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It provides a concise summary and evaluation of your event and the processes required to keep it relevant, sustainable and financially viable. It not only details how the event will be managed operationally, but also looks to the strategies that will be put in place, and the future positioning of the event.  \nA plan gives your event a chance to step back from the normal business flow and look at ways to develop and improve. The planning process should help you and others to understand your event, better define the desired outcomes and outline decisions which will assist in moving the event forward.  \nA business plan can be used internally, and can also be forwarded to stakeholders to demonstrate your event’s relevance to them and their requirements.  \nBefore submitting your business plan, it is important that you ensure that you have covered the relevant areas that the stakeholder would be interested in.  \nThis template takes you through some important areas to consider when putting together a leisure event business plan, however this is a guide only and your plan may require additional areas.  \nNo matter what format you follow, it is important to ensure the information you include is succinct and easy to follow. If you find you are repeating yourself, you may need torestructure certain elements of your business plan.  \nSUGGESTED SECTIONS TO INCLUDE IN YOUR PLAN:  \n1. Title page  \n2. Table of contents  \n3. Executive summary  \n4. Event description  \n5. Organisational structure  \n6. Event positioning  \n7. Estimated tourism value  \n8. Key working relationships  \n9. Financial management  \n10. Project plan  \n11. Appendices  \nSATC EVENTS SOUTH AUSTRALIA | BUSINESS PLAN TEMPLATE 3  \n1. TITLEPAGE  \nSt. Jerome’s Laneway Festival, Port Adelaide  \nA title page helps to highlight the key information about your event.  \n\n| • | Event Name |\n| --- | --- |\n| • | Event business address |\n| • | Event date |\n| • | Event website URL |\n| • | Organisation running the event |\n| • | ABN (if applicable) |\n| • | Contact person/event manager |\n| • | Postal address |\n| • | Telephone number |\n| • | Mobile number |\n| • | Email address |\n| • | Date of preparation or most recent update |\n\nSATC EVENTS SOUTH AUSTRALIA | BUSINESS PLAN TEMPLATE 4  \n2. TABLEOF CONTENTS  \nRoyal Croquet Club, Adelaide  \nA table of contents can assist readers with finding key information. You should itemise each section of the document and reference which page to find this information on as per the example below:  \n\n| Executive summary | 4 |\n| --- | --- |\n| Event description | 5 |\n| Organisational structure | 6 |\n| Event positioning | 7 |\n| Estimated tourism value and market profile | 9 |\n| Key working relationships | 11 |\n| Financial management | 12 |\n| Project plan | 13 |\n| Appendices | 15 |\n\nSATC EVENTS SOUTH AUSTRALIA | BUSINESS PLAN TEMPLATE 5  \n3. EXECUTIVE SUMMARY  \nWOMADelaide, Botanic Park, Adelaide  \nThe executive summary highlights the key points discussed throughout the business plan. It provides enough information for astakeholder to understand the basic findings or action areas of the business plan without reading the whole document.  \nKey elements to include in the executive summary include:  \n• Succinct overview of the event  \n• Brief description about who will be managing the event and why  \n• Summary of marketing strategy  \n• Summary of funding requirements:  \n- Level of funding required  \n- How will funds be obtained?  \n- What will funding be used for?  \n• Anticipated results  \nSATC EVENTS SOUTH AUSTRALIA | BUSINESS PLAN TEMPLATE 6  \n4. EVENT DESCRIPTION  \nSecret Garden Party, Barossa  \nThis section encourages a comprehensive description of the event, helping the reader to picture what the event might look li","cbCaisxPpGrfczYC","https://ap.wps.com/l/cbCaisxPpGrfczYC","pdf",1126590,"English","# ABOUT THIS TEMPLATE\n# SUGGESTED SECTIONS TO INCLUDE IN YOUR PLAN\n## 1. TITLE PAGE\n## 2. TABLE OF CONTENTS\n## 3. EXECUTIVE SUMMARY\n## 4. EVENT DESCRIPTION\n## 5. ORGANISATIONAL STRUCTURE\n## 6. EVENT POSITIONING","[{\"question\":\"What is the purpose of an event business plan in this template?\",\"answer\":\"It provides a concise summary and evaluation of the event, including the management processes and strategies needed to keep the event relevant, sustainable, and financially viable.\"},{\"question\":\"Which sections are suggested for the business plan?\",\"answer\":\"Suggested sections include title page, table of contents, executive summary, event description, organisational structure, event positioning, estimated tourism value, key working relationships, financial management, project plan, and appendices.\"},{\"question\":\"How should information be presented before submitting the business plan?\",\"answer\":\"The template stresses that information should be succinct and easy to follow, cover relevant stakeholder areas, and be restructured if content repeats.\"}]","Beer and Bubbles - Business Plan Template - 2 | PDF",1789156990,6]