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It defines change management as aligning initiatives with strategy and objectives, and outlines core management functions: planning, organizing, staffing, leading, and controlling. It then presents a practical model (unfreeze-change-freeze) and industry-proven best practices such as building a strategic business case, anticipating risk, simplifying processes, using automation and AI, applying ITIL flexibly, and strengthening communication and change champions.",{"@graph":63,"@context":123},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/best-practices-for-organizational-change-management-guide/244660/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/best-practices-for-organizational-change-management-guide/244660.png","ImageObject",442,249,{"name":88,"@type":89},"Angel","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-20","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115,119],{"name":106,"@type":107,"acceptedAnswer":108},"What does change management mean in this guide?","Question",{"text":109,"@type":110},"Change management aligns a change initiative with company strategy and objectives. It can range from small daily improvements to enterprise-wide transformation.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which management functions are highlighted for performing change effectively?",{"text":114,"@type":110},"The guide emphasizes planning, organizing, staffing, leading, and controlling. These functions support turning a vision into executed and sustained change.",{"name":116,"@type":107,"acceptedAnswer":117},"How does Kurt Lewin’s unfreeze-change-freeze model work?",{"text":118,"@type":110},"Unfreeze addresses existing behaviors, change acts upon planning and preparation for the new state, and freeze reinforces the new behavior. Together they structure the change lifecycle.",{"name":120,"@type":107,"acceptedAnswer":121},"What best practices help ensure successful outcomes in change initiatives?",{"text":122,"@type":110},"The guide recommends establishing a strategic vision and business case, expecting constant change, managing risk proactively, simplifying processes to reduce resistance, deploying automation and AI, using ITIL as a flexible guideline, and communicating clearly to inspire champions.","https://schema.org",{"og:url":78,"og:type":125,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":127,"canonical":78},"index,follow",{"doc_id":129,"site_id":56},244660,1791715980,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":88,"user_avatar":134,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":140,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":61,"update_tm":144,"read_time":73},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","BEST PRACTICES FOR ORGANIZATIONAL CHANGE MANAGEMENT  \nOrganizational change is difficult, but necessary.  \nTo keep up with the changing landscape of technology and business, you need to be willing to change your own organization. Organizations must adapt and improve their capacity to take advantage of the opportunities offered by technology adoption and find ways to manage risk.  \nIn order to achieve these goals, you must practice effective change management. The practice is also a critical success factor for successful digital transformation.  \nWhat is change management?  \nChange management refers to the discipline that aligns a change initiative with your company’s strategy and objectives. A change could be small—something the service desk does on a daily basis—but it can also encompass the entire organization.  \n(This article looks at organizational change. For service management changes, explore types of changes and key roles in change management.)  \nHow to change the organization  \nSome changes involve organizational structure, strategies, culture, systems, operations, technology  \nsystems and, at the heart of it, the employees. The role and interactions of human resources in organizations therefore must be managed effectively to achieve these goals.  \nManagement involves execution of all-important functions that can facilitate change. In the age of digital transformation, change management has emerged more of a scientific and artistic endeavor than an administrative task. For example, consider these key management functions inherent in change:  \n Planning. Devising a future vision and preparing the necessary resources.  \n Organizing. Establishing a structured approach for transforming individuals, systems, and strategies.  \n Staffing. Equipping the organization with the necessary human resources.  \n Leading. Influencing change in the right direction.  \n Controlling. Following up, maintaining, and aligning continuous change efforts.  \nTo perform these change management functions, you’ll need to adopt a change management model and framework that describes the various stages and evolution of the change project during its lifecycle. These models typically capture two things:  \n The steps that an organization  \n The objectives of the changes  \nTake, for instance, the change management model proposed by Kurt Lewin, a pioneer of the change management discipline in psychology and management sciences. His model involves the following simple concepts that can be compared to the matter state of water:  \n Unfreeze. Address existing behaviors.  \n Change. Act upon the planning and preparation for change.  \n Freeze. Reinforce the new state of behavior.  \nBest practices for organizational change  \nChange management is a vast and complex subject that is critical to the success of any digital transformation initiative. How do we make sure that the unfreeze-change-freeze stages of the change management process deliver the best outcomes?  \nThese industry-proven best practices can help you get started with your change initiatives:  \nDevelop a strategic vision & business case  \nEvery change initiative should have a strategic vision that aligns with organizational goals.  \nThe change should be compelled as an actionable business case with the business strategy serving as its framework. The management process should operationalize and optimize transformation based on this strategic vision.  \n(Use our template for organizational change.)  \nExpect change as a constant  \nEstablish a culture of constant change as part of a strategy toward continual improvement. These changes can take the form of:  \n Ongoing investing into workforce training, acquisitions, and partnerships  \n Changing strategic directions  \nKnow your appetite for risk  \nWhen you follow a high-risk transition without adequate preparation and risk management , your digital transformation initiative will fail. Put in place a chance management process that can anticipate and protect aga","cbCaihJD9tBn5E5F","https://ap.wps.com/l/cbCaihJD9tBn5E5F","pdf",641796,"English","# Best practices for organizational change management\n## What change management is and why it matters\n## How to change the organization\n## Core management functions for change\n## The unfreeze-change-freeze model\n## Industry-proven best practices\n## Key themes: vision, risk, simplicity, automation, ITIL, communication, champions","[{\"question\":\"What does change management mean in this guide?\",\"answer\":\"Change management aligns a change initiative with company strategy and objectives. It can range from small daily improvements to enterprise-wide transformation.\"},{\"question\":\"Which management functions are highlighted for performing change effectively?\",\"answer\":\"The guide emphasizes planning, organizing, staffing, leading, and controlling. These functions support turning a vision into executed and sustained change.\"},{\"question\":\"How does Kurt Lewin’s unfreeze-change-freeze model work?\",\"answer\":\"Unfreeze addresses existing behaviors, change acts upon planning and preparation for the new state, and freeze reinforces the new behavior. Together they structure the change lifecycle.\"},{\"question\":\"What best practices help ensure successful outcomes in change initiatives?\",\"answer\":\"The guide recommends establishing a strategic vision and business case, expecting constant change, managing risk proactively, simplifying processes to reduce resistance, deploying automation and AI, using ITIL as a flexible guideline, and communicating clearly to inspire champions.\"}]","Best Practices for Organizational Change Management - Guide | PDF",1789220610]