[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-247750-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-247750-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","books-to-buzz-marketing-campaign-basics","Books to Buzz: Marketing Campaign Basics","","This presentation, titled \"Books to Buzz: Marketing Campaign Basics,\" delivered by Ola Gronski, a Rails Digital Marketing & Communications Specialist, at the 2025 PrairieCat Resource Sharing Summit, outlines the fundamental principles of creating effective marketing campaigns. The session defines a marketing campaign as a strategic sequence of steps and activities designed to promote a company's product or service with a specific goal in mind, citing Adobe for Business. 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Who do we want to reach? Why do we want to reach them? Where can we reach them? And when can we promote this?\"}]","Books to Buzz: Marketing Campaign Basics | PDF",1789242711]