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Provides practical standards for logo usage, including approved variations, minimum sizes, clear space rules, and prohibited treatments. Specifies a color palette with HEX/RGB/CMYK values and typography guidance with typefaces and size scales. 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Avoid stretching, recoloring, drop shadows, and placing the logo on busy backgrounds.",{"name":116,"@type":107,"acceptedAnswer":117},"What tone-of-voice and writing rules does the guide provide?",{"text":118,"@type":110},"The guide specifies preferred wording (e.g., using “You” and “Get started”), contrasts with writing to avoid (jargon-heavy, overly casual, or cold tone), and lists words or phrases to avoid such as industry jargon, “world-class” style superlatives, and passive voice.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},172710,1788295649,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":9},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","BRAND STYLE GUIDE\n[BRAND NAME]   |   Version [1.0]   |   [Date]\n1. BRAND OVERVIEW\nMission: [One sentence: what you do and why]\nVision: [Where the brand is going in 3-5 years]\nCore values: [List 3-5: e.g. Clarity, Integrity, Warmth]\nTarget audience: [Who they are, what they care about]\nBrand personality: [3-5 adjectives: e.g. Confident, Approachable, Expert]\n2. LOGO USAGE\nPrimary logo: [Describe / attach file — Full color version]\nApproved variations: [Full color / Single color / White / Black]\nMinimum size: [100px digital / 1 inch print]\nClear space rule: [Equal to logomark height on all sides]\nLogo don'ts: [No stretching / No recoloring / No drop shadows / No placement on busy backgrounds]\n3. COLOR PALETTE\nPrimary color: [COLOR NAME] — HEX: #[XXXXXX]   RGB: [R, G, B]   CMYK: [C, M, Y, K]\nSecondary color: [COLOR NAME] — HEX: #[XXXXXX]   RGB: [R, G, B]   CMYK: [C, M, Y, K]\nAccent color: [COLOR NAME] — HEX: #[XXXXXX]   RGB: [R, G, B]   CMYK: [C, M, Y, K]\nNeutral / Background: [COLOR NAME] — HEX: #[XXXXXX]   RGB: [R, G, B]   CMYK: [C, M, Y, K]\n4. TYPOGRAPHY\nPrimary typeface (headlines): [FONT NAME] — Weight: Bold / Semibold\nSecondary typeface (body): [FONT NAME] — Weight: Regular / Light\nWeb fallback: [e.g. Georgia, serif / Arial, sans-serif]\nSize scale: H1: 48px / H2: 32px / H3: 24px / Body: 16px / Caption: 12px\nTypography don'ts: [No more than 2 typefaces / No condensed without approval]\n5. TONE OF VOICE\nWe are: [Clear, Direct, Warm]\nWe are not: [Jargon-heavy, Overly casual, Cold]\nWrite in: [Second person — 'You']\nWords to use: ['Get started' not 'Commence' / 'You' not 'One']\nWords to avoid: [Industry jargon / superlatives like 'world-class' / passive voice]\n6. IMAGERY\nPhotography style: [Natural light, real people, candid over posed]\nIllustration style: [Flat vector / Line art / Isometric — choose one]\nAvoid: [Unnatural stock poses / clip art / dark heavy backgrounds]\nFree brand style guide template from gettemplated.com — download and customize. No signup needed.","cbCaiuidANB6wXCF","https://ap.wps.com/l/cbCaiuidANB6wXCF","docx",38018,"English","# Brand Overview\n## Mission and Vision\n## Core Values and Target Audience\n# Logo Usage\n## Approved Variations\n## Clear Space and Logo Don’ts\n# Color Palette\n## Primary, Secondary, Accent, Neutral\n# Typography\n## Typefaces and Size Scale\n## Typography Don’ts\n# Tone of Voice\n## We Are / We Are Not\n## Words to Use and Avoid\n# Imagery\n## Photography and Illustration Style\n## Image Avoid List","[{\"question\":\"What sections should a brand style guide include?\",\"answer\":\"A complete brand style guide covers brand overview (mission, vision, values, audience), logo usage rules, color palette specifications, typography standards, tone of voice guidance, and imagery direction.\"},{\"question\":\"How should the logo be used according to the guide?\",\"answer\":\"Use a defined primary logo, follow approved variations, respect minimum size requirements, and maintain clear space equal to the logomark height. Avoid stretching, recoloring, drop shadows, and placing the logo on busy backgrounds.\"},{\"question\":\"What tone-of-voice and writing rules does the guide provide?\",\"answer\":\"The guide specifies preferred wording (e.g., using “You” and “Get started”), contrasts with writing to avoid (jargon-heavy, overly casual, or cold tone), and lists words or phrases to avoid such as industry jargon, “world-class” style superlatives, and passive voice.\"}]","Brand Style Guide - Template | DOCX"]