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The session outlines why these ads work, including rising platform competition, improved targeting with audience and platform choices, and lower customer acquisition costs. 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Ads are distributed based on data gathered from target group profiles.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why are social media ads beneficial for small businesses?",{"text":114,"@type":110},"The presentation highlights that ideal clients are often on social media, organic reach is declining, and targeting can be specific by audience and platform. It also notes real-time learning and the ability to pivot quickly, often with lower acquisition costs.",{"name":116,"@type":107,"acceptedAnswer":117},"How should you choose which social media platform to use?",{"text":118,"@type":110},"The guidance is to avoid using every platform and instead allocate budget where your ideal audience is. 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Positioned within the nationwide network of SBDCs, we offer resources, key connections at the state and national level, workshops, and online and in-person support that equips us to help Ocean State entrepreneurs reach the next level of growth.  \nWhat are Social Media Ads  \nSocial network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.  \nSocial media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.  \nWikipedia  \nWhy Social Media Ads  \n1. Your ideal clients are on Social Media  \n2. Organic reach is declining  \n3. You can get specific with targeting through audience and platform choices  \n4. Cost to acquire a customer is often lower than traditional marketing  \n5. Quickly build a relationship with your customer  \n6. See what is working in real time  \n7. Create campaign objectives specific to your business  \n8. You can start with a small budget  \n9. Each platform has educational trainings to get you going  \n10. You can quickly pivot when something doesn’t work  \nChoosing a Platform  \nAll or Nothing?  \nEvery social media platform offers paid advertisements. This does not mean you should use them all. To help decide where to allocate your marketing dollars, look to see where is your ideal audience is:  \n1. Most engaged-where are you performing well organically? Where does your audience interact the most with brands similar to your?  \n2. Most concentrated-while there are outliers for each audiences, you want to target platforms where the majority of your ideal audience spends time.  \n3. Most accessible-where is your ideal audience hanging out for joy and is most open to receiving your messages. (LinkedIn is the exception)  \nPew Research  \nFacebook  \nUsers ages 25–34 years are the largest demographic. In the distribution of global Facebook users, 19.3% were male users between 25 and 34 years old and 13. 1% were female users in the same age range. While Facebook users can be found at all ages, 72.8% are within the 18–44 years old range.  \nStatista  \nInstagram  \n14.5 percent of global active Instagram  \nusers are women between the ages of 18 and 24 years. More than half of the global Instagram population worldwide is aged  \n34 years or younger.  \nThe photo-sharing app ranked third in terms of preferred social network among  \nteenagers in the United States, second to  \nSnapchat and TikTok. Teenagers are highly engaged social media audiences.  Statista  \nPinterest  \n● Gender: 78% female, 22% male  \n● Time spent per day: 14.2 minutes  \n● 82% of people use Pinterest on mobile  \n● People watch close to one billion videos a day on Pinterest  \nHootsuite","cbCaidrkQ6SinNlw","https://ap.wps.com/l/cbCaidrkQ6SinNlw","pdf",2525687,"English","# What are Social Media Ads\n# Why Social Media Ads\n# Choosing a Platform\n## All or Nothing?\n## Facebook\n## Instagram\n## Pinterest","[{\"question\":\"What are social media ads and how do they target audiences?\",\"answer\":\"Social network advertising uses social media targeting to focus on users’ demographic and profile information. Ads are distributed based on data gathered from target group profiles.\"},{\"question\":\"Why are social media ads beneficial for small businesses?\",\"answer\":\"The presentation highlights that ideal clients are often on social media, organic reach is declining, and targeting can be specific by audience and platform. It also notes real-time learning and the ability to pivot quickly, often with lower acquisition costs.\"},{\"question\":\"How should you choose which social media platform to use?\",\"answer\":\"The guidance is to avoid using every platform and instead allocate budget where your ideal audience is. Consider where you perform well organically, where your audience is most concentrated, and where they are most accessible to receive your messages.\"}]","Best Practices for Social Media Ads and Promotions | PDF"]