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turned around in 2013  \nEMEA  \nFrance  \nGermany  \nMiddle East  \nSouth Africa  \nSpain  \nTurkey  \nUnited Kingdom  \nOperations in 15 countries  \nMarketer led; plus media sellers, tech and agencies  \nMMA is 800+ Members strong  \n25+ conferences in  \n15 countries  \n55+ team worldwide  \nLATAM  \n Mexico  \n Brazil  \n Colombia  \n Argentina  \nAPAC  \n China  \n Vietnam  \n India  \nBrand Safety  \nIn partnership with:   \nLEADING MARKETERS TO BRAND SAFETY EXCELLENCE  \n15+ BRANDEXPERTSAFETYS 5 SESSIONS  \nBRAND SAFETY ADVISOR  \n9 CHAPTERS  \n(55+ pages)  \nAugust 25 2021, 11:00AM EDT  \nWhat is Brand Safety, why does it matter, and who are the stakeholders involved?  \n\n| |  | |\n| --- | --- | --- |\n| | |  |\n\nSeptember 15, 2021, 11:00AM EDT  \nDetermine Your Brand Safety Standards, Exploring Brand Safety vs. Suitability  \n\n| | |\n| --- | --- |\n\nOctober 26, 2021, 11:00AM EDT  \nBrand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety  \n\n| |  | |\n| --- | --- | --- |\n| | |  |\n\nNovember 17, 2021, 11:00AM EST  \nBrand Safety Incident Management, Governance, and Performance Management  \n\n| | |\n| --- | --- |\n\nDecember 8, 2021, 11:00AM EST  \nThe Impact and Future of Brand Safety: What Should You Lookout for?  \n\n| | |\n| --- | --- |\n| \u003Cbr>|  |\n\nMMA’s SAVE Council Leadership & Partners  \nSAVE’s Program Chairs & Expert Advisors  \n§ Terri Schriver – SVP Media & Brand Safety Exec, Bank of America  \n§ Lauren Radcliffe, SVP Marketing, A Place for Mom  \n§ Joshua Lowcock, UM Worldwide – Brand Safety Expert & Advisor  \n| \u003Cbr>\u003Cbr>SAVE’s Content Leads |  |\n| --- | --- |\n| § | Brian Pokorny, MolsonCoors |\n| § | Cathy Hoag, Marriott International |\n| § | Shani Belisle, AT&T |\n| § | Bryan Steele, General Motors |\n| § | Jessica Ruscito, CVS Pharmacy Inc |\n| § | EJ Conlin, Travelers |\n\nOxford University  \n§ Lauren Grewal, Assistant Professor of Business Administration, Dartmouth University  \nAcademic Team  \n§ Andrew Stephen, Assoc. Dean of Research  \nThe Brand Safety Strategy Guide, created for Marketers by Marketers  \nMMAs Brand Safety Guide  \nComprehensive 55+ page strategy guide for marketers, by marketers to:  \n1. Deepen Brand’s knowledge around creating a corporate brand safety strategy  \n2. Formulating proactive responses  \n3. best practices, by leading marketers, and  \n4. practical worksheets.  \nFull guide available to MMA Members after webinar series is complete.  \nChapter 1: What Is Brand Safety Ad Why Does It Matter?  \nChapter 2: Stakeholder Roles & Responsibilities  \nChapter 3: Determine Your Brand Safety Standards  \nChapter 4: Resources And Budgeting  \nChapter 5: Brand Safety Tool Selection  \nChapter 6: Brand","cbCaiuEdqo4AncmI","https://ap.wps.com/l/cbCaiuEdqo4AncmI","pdf",1341627,34,"English","# Opening Remarks\n## MMA & Webinar Series Context\n# Today’s Agenda for Session 4\n## Brand Safety Incident Management, Governance, and Performance Management\n# Background and Strategy Guide\n## Brand Safety Strategy Guide (Chapters 7 & 8)\n# Twitter’s Take\n## Panel discussion\n# Overview of BSI\n## What’s BSI & how can it help you be a brand safety expert\n# Leadership & Partners\n## SAVE Council Program Chairs and Expert Advisors\n# Strategy Guide Structure\n## Chapters 1–9 and key worksheets\n# Incident Management Process\n## Prepare and RACI decision framework","[{\"question\":\"What topics are covered in Session 4 of the MMA SAVE Council?\",\"answer\":\"Session 4 covers Brand Safety incident management, governance, and performance management, including how to handle incidents and how to structure governance and measurement.\"},{\"question\":\"Which parts of the Brand Safety Strategy Guide are presented in this session?\",\"answer\":\"The session presents Chapter 7 and Chapter 8, focusing respectively on incident management and on governance \\u0026 performance management, along with related worksheets.\"},{\"question\":\"What should be agreed at the outset when implementing an incident management process?\",\"answer\":\"Agree on responsibility using the RACI model (Responsible, Accountable, Consulted, and Informed) and align teams before responding to an incident.\"}]","Brand Safety - Session 4 - November 17 | PDF",1789186293]