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The guide defines brand positioning through pillars such as innovative, personal, and distinguished qualities, and aligns brand presentation with the quality of education, facilities, and student opportunities. 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Our Brand  \n6 Key Audiences  \n6 Primary Audience  \n6 Secondary Audience  \nOFFICIAL LOGOS  \n8 Visual Identity  \n8 Official University Logo  \n9 School-Specific Logos  \n13 Color Variations  \n14 Logo Usage  \n14 Official University Logo vs. School-Specific Logo  \n14 Location Tag  \n15 Improper Use of the Logos  \n16 Spacing  \n17 Former University Signature  \nCOLOR PALETTE  \n19 Standard Color Palette  \n19 Primary Color  \n19 Secondary Colors  \n19 Accent Color  \n20 Web Color Palette  \n20 Primary Web Colors  \n20 Secondary Web Colors  \n20 Accent Web Colors  \nTYPOGRAPHY  \n22 Typography  \n22 Primary Typeface  \nPHOTOGRAPHY  \n24 Photographic Style  \n24 Authenticity  \n24 Saturation and Lighting  \n24 Orientation  \n25 Depth and Layering  \n25 Content  \n26 Composition  \n26 Photo Archive  \n26 Release Forms  \nICONOGRAPHY  \n28 Icons  \n28 Style  \n28 Usage  \n29 Do  \n29 Don't  \n30 Icon Library  \nVISUAL EXECUTION  \n33 Visually Representing Our Brand  \n34 Print and Digital Marketing Collateral  \n35 Presentations  \n36 Digital Ads and Emails  \n37 Designs to Avoid  \nBRAND ASSETS  \n40 Stationery  \n40 Business Cards  \n40 Letterhead  \n48 Standardized Email Signature  \n49 Presentation Template  \nVIDEO  \n51 Video Style  \n51 Logo Intro  \n51 Logo Watermark  \n52 Lower Thirds  \n52 Title Cards  \n53 End Cards  \n53 Music  \n53 Tone of Voice  \n55 Self-Produced Video Guide  \n55 Setup  \n55 Content  \n55 How to Record a Video at Home  \n56 Release Forms  \nSOCIAL MEDIA  \n58 Messaging  \n58 Voice  \n59 Editorial  \n59 Emojis  \n60 Hashtags  \n60 Multimedia  \n60 Videos  \n61 Photos  \n62 Scheduling  \n63 Breaking News/Crisis Communications  \n2 // Brand IdentIty GuIdelInes  \nWHAT'S INSIDE  \nPROMOTIONAL ITEMS AND APPAREL  \n65 Overview  \n65 Colors  \n65 Logo Colors  \n66 Product Colors  \n67 Promotional Items  \n67 Apparel  \n69 Uniforms  \n69 White Coats  \n70 Reproduction  \nCAMPUS BRANDING  \n72 Brand Experience  \n72 Signage  \n73 Exterior Signage  \n74 Interior Signage  \n74 Furnishings and Equipment  \n76 Vehicles and Buses  \n76 ID Badges  \n77 University Events  \n78 Distributed Materials  \n78 Events and Activities  \n78 Teaching Materials  \n79 Technology  \nTRADITIONAL BRANDING  \n81 Ceremonial Events  \nPRINT PRODUCTION  \n85 Guidelines  \n85 Colors  \n85 Photos and Graphics  \n86 Paper  \n86 Bleed and No Bleed  \nEDITORIAL  \n88 Tone of Voice  \n88 Visionary  \n88 Community-Driven  \n89 Friendly  \n89 Direct  \n89 Confident  \n90 Editorial Style Guide  \nAPPENDIX: SUB-BRANDS  \n92 Creating and Using Sub-Brands  \n92 Student Clubs and Organizations  \n92 CityDoctors  \n93 College Logos  \n94 See SGU  \n94 SGU Social  \n95 SGU/NU  \n96 UNITED  \n3 // Brand IdentIty GuIdelInes  \nOVERVIEW  \nAs a world-class institution, it is important to maintain first-rate, professional standards in our marketing and communications materials. This University brand identity guide is intended to provide a definitive resource for designers, writers, and others seeking to use our brand, offering a consistent approach to how we present ourselves to our internal and external audiences—prospective and current students, faculty, staff, alumni, volunteers, government, media, community partners, and others. It is a guidebook on how to properly and most effectively use the SGU brand.  \nThese guidelines have been designed to be user-friendly and to make marketing and communication materials both attractive and effective. Each section offers important information on how to successfully adhere to the University’s brand identity standards.  \n4  \nBRAND POSITIONING  \n5 // Brand PosItIonInG  \nOUR BRAND  \nWe are innovative. Since our founding 40+ years ago, St. George’s University has been an industry disruptor, evolving from humble beginnings to become a top medical institution. We pioneered the concept of international medical education with a personalized approach to learning and rema","cbCaid3ne54hULsf","https://ap.wps.com/l/cbCaid3ne54hULsf","pdf",8454424,98,"English","# Brand Positioning\n## Our Brand\n## Key Audiences\n# Official Logos\n## Visual Identity\n## Logo Usage\n# Color Palette\n## Standard Color Palette\n## Web Color Palette\n# Typography\n## Primary Typeface\n# Photography\n## Photographic Style\n# Iconography\n## Icons and Usage\n# Visual Execution\n## Print and Digital Marketing Collateral\n## Presentations\n## Digital Ads and Emails\n# Brand Assets\n## Stationery and Email Signature\n## Social Media\n## Video Style\n# Promotional Items and Apparel\n# Campus Branding\n# Traditional Branding\n# Editorial\n## Tone of Voice","[{\"question\":\"What is the purpose of the SGU Brand Identity Guidelines?\",\"answer\":\"They serve as a definitive, consistent reference for using the SGU brand across marketing and communications materials to present SGU professionally and effectively.\"},{\"question\":\"What key audiences does the guide focus on?\",\"answer\":\"It emphasizes prospective and current students, faculty, staff, alumni, volunteers, media, government, and community partners, aligning materials to their needs and expectations.\"},{\"question\":\"Which branding elements are covered in the guidelines?\",\"answer\":\"The guide covers official logos, color palettes, typography, photography style, iconography, and visual execution across print, digital, presentations, video, and social media.\"}]","Brand Identity Guidelines - SGU | PDF",1789134415,34]