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With the right strategy and tools, an e-newsletter becomes a trusted source of timely, relevant updates.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What privacy and anti-spam responsibilities apply to UBC e-newsletters?",{"text":113,"@type":109},"Because HTML email communication is personalized, UBC must adhere to the latest privacy and anti-spam policies and laws. The guide references Canadian Anti-Spam Legislation (CASL) and FIPPA and stresses that data should not move outside Canada in scenarios where students cannot opt out.",{"name":115,"@type":106,"acceptedAnswer":116},"What template formats does UBC provide for HTML e-newsletters?",{"text":117,"@type":109},"The guide describes a UBC HTML email template available in three formats: Basic HTML Email Template, Campaigner Template, and Mailchimp Template. 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With the right strategyand tools in place, an e-newsletter can becomea trusted source of information for timelyand relevant updates that encourages readersto engage with your full complement ofcommunications channels.  \nThere are many tools for creating anddistributing e-newsletters, and we encourageyou to use the solution that meets your unit’sneeds while adhering to UBC’s email standards.If you’re looking for an e-newsletter templatethat aligns to UBC’s visual identity standards,this guide will help you set up on-brand  \ne-newsletters to send to your audiences.  \nBrand E-newsletter Guide 3  \n2019 version 1.0  \n## Key considerations for emailcommunication at UBC\n\n2 .0  \n### privacy and anti - spam leg islation\n\nWith the personalized nature of HTMLemail communication, it is important toremember that as a public organization,UBC is responsible for adhering to the latestpolicies and laws mandated by privacy andanti-spam legislation.  \nIf you are planning on creating and distributinge-newsletters, please familiarize yourself withUBC’s policies to ensure that you are followingall of the guidelines, policies, and legislationthat apply to your situation.  \nFor example, any service used for sendingemails to students, where there is no reasonableoption for students to opt out, must be ableto confirm that data is not moving outside ofCanada (in accordance withFIPPA) .  \nLearn more about Canadian Anti-SpamLegislation (CASL), Freedom of Informationand Protection of Privacy Act (FIPPA),and your responsibilities for protectingpersonal information .  \nmass mailing tools  \nThere are many ways to create and distributee-newsletters with a range of service providersthat offer a variety of tools and features.  \nThe Communications portfolio is sponsoringa project with UBC ITto help identifyand secure a mass mailing solution for UBCthat addresses the varied needs of UBCcommunicators through a solution providerthat meets FIPPA requirements. For moreinformation on the mass mailing project,visit UBC Mass Email Tool .  \nIn the absence of a preferred universitysolution, use a solution that best meets yourneeds and budget, bearing in mind yourresponsibility for adhering to privacy andanti-spam legislation.  \nBrand E-newsletter Guide 4  \n2019 version 1.0  \n## E-newsletter servicesand templates\n\n3 .0  \nhtml email templates  \nThe UBC HTML email template includes:  \n• A clean, responsive, single-column layoutwith standardized typography that has beentested across multiple versions of emailreading software  \n• A header region consisting of the UBC logo,a graphic or photo to serve as an identifier forthe newsletter, and an additional text-basedline to display the newsletter title as live copyfor accessibility  \n• A footer region consisting of the universitywordmark, as well as dedicated space toinclude the information required by CanadianAnti-Spam Legislation (CASL)  \nThe template is available in three formats:  \nBasic HTML Email Template  \nA baseline template with HTML markup andCSS rules that can serve as a starting point forany HTML email newsletter design.  \nCampaigner Template*  \nA starter template that can be uploaded to yourCampaigner account.  \nMailchimp Template*  \nA starter template that can be imported intoyour Mailchimp account.  \n* Please note that these templates have beencreated in response to requests to apply updatedUBC branding to these two com","cbCaioS4022bixr8","https://ap.wps.com/l/cbCaioS4022bixr8","pdf",1054455,10,"English","# Brand E-newsletter Guide\n## E-newsletters at UBC\n## Key considerations for email communication at UBC\n## E-newsletter services and templates\n## Campaigner\n## Mailchimp\n## Image templates\n## Support","[{\"question\":\"Why does UBC recommend using on-brand e-newsletters?\",\"answer\":\"The guide states that email marketing can effectively increase reach and engagement. With the right strategy and tools, an e-newsletter becomes a trusted source of timely, relevant updates.\"},{\"question\":\"What privacy and anti-spam responsibilities apply to UBC e-newsletters?\",\"answer\":\"Because HTML email communication is personalized, UBC must adhere to the latest privacy and anti-spam policies and laws. The guide references Canadian Anti-Spam Legislation (CASL) and FIPPA and stresses that data should not move outside Canada in scenarios where students cannot opt out.\"},{\"question\":\"What template formats does UBC provide for HTML e-newsletters?\",\"answer\":\"The guide describes a UBC HTML email template available in three formats: Basic HTML Email Template, Campaigner Template, and Mailchimp Template. It also notes these templates were created to apply updated UBC branding and do not imply endorsement of the service providers.\"}]","Brand E-newsletter Guide - 2019 version 1.0 | PDF"]