[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-384872-105":53,"doc-detail-384872-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","brand-guidelines-30","Brand Guidelines - 3.0","","Brand Guidelines 3.0 establishes how Descartes presents its identity across communication channels, defining the rules for logo consistency, spacing, and minimum sizes. It specifies multiple logo versions (color, white variants, and gray), including the official color palettes with hex, CMYK, RGB, and Pantone gradient formulas. The document also outlines typography usage and provides guidance and samples for templates such as Word letterheads, PowerPoint slides, email signatures, icons, photography treatments, and a wide range of social and promotional assets.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/brand-guidelines-30/384872/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/brand-guidelines-30/384872.png","ImageObject",442,249,{"name":88,"@type":89},"Jordan 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clear-space and minimum size requirements for the logos?",{"text":118,"@type":110},"The document requires a minimum clear space for both the Descartes logo and product logo of .25\" (0.635 cm) and explains that the rule applies to logo position and scale, including when logos are proportionately 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\nProduct Logos Define Spacing Uses/Do’s and Don’ts  \nColors   11  \nPrimary, Secondary, and Accent Colors Color Variations  \nDefine Usage  \nTypography ................................... 16  \nPrimary Typefaces  \nMicrosoft Office® Typefaces  \nWord Templates and Letterhead .... 19  \nPowerPoint Templates .................. 22  \nEmail ............................................ 25  \nSignature  \nSignature Images  \nIconography .................................. 29  \nSolution Icons  \nPhotography.................................. 31  \nPhoto Treatments  \nHero Images/selections  \nWhite Papers ................................. 36  \nGuidelines  \nSamples  \nProduct Sheets & Battle Cards ...... 39  \nGuidelines  \nSamples  \nBattle Card Examples  \nCustomer Success Stories............. 44  \nGuidelines  \nSamples: PDF and PowerPoint Slide  \nInfographics .................................. 48  \nGuidelines  \nSamples  \nPromotional Emails ...................... 52  \nGuidelines  \nSamples  \nCustom Backgrounds and Cover Images ................................ 56  \nLinkedIn Header  \nDesktop Background  \nMicrosoft Teams Background  \nProduct Videos and Animations   60  \nGuidelines  \nSamples  \nSocial Media Graphics .................. 63  \nGuidelines  \nSamples  \nHR-Recruitment, Testimonial, and Welcome Graphics  \nDigital Display Ads & Banners........ 69  \nGuidelines  \nSamples  \nTradeshow Displays, Banners & Signage ........................ 72  \nGuidelines  \nSamples  \nQR Codes ..................................... 76  \nBrand Integration Strategy ............ 79  \nTable of Contents  \n3  \nABOUT DESCARTES  \nAbout Descartes  \nUniting the People and Technology That Move The World  \nDescartes (Nasdaq:DSGX) (TSX:DSG) is the global leader in providing on-demand, software-as-a-service solutions focused on improving the productivity, performance and security of logistics-intensive businesses. Customers use our modular, software-asa-service solutions to route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete numerous other logistics processes by participating in the world’s largest, collaborative multimodal logistics community. Our headquarters are in Waterloo, Ontario, [Canada and we have offices and partners around the world. Learn more at](Canada and we have offices and partners around the world. Learn more at www.descartes.com)[ www.descartes.com](Canada and we have offices and partners around the world. Learn more at www.descartes.com), and connect with us on LinkedIn and Twitter.  \nAbout Descartes  \n5  \nLOGOS  \nLogo  \nOur logo is our most valuable brand asset. It should remain consistent across our communication channels.  \nWe have 4 versions of our company logo: Descartes Color, Descartes White with Blue Triad, Descartes Solid White and Descartes Solid Gray. Our color version should be used in the vast majority of circumstances. The blue triad contains a gradient (formula breakdown is below) .  \nDescartes Color Logo with Blue Triad  \nPantone Cool Gray 11C HEX: \\#53565A  \nCMYK: 0 | 0 | 0 | 85  \nRGB: 77 | 77 | 77  \nPantone Gradient of 300C-2995C HEX: \\#009CEB- \\#0055AA  \nCMYK: 90-100 | 11-44 | 0-0 | 0-0  \nRGB: 0-0 | 170-85 | 255-170  \nDescartes Solid Gray Logo  \nPantone Cool Gray 11C HEX: \\#53565A  \nCMYK: 0 | 0 | 0 | 85  \nRGB: 77 | 77 | 77  \nDescartes White Logo with Blue Triad  \nWhite  \nHEX: \\#FFFFFF  \nCMYK: 0 | 0 | 0 | 0  \nRGB: 255 | 255 | 255  \nPantone Gradient of 300C-2995C HEX: \\#009CEB- \\#0055AA  \nCMYK: 90-100 | 11-44 | 0-0 | 0-0  \nRGB: 0-0 | 170-85 | 255-170  \nDescartes Solid White Logo  \nWhite  \nHEX: \\#FFFFFF  \nCMYK: 0 | 0 | 0 | 0  \nRGB: 255 | 255 | 255  \nLogos  \n7  \nProduct Logos  \nIn addition to our company l","cbCailGY76EVVekj","https://ap.wps.com/l/cbCailGY76EVVekj","pdf",13833891,81,"English","# About Descartes\n# Logos\n## Product Logos\n## Maintaining Clear Space\n# Colors\n# Typography\n# Word Templates and Letterhead\n# PowerPoint Templates\n# Email Signature\n# Iconography\n# Photography\n# White Papers\n# Product Sheets & Battle Cards\n# Customer Success Stories\n# Infographics\n# Promotional Emails\n# Custom Backgrounds and Cover Images\n# Product Videos and Animations\n# Social Media Graphics\n# Digital Display Ads & Banners\n# Tradeshow Displays, Banners & Signage\n# QR Codes\n# Brand Integration Strategy","[{\"question\":\"What is the purpose of the Descartes Brand Guidelines 3.0?\",\"answer\":\"It provides rules for maintaining a consistent brand identity across channels, focusing on correct logo use, visual standards, typography, and supporting marketing templates.\"},{\"question\":\"Which logo versions are defined in the guidelines?\",\"answer\":\"The guidelines describe four company logo versions: Descartes Color, Descartes White with Blue Triad, Descartes Solid White, and Descartes Solid Gray, along with matching product logo versions.\"},{\"question\":\"What are the clear-space and minimum size requirements for the logos?\",\"answer\":\"The document requires a minimum clear space for both the Descartes logo and product logo of .25\\\" (0.635 cm) and explains that the rule applies to logo position and scale, including when logos are proportionately enlarged.\"}]","Brand Guidelines - 3.0 | PDF",1790265457,28]