the public, and prepare photos of all animals.",{"name":115,"@type":106,"acceptedAnswer":116},"What marketing and public relations approaches are suggested to promote the event?",{"text":117,"@type":109},"Identify a primary demographic, use posters and flyers, leverage sponsors for exposure, engineer creative TV opportunities, and saturate radio/TV/newsprint with PSA’s and press releases. Provide media follow-up stories, invite stations for live remotes, have local TV cover event day, and use “celebrities” for pre-event media.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},238559,1791720968,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":45,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},1099523885074,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","5/25/2011  \nBREAKING DOWN A  \nSUPER ADOPTION EVENT:  \nGreater Than the SumofIts Parts  \n| | Julie Castle\u003Cbr>Director of Community Programs and Services [julie@bestfriends.org](julie@bestfriends.org) |\n| --- | --- |\n| \u003Cbr>Francis Battista\u003Cbr>Board of Directors\u003Cbr>[francis@bestfriends.org](francis@bestfriends.org) |  |\n\n5/25/2011  \nLOCATION, DATE & PLANNING  \n• Well known to your community  \n• Easy access  \n• Enough space for the event and parking  \n• Don’t overlap important community events  \n• Plan 6 months out  \n• Work back from event date  \n• Start working on:  \n– Sponsorships  \n– Site location and date Volunteer committee  \n–  \n– Graphic design & production  \n– Group participation  \n– Permits and Insurance needs  \n– Obtain permission for location  \n• Set a budget and work around it  \n5/25/2011  \nVOLUNTEER COMMITTEE  \n• Site Logistics Chair  \n• Event Program Chair  \n• Volunteer Chair  \n• Public Relations Chair  \n• Distribution Chair  \n• Design & Publication Chair  \n• Decorations Chair  \n• Animal Rescue Group Chair  \n• Finance Chair  \n5/25/2011  \nPUBLIC RELATIONS & MARKETING  \nTHINK LIKE A POLITICIAN ON THE CAMPAIGN TRAIL  \n• Determine your primary demographic  \n• Plaster your city with posters and flyers  \n• Utilize your sponsors to create exposure for your event  \n• Engineer creative TV opportunities  \n• Flood your radio, TV and newsprint mediums with  \n• PSA’s / press releases  \n• Provide media with a follow‐up story  \n• Invite local radio stations to do live remotes  \n• Invite local TV stations to cover event day to day  \n• Use “celebrities” to generate pre event media  \n5/25/2011  \nCHINATOWN  \nQuickest way to demonstrate collaboration  \n5/25/2011  \n\n| ANIMAL CARE\u003Cbr>• Spay / Neuter in advance if possible and for all same day adoptions\u003Cbr>• All animals current on shots ‐ puppies and kittens excepted as appropriate\u003Cbr>• No sick animals\u003Cbr>• Access to shade: tents, sidewalls or trees\u003Cbr>• Anticipate weather and prepare for it\u003Cbr>• Adoptions are very tiring for animals used to sleeping all day. Allow downtime\u003Cbr>• Have a vet onsite and an emergency vet lined for emergencies\u003Cbr>• Be sure volunteer animal handlers know their how to protect animals and the public\u003Cbr>• Have photos of all animals: those present and those not present\u003Cbr>• Animals can come straight from the shelter if foster is not available\u003Cbr>• Avoid stress: visual barriers if needed, manage public handling, watch for |\n| --- |\n| \u003Cbr>i i d i li i l b h i\u003Cbr>signs: cats ‐ panting, depression, vocalizing, unusual behavior\u003Cbr>dogs ‐ excessive salivation, swallowing, rigid posture, tucked tail position,\u003Cbr>unresponsive to treats, can’t focus, fear, depression\u003Cbr>|\n\nPROMOTING UNADOPTED PETS  \n• Pre‐arrange with participating rescue groups to replace animals in their program adopted at the event with shelter pets  \n• Set up a dedicated Face Book page to pre‐promote the event and then to promote unadopted animals.  \n• Network, network, network  \n• Establish a “community chest” to help cover initial vet visits or a week of boarding for rescue or fostering costs  \n• Encourage potential fosters to attend the adoption  \n5/25/2011  \nMANAGING EXPECTATIONS AND DISPELLING MYTH  \nManaging Expectations  \n• Animals may have to return to the shelter  \n• A favorite dog or cat may not find a home  \n• Not every rescue will step as hoped  \nMyths  \n• Encourages spur of the moment adoptions  \n• Drive‐by adoptions  \n• High return rates  \nMANAGING THE MONEY  \nTwo Models  \n• Individual rescues handle their own adoption fees  \n• Single Check‐out  \n5/25/2011  \n5/25/2011  \nVisit [http://challenge.aspcapro.org/webinars](http://challenge.aspcapro.org/webinars)[ ](http://challenge.aspcapro.org/webinars)Coming Attractions :  \nWorking with Rescue Groups to Save More Lives – May 25 NEW 3,2,1 Kick Off!–June 1  \nFee‐Waived Cats 101 – June 8  \nHelp the Media Tell Your (Challenge) Story – June 22","cbCait9RF32itOgZ","https://ap.wps.com/l/cbCait9RF32itOgZ","pdf",1184156,9,"English","# Location, Date & Planning\n## Volunteer Committee\n# Public Relations & Marketing\n# Animal Care\n## Promoting Unadopted Pets\n# Managing Expectations and Dispelling Myths\n# Managing the Money\n## Two Models\n# Coming Attractions","[{\"question\":\"How should the event planning timeline be handled for a super adoption event?\",\"answer\":\"Plan about 6 months out and work back from the event date. Start early on sponsorships, site location and date, volunteer committee setup, graphic design and production, group participation, and permits and insurance needs.\"},{\"question\":\"What animal care and logistics steps are recommended during the event?\",\"answer\":\"Ensure all animals are current on shots as appropriate, avoid sick animals, provide shade, anticipate weather, and schedule downtime for animals. Have an onsite vet and emergency coverage, make sure handlers know how to protect animals and the public, and prepare photos of all animals.\"},{\"question\":\"What marketing and public relations approaches are suggested to promote the event?\",\"answer\":\"Identify a primary demographic, use posters and flyers, leverage sponsors for exposure, engineer creative TV opportunities, and saturate radio/TV/newsprint with PSA’s and press releases. Provide media follow-up stories, invite stations for live remotes, have local TV cover event day, and use “celebrities” for pre-event media.\"}]","Breaking Down a Super Adoption Event - Greater Than the Sum of Its Parts - Planning | PDF",1789137893]